The Best New Fashion Launches to Shop Now

Reese Witherspoon’s fashion brand Draper James teamed with Lands’ End on an elegant collection of summer-ready swimsuits featuring gingham, floral-print and colorblock designs. The size-inclusive collection features 21 new pieces, including matching tote bags and coverups. A percentage of all sales from the collaboration will go to Girls Inc., an organization for young women that encourages body positivity and inspires girls to be strong, smart and bold.

Buy It! Draper James x Lands’ End One Piece Swimsuit, $100-110; landsend.com or draperjames.com 

Francesca Aiello, Founder and Creative Director of Frankies Bikinis, designed this collection in celebration of her 25th birthday. It includes three different bikini styles in pink and blue tie-dye hues, as well as a matching sweat suit. The pieces in the capsule collection feature some of the brand’s most popular silhouettes with a cotton candy makeover.

Buy It! Frankies Bikini Burl Sweatshirt, $125; frankiesbikinis.com

Silhouette, the eyewear brand popularized by music legends Elton John and John Lennon in the ‘70s, is bringing back its “Futura” glasses with a fun, modern update featuring the same oversize goggle-style frames in new sleek colorways.

For its return, Silhouette commissioned Bergdorf Goodman’s artist-in-residence, Ashley Longshore, to paint the glasses on iconic cultural figures. The campaign brings the past and present together for a colorful exploration of the brand’s history.

Buy It! Silhouette Futura Sunglasses, $398; thewebster.us

J.Crew’s new line of bags with Cesta Collective packs a colorful punch while promoting a positive message. Cesta Collective is a female-founded accessories company that employs Rwandan artisans to create environmentally-friendly bags while paying them more than five times their country’s average wage. The brand aims to spread a positive message with each purchase, so shoppers can feel good about what they’re buying. This special collection with J.Crew features two different styles — the Lunch Pail Bag and the Party Pail Bag — both available in warm and cool colorways.

Buy It! Cesta Collective x J.Crew Lunch Pail Bag, $395; jcrew.com

The iconic shoe brand Keds teamed up with Reese Witherspoon’s beloved lifestyle line Draper James for a four-piece capsule collection that combine’s Keds’ preppy style with Draper James’ southern roots.

The line include slip-on and lace-up varieties ($65-$75) and comes in eyelet, chambray and Magnolia floral prints.

“It was a delight to seek out styles from the Keds archive and marry them with the right Draper James details to create a collection that sings for both brands,” says Kathryn Sukey, Head of Design for Draper James.

Buy It! Women’s Keds x Draper James Triple Kick Sneaker, $75; keds.com

ALDO is teaming up with photographer and musician Tezza Barton for a fun new take on ALDO’s classic “Drerissa” bootie. Barton incorporated her quirky and exuberant personality in the different designs, which feature star-studded prints, steel-toed blue booties with side fringe detailing and a classic round-toe boot available in black or beige with iridescent snake skin. 

Buy It! ALDO x Tezza Runaway Bootie, $150; aldoshoes.com

Your favorite shop for hip basics has launched the boho chic collection of your dreams with a new collaboration with Warm.

“Madewell and [Warm] have a shared passion for effortless and laid-back style, and I’m so excited to offer our customers a fresh take on our favorite easy-to-wear essentials,” says Joyce Lee, Madewell’s Head of Design.

The ad campaign for this new collection features model Camille Rowe in the 22 chic, yet relaxed pieces. The mix of knits and denim shorts with flowy dresses and tie-dye prints finds the balance between upscale beach attire and eclectic taste.

The surf-style brand Warm was created by Hawaiian designer Winnie Beattie for people who desire to dress like it’s warm, even when it’s not. This foundational idea for her brand has resulted in an expressive array of clothing.

Buy It! Madewell x Warm Tie-Neck Mini Dress, $168; madewell.com

For their most recent designer collaboration, H&M has partnered with Johanna Ortiz, a Colombian fashion designer with a playfully feminine aesthetic.

The 19-piece capsule features floral styles with a few basics thrown into the mix. This series of dress, blouses and swimsuits celebrate the beauty of movement with ruffles and lightweight fabrics. Specifically, the bright collection of clothes pays tribute to Ortiz’s connection with the different elements of her home country.

“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design,” said Ortiz.

Buy It! Tie-hem Satin Blouse, $18; hm.com

Steve Madden’s new bold styles created in partnership with model Winnie Harlow are not only a fun way to step up your spring wardrobe, but they also reflect Harlow’s personal style and personality. “This collection is me all over, from the shoes to the shoot,” said Harlow.

Buy It! Winnie Harlow x Steve Madden Bashment Heels, $120; stevemadden.com

In the first of three upcoming product drops, cool meets comfort in this new style of sock sneakers from Opening Ceremony. In collaboration with the popular sandal retailer Teva, Opening Ceremony has developed a comfortable shoe that prioritizes wearability while also maintaining a modern silhouette to keep your sneaker game on-point. Featuring yarn fabric and recycled webbing, the shoe finds just the right mold to form your foot for optimal comfort.

Buy It! Opening Ceremony x Teva Hurricane Sock, $150; openingceremony.com or teva.com

Over a century ago, Keds launched a series titled Hand-books for Girls, which featured rhetoric about independence and self-expression. Now, to celebrate their legacy and International Women’s History Month, Keds is releasing The Keds Handbook for Women, a collection of stories from activists, execs, editors and more about the power of womanhood.

With excerpts from Meena Harris, Nina Westbrook, Aija Mayrock and Alana Mayo readers can find empowering stories about everything from starting a business to overcoming a loss. 

Buy It! The Keds Hand-book for Women, Free; keds.com

2020 is all about the Western trend — and luckily Zodiac wrangled up a collection of footwear that will add some country style to your wardrobe. Inspired by the barren California deserts and the peaceful landscape of Joshua Tree State Park, the line reflects the beauty of the West Coast wilderness.

Buy It! Kelsey Bootie, $139; zodiacshoes.com

You know and love Rothy’s for their comfy and washable shoes — made from 100% recycled plastic water bottles — and now, the brand is putting their signature sustainable spin on a 5-silhouette collection of trendy bags. The launch features classic handbags, totes, crossbodies, catchalls and pouches, available in a variety of colors and patterns and knit together using marine plastic (a brand new material for Rothy’s, collected within 30 miles of coastlines and marine environments). According to a press release, each bag is durable, machine-washable and carefully crafted to ensure minimum waste during production.

Buy It! The Handbag; $350, rothys.com

The popular menswear brand, Rhone, is launching its first-ever women’s capsule collection – and just in time for International Women’s Day. 

Every piece in the line, including tanks, hoodies, leggings and joggers, are designed with fit and function in mind. Plus, each item is treated with Rhone’s advanced GoldFusion technology, which makes the garments dry faster, last longer and smell better.

As if that wasn’t enough, sewn into the inseam on each piece is the motivating Virginia Woolf quote, “No need to be anybody but oneself.”

Buy It! Women’s Sublime Jogger in Nero Black, $118; rhone.com

To launch its spring line, the water-friendly footwear brand, Sea Star Beachwear, is releasing an eight-piece collaboration with artist Lulu DK. Each pair of espadrilles and beach-themed bags have cute summer-ready prints featuring seashells and “LOVE” embroidery.

Buy It! Beachcomber Espadrille: Womens LuluDK Dark Navy Love Embroidery, $96; seastarbeachwear.com

Warm weather is just around the corner, which means a new Box of Style is here! The quarterly subscription service, founded by designer and clebetirty stylist Rachel Zoe, just launched its Spring 2020 box. In celebration of Leap Year, the brand is offering $29 off the 5-product set when you use promo code LEAP29 on boxofstyle.com. This season’s box includes a suede vegan leather Ardem Tote by Shiraleah, R+Co’s raved-about anti-frizz treatment, a gentle (and alcohol-free!) toner by Erno Laszlo, a BaYou With Love trendy gold chain-link bracelet and the perfct everyday sunglasses — an essential piece of Zoe’s signature style — by DIFF Eyewear.

Buy It! Spring Box of Style, $99 (or $349.99 for a one year subscription); boxofstyle.com

Keds and Kate Spade New York are back with a new collection of sneakers that will be your go-to spring shoes. The 12 pairs in the collection include a series of classic silhouettes embellished with the iconic Kate Spade staples: flowers, pastels and glitter. Make the jump from winter to spring with a pair of vibrant sneakers to brighten up your day.

Buy It! Champion Pacific Petals, $74.95; keds.com

Privé Revaux’s new collaboration with Adriana Lima will have you channeling your best model behavior. 

The collection of chic shades includes three different silhouettes of sunglasses and one style of blue light shielding glasses. Each frame comes in three or four colors to fit everyone’s aesthetic. The collection as a whole blends modern taste with sophisticated style, giving any outfit a fresh upgrade.

Buy It! Love Valentina, $39.95; priverevaux.com

Mada is your new favorite dating app if what you’re trying to find is your perfect look. 

Recent college graduate Madison Semarjian wanted to design an easy way for online consumers to find an outfit that fits their style, budget and setting. Rather than waste time searching individual websites for different pieces, Mada presents options personalized to you.

As simple as swiping left or right, Mada lets you choose from over 2,600 brand partners to find your match.

Get the app! Download the app and get shopping.

The last thing most people would describe Fashion Week as would be funny. Tanya Taylor is changing that.

For her FW20 collection, Taylor opted out of debuting her designs in a fashion show, and instead constructed a digital release of five quirky videos to showcase the collection. After asking her Instagram followers what they found funny about fashion, Taylor came up with the idea to feature her designs in short clips poking fun at fashion. The video series features Jane Krakowski, Gillian Jacobs, Sasheer Zamata, Zosia Mamet and Michelle Buteau with special guest Ashley Park as they take on New York Fashion Week and all its woes.

Watch the best moments from the campaign on the Tanya Taylor Instagram.

Naked Cashmere has joined the sustainability movement with its new collection of essentials made from recycled cashmere. Each fiber was sorted and revamped into a new spool of 100% cashmere, reducing overall waste.

The collection of athleisure pieces comes in three colors: rose, bone, and navy and in an assortment of bottoms, tanks, sweaters and hoodies to revamp your closet with cozy staples.

Buy It! Joni Hoodie, $225; nakedcashmere.com

The luxury sleepwear brand Morgan Lane is taking a little walk on the wild side with its newest collection. The collaboration with model Atlanta de Cadet Taylor was inspired by the time-tested phrase, “Don’t wake the beast.”

The pieces includes leopard-print pajamas in both blue and cream, as well 10 sets of matching bra and underwear combos. While the clothing bears the Morgan Lane ensignia, de Cadenet Taylor’s personality comes through in the details, specifically the embroided tiger on the pajama tops and eye masks.

Buy It! Morgan Lane x Atlanta de Cadenet Taylor Leopard-Print Satin Robe, $298; morgan-lane.com

Kohl’s is enlisting influencer Christine Andrew to help curate the best looks of the season ahead. As the new face of the retailer’s The Outfit Bar, Andrew is helping shoppers get ahead of trends and make shopping Kohl’s ensembles a breeze.

“I’m so excited about this opportunity because I have always loved Kohl’s,” Andrew told PEOPLE of the partnership. “It’s a go to spot for everyone in the family, so I was really honored when they approached me about the idea.”

From workwear staples to the perfect weekend pieces, The Outfit Bar has an array of on-trend pieces for everyone (minus the styling struggles).

“The Outfit Bar makes it easy to shop full looks and has everything sourced right there so you don’t have to dig through a website to find everything you need to complete the look,” Andrew adds. “It also gives you multiple styling ideas for one piece so you can get the most wear out of your wardrobe.”

Shop The Outfit Bar at Kohl’s stores and on kohls.com.

Queen of diamonds and fine jewelry connoisseur, Stephanie Gottlieb, teamed up with Joe’s to bring some of her sparkle to denim. Inspired by her dazzling baubles, the limited-edition collection features jeweled embellishments and dainty heart appliqués, all in Joe’s flattering pant and shorts silhouettes. Pick up a pair of denim from the Valentine’s Day collection today at joesjeans.com.

Buy It! Joe’s x Stephanie Gottlieb The Icon in Jordan, $248; joesjeans.com

Beloved watch brand, Skagen, just launched a super cute collection with fellow Danish designer Helmstedt. Skagen and the Copenhagen-based fashion brand teamed up to create five limited-edition graphic watches that embody both designer’s modern and playful aethetic. Within the capsule, you’ll find bumble bee designs, holographic color combinations and fruit-inspired prints. Shop the adorable new collection at skagen.com.

Buy It! Skagen x Helmstedt Aaren Three-Hand Blue Silicone 36mm Watch, $125; skagen.com

The retailer has curated a collection of apparel, home goods, food and beverage and more to celebrate Black History Month. The apparel celebrates black heritage and groundbreaking pioneers in the community, while the collection makes it easy to shop products created by black entrepreneurs.

Buy It! Target’s Black History Month collection, prices vary; target.com

Buy It! Target’s Black History Month collection, prices vary; target.com

Buy It! Target’s Black History Month collection, prices vary; target.com

Cult-favorite Parisian brand, Ba&sh, just launched a chic denim-centric collection that you’ll want to get your hands on. From midi skirts, to puff-sleeve blouses and bow-adorned heeled sandals, the jean collection follows the brand’s timeless and effortless style. Shop the denim capsule at ba-sh.com.

Buy It! Ba&sh Dcarmine Denim Sandles, $350; ba-sh.com

When Mary Kate and Ashley Olsen announced that their high-end women’s brand will be making its way to Kohl’s, fans of the sister’s designs went crazy. Now, the wait is (almost) over as the retailer announced the launch date for Elizabeth and James for Kohl’s and a sneak peak of the collection. On March 13, you can snag one of the many workwear staples, cozy knits and boho-chic dresses for under $100. Scroll on to see more Olsen sisters-approved pieces from the Elizabeth and James for Kohl’s collection.

Buy It! Elizabeth and James for Kohl’s on March 13; kohls.com

Buy It! Elizabeth and James for Kohl’s on March 13; kohls.com

Buy It! Elizabeth and James for Kohl’s on March 13; kohls.com

Spring came early, thanks to Aldo’s latest slip on sandals! The footwear brand just dropped two new block-heeled mules that are guarenteed to be your go-to styles for the warmer months. Featuring an on-trend square toe and sophisticated double-strap front, Aldo’s new patent sandal comes in two heel hights and four fresh colors (including tan, white, red-orange and black). Shop the new style at aldoshoes.com.