From SKIMS to PopSockets, companies are doing their part to help their communities and those impacted by the outbreak

By Alyssa Kelly
March 26, 2020 04:30 PM

As the coronavirus (COVID-19) pandemic continues to spread, people around the world are adjusting to a new reality. To help, some of your favorite cosmetic, clothing and accessory brands are pitching in the best way they can. Some are donating profits to worthy causes, others are celebrating the work of those in the health care industry, and a few are providing much needed stress-reducers as people practice social distancing. Read on to find out how brands are offering their support during this time of need.

CFDA/Vogue Fashion Fund

Vogue‘s Editor-in-Chief Anna Wintour and CFDA Chairman Tom Ford have announced the CFDA/Vogue Fashion Fund’s new initiative to help America’s fashion community and its employees during the coronavirus pandemic. “A Common Thread” is a cross-platform campaign to aid fashion and textile workers impacted by the current crisis, while also sharing their stories. On March 25th, the campaign will release a series of videos featuring industry workers, including some recognizable faces, which will be available on Vogue and the CFDA’s media platforms.

Applications for aid will be made available on the CFDA website on April 8th. To contribute to the cause, text THREAD to 44-321, or donate here.

Aviator Nation

The ’70s-inspired California lifestyle brand known for its comfy cool sweatsuits, is shutting down operations for the foreseeable future due to the coronavirus outbreak. Since each garment is completely produced in California, which has a new shelter in place order, Aviator Nation’s Paige Mycoskie has to close the factory until further notice.

But before doors are closed for good, there’s one final sale happening for 24 hours on Friday, March 20 only. Aviator Nation is offering 20% off the entire site when you use the code STAYCOZY at checkout. And 100% of proceeds made today will go directly towards paying brand employees during the shut down.



Beginning March 23rd, Kim Kardashian West’s shapewear line SKIMS will donate 20% of all proceeds from its Cotton Collection to Baby2Baby, an organization working to solve food-insecurity for impoverished kids. Baby2Baby’s COVID-19 Emergency Response Program is dedicated to helping children and families impacted by the outbreak with food and other supplies like diapers, formula, hygiene products and clothing.

The brand also announced that with a restock of items coming on Monday, March 30, $1 million will be donated to help mothers and children.

“To support Mothers and Children in need during this time, I’m proud to announce @SKIMS is committed to donating $1M to families affected by COVID-19. On Monday, we will restock the collection we first launched with, and in doing so, be able to help bring relief to those affected by this pandemic. Shop the Solutionwear restock on March 30 at 9AM PST / 12PM EST,” Kardashian West said on Instagram.

Buy It! SKIMS Cotton Rib Boxer, $32;

Pronovias Group

Pronovias Group

Luxury wedding dress retailer Pronovias Group is supporting hospital-employed brides-to-be with its new Heroes Collection. As a sign of  appreciation for all their efforts on the front lines during the coronavirus pandemic, the bridal company first starting offering free wedding dresses to hospital workers in China. Now, Pronovias Group is bringing the initiative to engaged doctors and nurses, as well as hospital janitorial and cafeteria workers, to multiple countries worldwide. Those working in hospitals during the crisis are eligible for a free gown from now, until August 31.

In a statement, Pronovias CEO Amandine Ohayon emphasized how “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly.” She added, “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”

RELATED VIDEO: Coronavirus Health Crisis: What It Is, How to Stay Safe and What’s Next

L’Oréal Paris

Beauty conglomerate L’Oréal Paris is doing its part to help during the coronavirus pandemic. First, L’Oréal Group factories have started making hand sanitizers and will ramp up production to manufacture larger quantities to help French and European health authorities. It will also distribute it free-of-charge to partner hospitals, care homes and main partner pharmacies in Europe.

The company has also stopped taking payments from salons and smaller businesses that sell its products, and the L’Oréal Foundation has donated 1 million euro to different organizations providing aid to those in need, along with hygiene supplies like soap and shampoo.

L’Oréal Group CEO and Chairman Jean-Paul Agon said, “In this exceptional crisis situation, it is our responsibility to contribute in very way possible to the collective effort.”


German corporation Henkel, the parent company of brands like Purex, All and Dial, is joining the fight against COVID-19 by pledging €1 million to The WHO/UN Foundation’s COVID-19 Solidarity Response Fund, as well as €1 million across different global initiatives. In addition, Henkel is donating five million units of household cleaning products to those in need, while also revamping factory production at select locations to make more sanitizing supplies.

The Body Shop

For the safety of its employees, The Body Shop closed all stores, but that isn’t stopping the brand from pitching in during this crisis. The company is donating 30,000 units of cleansing supplies to shelters and nursing homes across the country.

Margaux Shoes

Between now and April 15th, personalized shoe-sizing brand Margaux is donating 10% of revenue to the shopper’s choice of either Direct Relief or Doctors Without Border. As a bonus, celeb stylist Micaela Erlanger is giving away three virtual styling sessions for brides whose weddings were upended because of the pandemic. The giveaway winners will receive bridal gowns from Brandon Maxwell and Eva Fehren jewelry, as well as custom Margaux wedding shoes.


With restaurants and bars closed across the country, the service industry is facing huge economic stress. Los Angeles beverage company Bev wants to help by donating 100% of online sales to the Los Angeles Service Workers Relief Fund. The brand is also matching up to $3,000 in direct donations made directly to the program’s crowdfunding page.

Bazzle Baby

Bazzle Baby, a designer baby accessory and lifestyle brand, knows what little ones need. Which is why they’re launching an initiative to aid No Kid Hungry during this trying time. Along with donating 200 bibs to Baby2Baby, 30% of all Bazzle Baby sales will go to the non-profit, while shoppers will also have the option to make their own donation directly.

Kendra Scott

The beloved jewelry brand is giving back in two different ways. First, 50% of all proceeds from Kendra Scott’s “Shop for Good” Everlyne Bracelets will directly support Feeding America’s COVID-19 Response Fund for local food banks providing nutrition to the children that normally rely on the free National School Lunch Programs. The brand will also be donating 500,000 meals to kickstart the campaign.

Kendra Scott is also enabling customers to host a “Kendra Gives Back” virtual event, where each person invited will get custom codes to use when they shop. For 48 hours, 20% of all proceeds from purchases using these codes will continue to directly support the charity of their choice. To host a virtual Kendra Gives Back event, customers can visit: to get set up.

“Giving back is at the core of who we are and all we do. In this moment, let’s stand strong and support each other,” founder Kendra Scott said in a statement.

Buy It! Kendra Scott Everlyne Bracelet, $40;


The San Francisco-based sneaker company is doing its part to help those in the front lines flighting the coronavirus pandemic. “To our US healthcare community – we want to thank you for being on the front lines and helping to keep our communities healthy,” a statement on Instagram read. “We appreciate and admire everything you are doing. We hope a pair of Tuke Matcha Wool Runners on us might be a small token of our appreciation.”

To get a pair, email


The French makeup brand has recently converted its La Ruche fragrance makeup and skincare factory and Orphin fragrance factory into hand sanitizer production sites, which will be distributed to French healthcare workers and hospitals. “Guerlain hopes this small act can protect the doctors, nurses, and hospital staff caring for others on the front line of this pandemic,” a statement from the brand read.


The beauty brand Billie is donating $100,000 to food banks working hard to serve Americans impacted by the coronavirus.

Golden Thread

Golden Thread

The Houston-based jewelry company, Golden Thread, is giving back to its community during the coronavirus pandemic. The brand designed a five-piece “Community” collection, of which 100% of proceeds will go to the Houston Food Bank. It’s also offering shoppers 20% off all online orders with the code COMMUNITY, and 30% of the proceeds will go to the Houston Food Bank.

Buy It! Golden Thread Community Collection, $30-48;


The Boston shoe company OOFOS is doing something special for the medical community. To show its appreciation for healthcare workers, the brand is donating over 1,000 pairs of shoes to hospital employees at seven locations across the country. And if nurses don’t get their hands on a pair at the seven different drop-offs, OOFOS is giving a discounted pair of shoes to all nurses through their website, no matter where they are located.


Millions of schools across the nation have been closed, which means millions of kids are without school-provided meals — a primary source of food for many. To do its part to help JanSport partnered with JUV Consulting to donate 10,000 backpacks full of food to World Central Kitchen, an organization dedicated to feeding those in need.

Dr. Woo

Dr. Woo

In light of the coronavirus pandemic, celebrity-loved tattoo artist Dr. Woo has postponed the debut of his new skincare brand, WOO, but he’s leaking one product early. Woo’s new gentle cleansing soap, that was designed to keep the skin around a fresh tattoo clean and safe from infection, is now available for online purchase, with all proceeds going to Baby2Baby. At checkout, shoppers can choose the price they wish to pay for the soap to give to the worthy cause.

Buy It! Dr. Woo Gentle Cleansing Soap, $15-100;


With so much fear and anxiety surrounding the coronavirus outbreak, swimwear brand Hermoza wants to shine a light on those working to keep their communities staying positive and safe. The Modern Day Heroes campaign gives anyone the opportunity to nominate someone they believe deserves that title. Once a week, Hermoza will choose three heroes and invite them to a Hermoza store to pick any item they want as a gift. Know someone who is perfect for this? Nominate and share their story by emailing



The clothing retailer Everlane is giving all proceeds from its 100% Human collection to Feeding America’s COVID-19 Response Fund, which helps food banks across the country as they support communities impacted by the pandemic.

Buy It! Everlane 100% Human Hoodie, $48;


The phone accessories brand is releasing its new UV Sanitizer case (which destroys 99.9% of germs on your phone) ahead of schedule and donating 100% of its proceeds to Global Giving‘s Coronavirus Relief Fund, an organization that sends essential supplies, medical responders and food to communities in need. In addition, the brand is giving 10 free sanitizing wipes with any CASETiFY Protects order.

Buy It! CASETiFY UV Sanitizer Case, $120;

Modern Citizen

The female-run San Francisco-based clothing brand, Modern Citizen, is helping its community during the coronavirus crisis. Starting now, $10 from every order $150 or more will be donated to support hunger relief through Feeding America’s COVID-19 Response Fund. In kind, Modern Citizen will match each donation with an extra $10 for a total contribution of $20.

“Just $20 in the hands of a food bank can mean 80lbs of fresh produce, 20 boxes of cereal, or a full meal for 8 people — and can make a big impact in a local community,” the brand wrote on Instagram. “We’re thankful for each and every person continuing to shop with us — it’s a very tough moment for small businesses, but an even tougher time for millions of Americans who are extra vulnerable due to impact from the COVID outbreak. Regardless of how you choose to make an impact, we hope that helping others lifts your spirits. Seeing our communities take action has certainly inspired us.”

Pacific Shaving Co.

As a part of its #ShaveForGood campaign, Pacific Shaving Co. is donating 100% of profits from all online sales until March 31st to the CDC Foundation, an independent nonprofit and the sole entity created by Congress to mobilize philanthropic and private-sector resources to support the Centers for Disease Control and Prevention’s critical health protection work.

Buy It! Natural Shave Cream, $12;


Corkcicle, the beverage accessories and barware brand, is supporting stores that had to shut its doors during the coronavirus outbreak. The brand is giving customers the option to help support small businesses in their area with the “Support My Local Store” offer. Submit the name of your local Corkcicle retailer at checkout and Corkcicle will “treat it like it was bought in their store and send them a check.” Win, win.

Luna Skye by Samantha Conn

Jewelry brand Luna Skye had to close its L.A. stores after the state of California initiated a “stay at home” order. However, that’s not stopping the brand from continuing business online, while also giving back to those in need. From now until the end of the month, Luna Skye is donating $100 from every order to One Fair Wage, an organization that offers financial assistance to service industry members whose jobs have been impacted by the coronavirus pandemic.


The brand known for its comfy hoddies and sweats, launched a social media challenge to spread “love, laughter and useful tips” for people practicing social distancing at home. “From sports to cooking to kids entertainment, we’d love to hear from any and ALL of you and your families,” Pangaia wrote on Instagram. The brand is asking social media users to share tips or stories about how they are spending their quarantine using the hashtag  #PANGAIAchallenge. For every post and hashtag, Pangaia will donate $1 to Doctor Without Borders.


The phone accessory brand PopSockets designed two new (and very adorable) PopGrips to support Doctors Without Borders and Feeding America, both of which are providing critical response during the coronavirus outbreak. The cartoon designs are available for purchase on, and 100% of every sale will be donated to the respective charities.

Buy It! PopSockets Dogtor Phone Grip, $15;

Farmacy Beauty

Farmacy Beauty is doing its part to keep non-profits like Feeding America operational during the coronavirus pandemic. Farmacy is donating 10,000 meals a day for the next 30 days to Feeding America’s COVID-19 response fund. And it will match each contribution made through

KEEN Footwear

The footwear company KEEN pledged to donate 100,000 pairs of shoes to “workers on the front lines and the families at home fighting through this crisis.” It’s intended to help people who are working long shifts during the day, or “simply allow people to get outside to breathe in the benefits of nature while safely practicing social distancing.”

To send a pair of shoes to someone in need, visit to fill out a form. “We’re asking people to let Keen know who could use some help during this difficult time and they will provide them with a new pair of shoes at no cost.”

Lena Rose Beauty

Chicago-based salon/spa Lena Rose Beauty is using the shut down of beauty businesses as an opportunity to help out local healthcare providers. The business is encouraging other grooming facilities to join in by donating their supplies of sanitation materials and protective gear to hospitals and nursing homes in their community.

“I’m a firm believer in the power of one. The beauty industry can help in a big way right now and, while I’m just one person, if others follow it could make a HUGE difference,” says Jenny Duranski, owner and founder of Lena Rose Beauty.


The California lifestyle brand is donating 20% of all sales to St. Vincent Meals on Wheels, a non-profit organization whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles.

Beekman 1802

Beekman 1802

Need a break while social distancing from home? Beekman 1802 has you covered. The beauty brand, known for its goat milk-based products, is offering a 24/7 livestream into the farm’s goat nursery for a sweet virtual escape. Click here to check in on the cute animals.


To quell the stresses of the current climate, the swimwear retailer Summersalt has launched Joycast — a text service that adds some positivity to your day.

“From the beginning, Summersalt has been driven by a desire to spread joy,” a statement on Instagram begins. “And in this overwhelming moment, we feel it’s as important as ever to bring some brightness into the world. That’s why, amid this very serious crisis, we are launching The Joycast by Summersalt, a free text line dedicated to what’s always been a part of our core mission: spreading joy, creating connection, and inspiring hope.

Whether you’re in need of some meditation, reminders on how to take care of yourself or a funny pick-me-up GIF, Joycast is there to lift your spirits. To participate, just text JOYCAST to 24321 to connect with a member of the Customer Happiness team.


Frame is having a major sale, to benefit a very worthy cause. Right now, the denim and clothing brand is offering 20% off all site-wide purchases, while also donating 20% of profits to Baby2Baby, which helps low income families during the pandemic.


Perfume brand Krigler is generously giving 30% of all sales from the company’s website to the CDC Foundation.


For anyone looking to partake in some retail therapy while hunkering down at home, the e-commerce brand Heartloom has you covered. The clothing brand is donating 20% of all proceeds on orders from March 16 to March 30 to Feeding America.

Buy It! Heartloom Vivian Dress, $130;


The online clothing brand Vardagen wants to support freelance creatives struggling during this uncertain time, so it’s offering 20% of profits from its “wash your hands” Pndmc collection to freelancers who have lost their jobs or income because of the pandemic. To raise attention to the plight of short-term employees, Vardagen is also sharing real stories of freelancers on its Instagram.

For out-of-work creatives that would like to receive support, send Vardagen a message on Instagram to be enrolled in the system.

Buy It! Vardagen Sudsy Saint Hoodie, $85;


Beauty brand MUTHA has pledged to give 10% of all online sales to the International Medical Corps, a non-profit group that is working to address coronavirus in conflict zones and in areas already at risk for Ebola.

Buy It! MUTHA Body Butter, $95;

Grande Cosmetics

Between March 18 and March 31, all purchases on Grande Cosmetics‘ website will be offering 15% off for shoppers, and giving 15% of profits to Feeding America.

Buy It! GrandeLIPS Hydrating Lip Plumper, $27;

Skin Supply

The Skin Supply is supporting healthcare professionals in a big way. The company, which specializes in facials and skincare products, announced that as of March 23, “30% of all online profits will go towards purchasing KN95 masks to donate to individual healthcare professionals.” If you work in healthcare or you know someone who is in need of KN95 masks, you can DM or email the brand at and they will mail them to you directly.

Buy it! Cloud Cream Daily Facial Moisturizer, $48;

As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Some of the information in this story may have changed after publication. For the latest on COVID-19, readers are encouraged to use online resources from CDCWHO, and local public health departments and visit our coronavirus hub.