97 Fashion and Beauty Brands Giving Back During the Coronavirus Pandemic
From SKIMS to PopSockets, companies are doing their part to help their communities and those impacted by the outbreak
As the coronavirus (COVID-19) pandemic continues to spread, people around the world are adjusting to a new reality. To help, some of your favorite cosmetic, clothing and accessory brands are pitching in the best way they can. Some are donating profits to worthy causes, others are celebrating the work of those in the health care industry, and a few are providing much needed stress-reducers as people practice social distancing. Read on to find out how brands are offering their support during this time of need.
The beloved retailer is donating $30 million worth of clothing to American families in need amid the coronavirus pandemic. To help in the effort, the brand is working with the nonprofits Good360 and Baby2Baby as well as transportation partner Penske Logistics, to get the items where they need to go. Old Navy will also be donating 50,000 non-medical reusable masks to its partner, the Boys & Girls Clubs of America.
To announce the news, the brand commissioned artist Noah Scalin to create a portrait of an American family, formed entirely out of Old Navy clothing (1,000 pieces). The artwork (which measures 40 ft. deep x 20 ft. wide) is featured in the time-lapse video, above, which shows Scalin's artistry at work.
Lifestyle and apparel brand Vineyard Vines has introduced “Operation Smiling Whale” to support frontline workers during this time of crisis. As a thank you for all their hard work, medical professionals and first responders can apply for a 50% discount on all Vineyard Vines orders between May 6-12. Visit vineyardvines.com to get your discount.
Starting May 1, the celeb-loved athletic brand is accepting nominations for essential workers (from doctors to delivery people) to receive a pair of free Reeboks. Submit one of the hard-working frontline heroes in your life at Reebok.com/Giveback.
In addition to donating their ridiculously soft PJs directly to nurses in Miami and allowing followers to nominate frontline workers they love to receive a pair as well (the brand chooses 10 nominees at random per week), Eberjey is also donating one mask for each sold.
The trendy-comfy shoe line is offering shoppers the chance to "donate their discount" - automatically applying any portion of the 20% savings they are offering on almost all their shoes to No Kid Hungry through Mother's Day.
Qurate Retail Group
Qurate Retail Group, the company behind QVC, HSN, Zulily and more, has pledged to give $10 million to COVID-19 relief efforts, while its individual brands are also coordinating donations from customers, employees and vendors. Qurate Retail is working with Meals on Wheels and No Kid Hungry by matching customer and team member donations up to $2 million dollars.
The company is also supporting global research organizations, and partnering with the National Retail Federation Foundation to launch the Small Business Spotlight initiative as a way to help struggling small businesses stay afloat. In addition, the group is supporting Nest’s Personal Protective Equipment Purchase Initiative, which helps artisans modify production to make high-quality PPE materials.
After initially donating $100,000 directly to local hospitals, the Canadian outerwear brand Nobis announced it’s also giving away 100% of its sales for the rest of April to five Canadian hospitals, as well as the Red Cross COVID-19 Global Appeal.
After seeing a nurse’s tweet about the skin irritation that comes with wearing a mask for 12 hours, former nurse practitioner and current beauty/fashion writer Cheryl Wischhover asked editors and brands to help her give back to those on the front lines of the coronavirus pandemic. After an overwhelming response from those willing to help, Wischhover, along with fellow editors Kathleen Hou, Kristina Rodulfo and Caroline Moss, founded Donate Beauty — a project dedicated to sourcing and giving beauty and skincare products to hospital employees. As of April 10th, Donate Beauty has given away more than 140,000 products from brands like Augustinus Bader, Marc Jacobs Beauty, Drunk Elephant and more to over 400 hospitals across the U.S.
Rebecca Minkoff is donating 100% of proceeds from its new “I Love NY” Stronger Together T-shirt to Mask a Hero NY, an organization that provides protective supplies for hospital employees and first responders in New York. Shop the shirt (for $35) at rebeccaminkoff.com.
To do its part, Bombas is donating socks to frontline healthcare workers across the country to thank them for their hard work through the coronavirus crisis. In addition, the brand is partnering with homeless shelters and other local organizations around N.Y.C. to find and donate critical necessities to those in need and offering volunteer support when possible. The brand is also providing information for customers who want to donate to these organizations. If you have supplies you would like to donate, email email@example.com.
Through its Better Together initiative, UGG and its parent company Deckers Brands, are donating over $1 million to coronavirus relief. It’s also giving away tons of free footwear for people working on (and off) the front lines. UGG partnered with select New York City hotels who are housing first responders and medical personnel to send UGG products for each room, including slippers and robes. And in its new Instagram initiate, it’s recognizing real-life heroes who are showing amazing acts of kindness by giving away 500 pairs of slippers each week for those comforting others during this time.
La Roche Posay is giving away 1 million bottles of hand sanitizers to medical facilities throughout the world, and supplying pharmacies across the U.S. with 5 million units to satisfy the high demand.
On April 10th, 100% of sales from Milk Makeup will support N.Y.C. frontline responders. The brand is also donating over $250,000 worth of beauty products to hospitals for its workers.
Jewelry company David Yurman is donating $1 million to coronavirus relief efforts across the country through the Yurman Family Foundation.
Toms’ newly formed COVID-19 Global Giving Fund works with a number of organizations like Americares, Crisis Text Line, International Medical Corps, Partners in Health and WaterAid to bring relief to those impacted by the coronavirus pandemic. Toms has pledged one-third of all profits to go to the Global Giving Fund in support of these causes.
“We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19,” said TOMS Chief Giving Officer Amy Smith.
To assist local hospitals and clinics, the subscription styling service Stitch Fix shifted production in its Mohnton, Pennsylvania textile and sewing factory to make PPE for healthcare workers in the local community. Washable, reusable masks are being made for a nearby medical facility in Reading, Pennsylvania.
Louis Vuitton is joining in on the mask-making effort by converting its workshops and bringing in 300 craftsmen to make non-surgical masks, some of which have already been donated to senior care facilities.
Revolve Around Our Heroes is an initiative created by the fashion brand to help find and deliver medical-grade masks to healthcare workers across the country. Brand partners like Camila Coelho, Nicole Richie,Aimee Song, Pia Baroncini and Michael Costello have all stepped up to do their part by collectively donating 50,000 masks. So far, the program has sourced over 250,000 masks (both surgical and N95) for hospitals around the U.S., and it hopes to reach its goal 1 million masks soon.
After closing all stores to help stop the spread of coronavirus, Calzedonia Group — which owns bands like Intimissimi, Calzedonia and Falconeri — has converted several facilities across Italy and Croatia into production sites to make protective equipment for medical professionals. With the new system of operations, the company can make at least 10,000 masks per day (and hopes to increase that number soon), all of which will be donated to hospitals in need.
Thursday Boot Company
In partnership with its factory partners in Mexico, Thursday Boot Company recently began producing HK-19 polypropylene masks to assist healthcare workers on the frontlines. The brand plans to donate 14,000 masks to hospitals, shelters, fire departments and other places in need by the end of the week. In addition, the brand held a warehouse sale in coordination with Direct Relief and raised over $100,000 to support the fight against COVID-19.
The apparel brand Hanna Andersson is giving away HannaJams, its organic line of cotton pajamas, to hospitals in N.Y.C., L.A. and Portland, Oregon for patients and healthcare workers. The company is also donating pajamas to Baby2Baby’s COVID-19 Emergency Response Program which is providing basic necessities to children across the country.
Bernardo 1946 is working with Direct Relief to support healthcare workers as they fight the pandemic from the frontlines. 20% of sales from select online styles (available here) will go to organization.
For the month of April, the vegan shoe brand Aera is donating 20% of all sales to the Food Bank of New York City. In a statement on Instagram, the brand explained, “Now more than ever we must unite as a community. Stay home, stay safe.”
Wrangler & Lee Jeans
The parent company of both Wrangler and Lee Jeans, Koontor Brands, will manufacture 60,000 hospital gowns for North Carolina hospitals in need of supplies. The company is also donating to the Second Harvest Food Bank of Northwest North Carolina to help those in need as a result of the coronavirus pandemic.
Beiersdorf, which owns beauty brands like Nivea, Aquaphor and Eucerin, is taking steps to fight coronavirus around the world. The company has donated €50 million in relief efforts, including the production of 1,000,000 liters of hand sanitizer. The company is also giving away 5,000,000 units of skincare products to healthcare workers on the frontlines.
To help meet the growing demand for masks, Brooks Brothers has converted factories in New York, North Carolina and Massachusetts to produce medical supplies. The facilities are producing around 150,000 masks a day, and expect to soon begin making gowns as well.
The fashion brand Tibi wants to give back to those working on the frontlines of the pandemic, from healthcare workers to pharmacists to grocery store cashiers. If you know someone who fits this description, Tibi asks you to send them to this website. There, these heroes can fill out the available form to receive a special gift from the brand.
The beauty subscription box BoxyCharm is giving away 100,000 boxes to nurses in hospitals in New York and Florida to show its appreciation for their hardwork during the COVID-19 pandemic. Each gift box will include four or five full-size skincare, haircare or makeup products to put a smile on a nurse’s face.
To show its appreciation for first responders including healthcare workers, police officers and essential service workers, Ably Apparel is launching a “Get One, Give One” program. Not only is the whole site 25% off right now, but at checkout, shoppers can donate an item to a first responder. If you know a first responder (or you are one), tag them in the comments of Ably’s Instagram posts and they will receive a special something.
The online shoe retailer Zappos is offering its customer service representatives as more than just a resource to answer shoppers’ questions about their orders. During the coronavirus pandemic, Zappos’ Customer Service Anything Hotline is available for anyone to ask anything! Whether you have a question about local restaurant deliveries or Netflix recommendations or just want someone to talk to, Zappo representatives are ready to answer anything you may need — no purchase required. To check out the Hotline call 1-800-927-7671 or visit the Customer Service Anything Hotline website at anything.zappos.com.
Spanx Founder Sara Blakely’s Red Backpack Fund
Sara Blakely, founder and CEO of Spanx, announced that she teamed up with Global Giving to launch the Red Backpack Fund to help provide some immediate relief for female entrepreneurs and their small businesses. Blakely is donating a total of $5 million to the fund which will be distributed to 1,000 female-owned businesses, each receiving $5,000. Applications are available on April 6 and will remain open for five months.
“I named it ‘The Red Backpack Fund’ because I started @Spanx with my ‘lucky’ red backpack from college,” Blakely explained. “So each recipient will also receive a ‘lucky’ red backpack. It’s a nod to starting small while dreaming big and is also a reminder that everything you need to succeed is right there on your back.”
Love Your Melon
Clothing brand Love Your Melon is producing 50,000 washable cotton masks in kids and adult sizes to help fight the spread of coronavirus. Masks will be donated directly to children’s hospitals, care facilities and nonprofit organizations across the country to benefit children battling cancer and their families. People can also request masks here. In addition, the brand is shipping care packages filled with superhero costumes, LEGO kits, coloring books and other fun activities around the U.S. to pediatric patients.
Tom’s of Maine
Natural beauty brand Tom’s of Maine is giving $500,000 worth in products, as well as a $60,000 donation, to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19. It is also kicking off a video series called #NatureNurtures on its Instagram channel. Each day it will spotlight a local businesses, yoga teacher, wellness expert or nature guide to help people feel connected and inspired by the outdoors as they social distance from home.
Linksoul, a clothing line and golf wear brand, is launching a new limited-edition charity T-shirt to raise money for those impacted by COVID-19. 100% of profits from this shirt will go to the Center for Disaster Philanthropy (CDP), an organization supporting citizens in need of assistance during this time, as well as getting much-needed medical supplies to hospitals.
FIT x SUNY
The Fashion Institute of Technology (FIT), in coordination with the State University of New York (SUNY), has started the NY chapter of Sew4Lives to gather alumni, students and faculty together to make medical masks for local hospitals. Over 3,000 masks have already been made and delivered so far. In addition, FIT has also started FIT Friends and Neighbors Masks — a group of volunteers across the FIT network using their sewing skills to make masks for employees working at essential business.
Bond No. 9 New York
Bond No. 9 is giving 20% of its online sales through the month of April to Mount Sinai Hospitals in New York to help provide additional nurses and childcare to the staff and their families.
“As a New York brand and also as a New Yorker, I wanted to pay tribute to their heroic efforts, especially at this time, and if in some small way we can offer help to keep them safe and healthy, I wanted to do it,” says Laurice Rahmé, Founder and President of Bond No. 9 New York.
Fashion brand Tanya Taylor is joining the ranks of designers refocusing its facilities to produce masks for healthcare professionals. The company has already started production on 5,000 non-medical grade masks for New York City hospital employees who don’t care directly for COVID-19 patients. This is to help reduce the strain on supplies for those who do care of coronavirus patients and need medical grade N95 masks. The brand is accepting donations to keep production going, noting that a single mask costs $3 to make. To donate visit tanyataylor.com.
Reese Witherspoon’s southern-inspired fashion company Draper James is showing its appreciation for teachers through its “Draper James ❤️ Teachers” initiative, which aims to give back to dedicated educators and lift their spirits during this time with a complimentary dress.
To sign up for a free dress, interested educators can fill out this form between April 2-5. Eligible teachers will get an email on April 7th with details to claim their dress.
In addition, teachers can receive 25stu off on online purchases on May 5th for Teacher Appreciation Day.
Fast Retailing, the parent company behind brands like Uniqlo and Theory, is donating 10 million masks around the world to the medical community, including 1 million specifically to the state of New York.
The eyewear brand Warby Parker is donating medical-grade masks from its factory in Sloatsburg, NY to AmeriCares and National Association for Free and Charitable Clinics, as well as Johns Hopkins University and Boston Medical Center.
Dr. Barbara Sturm
In an effort to help people learn how to treat their skin during social isolation, the skin care expert is hosting a series of weekly 75-minute digital masterclasses that each focus on a different skin topic — from hyperpigmentation to men’s routines. Each session costs $10, and 100% of the proceeds go directly to Baby2Baby, a non-profit that provides children living in poverty with basic essentials like food, diapers, clothing, feeding supplies, cribs and more. Dr. Barbara Sturm is offering the Skin School classes for free for all teenagers who want to participate in the hope to share important skin care education and boost confidence at home during this time.
Dr. Barbara Sturm’s team is also continuously making thousands of product donations across the globe to healthcare workers on the frontlines fighting the virus.
Elizabeth Arden has partnered with 25 hospitals and medical centers across the country to donate tens of thousands of the brand’s ultra-healing Eight Hour Cream Skin Protectant and the Eight Hour Cream Intensive Moisturizing Hand Treatment for nurses, doctors and medical professionals.
“Our thoughts go out to all of those who are affected by this pandemic. I am proud to lead a brand that is committed to doing our part and supporting healthcare professionals in this unprecedented time. We will continue to seek out opportunities to donate in these coming months as our healthcare workers continue to fight for our safety,” said Elizabeth Arden Global General Manager Ava Huang.
Johnson & Johnson
Johnson & Johnson is supporting those fighting the coronavirus pandemic on the frontlines and in the lab. Over the past three months, the major conglomerate has pledged $300 million to organizations that are supporting medical professionals during this time.
In addition, Johnson & Johnson announced that it will begin clinical trials on humans for a COVID-19 vaccine in September 2020. If successful, the company has committed to producing one billion doses to be distributed around the world.
Bulgari is switching gears. The factories normally used to make perfume and hotel amenities will now produce several hundred thousand bottles of hand sanitizer gel to be distributed to all medical facilities throughout Italy.
“I believe as a major economic actor and symbol of Italy, Bulgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19,” said Bulargi CEO Jean-Christophe Babin.
Coordinating with healthcare supply manufacturer Encompass Group, Jockey is making at least 250,000 Tier 3 Isolation Gowns for healthcare workers on the frontlines of the COVID-19 pandemic. The company is also donating 10,000 pairs of scrubs to medical professionals treating patients at the Javits Center in N.Y.C. For the brand’s local community, Jockey has agreed to donate 20,000 masks to the Kenosha Fire Department in Wisconsin.
Footwear brand Sperry is giving 3,000 pairs of shoes to Two Ten Footwear Foundation, an organization that supports employees in the footwear industry with financial, healthcare and community resources.
Ivory Ella is helping those in need with a new T-shirt line. 100% of proceeds from the Hope Collection will go to Project Sunshine, an organization dedicated to caring for hospitalized children with immunodeficiencies during this pandemic, as well as Heart to Heart International, a non-profit bringing necessary medical supplies to hospitals.
Blenders Eyewear wants to support the medical community by having its production facilities make protection goggles. 10,000 units will be donated to hospitals in the brand’s home state of California, while another 20,000 will be given to Direct Relief, a non-profit distributing PPEs to regions with high demand. Additionally, 5% of Blenders Eyewear’s April revenue will go to helping Direct Relief.
CFDA/Vogue Fashion Fund
Vogue‘s Editor-in-Chief Anna Wintour and CFDA Chairman Tom Ford have announced the CFDA/Vogue Fashion Fund’s new initiative to help America’s fashion community and its employees during the coronavirus pandemic. “A Common Thread” is a cross-platform campaign to aid fashion and textile workers impacted by the current crisis, while also sharing their stories. On March 25th, the campaign will release a series of videos featuring industry workers, including some recognizable faces, which will be available on Vogue and the CFDA’s media platforms.
Applications for aid will be made available on the CFDA website on April 8th. To contribute to the cause, text THREAD to 44-321, or donate here.
The ’70s-inspired California lifestyle brand known for its comfy cool sweatsuits, is shutting down operations for the foreseeable future due to the coronavirus outbreak. Since each garment is completely produced in California, which has a new shelter in place order, Aviator Nation’s Paige Mycoskie has to close the factory until further notice.
But before doors are closed for good, there’s one final sale happening for 24 hours on Friday, March 20 only. Aviator Nation is offering 20% off the entire site when you use the code STAYCOZY at checkout. And 100% of proceeds made today will go directly towards paying brand employees during the shut down.
SHOP IT: AviatorNation.com
Beginning March 23rd, Kim Kardashian West’s shapewear line SKIMS will donate 20% of all proceeds from its Cotton Collection to Baby2Baby, an organization working to solve food-insecurity for impoverished kids. Baby2Baby’s COVID-19 Emergency Response Program is dedicated to helping children and families impacted by the outbreak with food and other supplies like diapers, formula, hygiene products and clothing.
The brand also announced that with a restock of items coming on Monday, March 30, $1 million will be donated to help mothers and children.
“To support Mothers and Children in need during this time, I’m proud to announce @SKIMS is committed to donating $1M to families affected by COVID-19. On Monday, we will restock the collection we first launched with, and in doing so, be able to help bring relief to those affected by this pandemic. Shop the Solutionwear restock on March 30 at 9AM PST / 12PM EST,” Kardashian West said on Instagram.
Buy It! SKIMS Cotton Rib Boxer, $32; skims.com
Luxury wedding dress retailer Pronovias Group is supporting hospital-employed brides-to-be with its new Heroes Collection. As a sign of appreciation for all their efforts on the front lines during the coronavirus pandemic, the bridal company first starting offering free wedding dresses to hospital workers in China. Now, Pronovias Group is bringing the initiative to engaged doctors and nurses, as well as hospital janitorial and cafeteria workers, to multiple countries worldwide. Those working in hospitals during the crisis are eligible for a free gown from now, until August 31.
In a statement, Pronovias CEO Amandine Ohayon emphasized how “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly.” She added, “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”
RELATED VIDEO: Coronavirus Health Crisis: What It Is, How to Stay Safe and What’s Next
Beauty conglomerate L’Oréal Paris is doing its part to help during the coronavirus pandemic. First, L’Oréal Group factories have started making hand sanitizers and will ramp up production to manufacture larger quantities to help French and European health authorities. It will also distribute it free-of-charge to partner hospitals, care homes and main partner pharmacies in Europe.
The company has also stopped taking payments from salons and smaller businesses that sell its products, and the L’Oréal Foundation has donated 1 million euro to different organizations providing aid to those in need, along with hygiene supplies like soap and shampoo.
L’Oréal Group CEO and Chairman Jean-Paul Agon said, “In this exceptional crisis situation, it is our responsibility to contribute in very way possible to the collective effort.”
Saks Fifth Avenue
Saks Fifth Avenue Foundation has partnered with three separate initiatives to provide COVID-19 relief for different groups in need. The Foundation pledged $250,000 to New York-Presbyterian Hospital’s COVID-19 Patient Care Fund to pay for essential medical equipment for staff. The company is also giving $200,000 to Bring Change to Mind and $150,000 to Girls Inc., two organizations dedicated to keeping young people feeling connected and supported through virtual communication.
“Now is the time to stand together to support our community, our customers and all those affected both physically and mentally by the COVID-19 pandemic,” said Marc Metrick, President, Saks Fifth Avenue in a statement. “Whether it’s medical workers on the frontlines, hospitals that require more essential supplies and resources, or those experiencing stress or anxiety about the virus, we know donations through the Saks Fifth Avenue Foundation will provide vital relief to those in need during this challenging and uncertain time.”
The Seattle-based brand is tapping its partner, Kaas Tailored, to help produce masks for medical workers. Members of the Nordstrom Alterations teams in Washington, Oregon, Texas and California will sew more than 100,000 masks and donate them to Providence Health & Services, a West Coast healthcare provider.
In addition, Nordstrom will give cash grants to organizations that provide basic necessities to children and families in need, as well as support the Seattle Foundation, YouthCare and Hetrick Martin Institute (HMI) in their COVID-19 relief efforts.
The online luxury retail site Olivela is giving 20% of all net proceeds from each purchase to #SaveWithStories, a reading program started by Jennifer Garner and Amy Adams, which benefits Save the Children and No Kid Hungry. These organizations help feed and educate children who have been affected by coronavirus-related school closures.
Fashion brand Hugo Boss is doing its part to help during the COVID-19 pandemic. The company announced that 20% of all online sales this week will go to the American Red Cross. In addition, its headquarters in Germany will be restructured to produce washable cotton face masks for non-clinical usage, which will be donated to public facilities in need of them.
Self-tanning brand Tan-Luxe is launching Hand-Luxe, a hydrating sanitizing gel made with hyaluronic acid, and will donate 10,000 bottles to healthcare workers on the frontlines fighting the coronavirus pandemic.
“As a business, we have been deeply moved by the devastating impact the ongoing situation is having on the world,” said Founder Marc Elrick. “I want to ensure that we are doing all we can to help the front line – it’s more important than ever that we work together to overcome and work together, during what is set to be an extremely difficult time.
The haircare brand Virtue Labs is on a mission to help hairstylists who were forced to shut their doors and cancel appointments due to the coronavirus pandemic. The brand started a GoFundMe page for hairstylists and salon workers in the Virtue community who have lost income. To kick it off, Virtue donated $5,000 to the fund, and hopes to reach its goal of $100,000. To contribute, visit virtuelabs.com.
Los Angeles-based nail care brand Orly is helping its local community amid the coronavirus pandemic by refocusing factory production to make hand sanitizer. The first 10,000 units will go to the city of Los Angeles, which will distribute them to the city’s homeless population.
“For 45 years, our company has always created products based on our community’s needs, and right now, hand sanitizers are vital to helping reduce the spread of this devastating pandemic and to help keep everyone safe,” says Jeff Pink, Founder and CEO of ORLY International.
German corporation Henkel, the parent company of brands like Purex, All and Dial, is joining the fight against COVID-19 by pledging €1 million to The WHO/UN Foundation’s COVID-19 Solidarity Response Fund, as well as €1 million across different global initiatives. In addition, Henkel is donating five million units of household cleaning products to those in need, while also revamping factory production at select locations to make more sanitizing supplies.
The Body Shop
For the safety of its employees, The Body Shop closed all stores, but that isn’t stopping the brand from pitching in during this crisis. The company is donating 30,000 units of cleansing supplies to shelters and nursing homes across the country.
Between now and April 15th, personalized shoe-sizing brand Margaux is donating 10% of revenue to the shopper’s choice of either Direct Relief or Doctors Without Border. As a bonus, celeb stylist Micaela Erlanger is giving away three virtual styling sessions for brides whose weddings were upended because of the pandemic. The giveaway winners will receive bridal gowns from Brandon Maxwell and Eva Fehren jewelry, as well as custom Margaux wedding shoes.
With restaurants and bars closed across the country, the service industry is facing huge economic stress. Los Angeles beverage company Bev wants to help by donating 100% of online sales to the Los Angeles Service Workers Relief Fund. The brand is also matching up to $3,000 in direct donations made directly to the program’s crowdfunding page.
Bazzle Baby, a designer baby accessory and lifestyle brand, knows what little ones need. Which is why they’re launching an initiative to aid No Kid Hungry during this trying time. Along with donating 200 bibs to Baby2Baby, 30% of all Bazzle Baby sales will go to the non-profit, while shoppers will also have the option to make their own donation directly.
The beloved jewelry brand is giving back in two different ways. First, 50% of all proceeds from Kendra Scott’s “Shop for Good” Everlyne Bracelets will directly support Feeding America’s COVID-19 Response Fund for local food banks providing nutrition to the children that normally rely on the free National School Lunch Programs. The brand will also be donating 500,000 meals to kickstart the campaign.
Kendra Scott is also enabling customers to host a “Kendra Gives Back” virtual event, where each person invited will get custom codes to use when they shop. For 48 hours, 20% of all proceeds from purchases using these codes will continue to directly support the charity of their choice. To host a virtual Kendra Gives Back event, customers can visit: kendrascott.com/how-you-can-get-involved to get set up.
“Giving back is at the core of who we are and all we do. In this moment, let’s stand strong and support each other,” founder Kendra Scott said in a statement.
Buy It! Kendra Scott Everlyne Bracelet, $40; kendrascott.com
The San Francisco-based sneaker company is doing its part to help those in the front lines flighting the coronavirus pandemic. “To our US healthcare community – we want to thank you for being on the front lines and helping to keep our communities healthy,” a statement on Instagram read. “We appreciate and admire everything you are doing. We hope a pair of Tuke Matcha Wool Runners on us might be a small token of our appreciation.”
To get a pair, email firstname.lastname@example.org.
The French makeup brand has recently converted its La Ruche fragrance makeup and skincare factory and Orphin fragrance factory into hand sanitizer production sites, which will be distributed to French healthcare workers and hospitals. “Guerlain hopes this small act can protect the doctors, nurses, and hospital staff caring for others on the front line of this pandemic,” a statement from the brand read.
The beauty brand Billie is donating $100,000 to food banks working hard to serve Americans impacted by the coronavirus.
The Houston-based jewelry company, Golden Thread, is giving back to its community during the coronavirus pandemic. The brand designed a five-piece “Community” collection, of which 100% of proceeds will go to the Houston Food Bank. It’s also offering shoppers 20% off all online orders with the code COMMUNITY, and 30% of the proceeds will go to the Houston Food Bank.
Buy It! Golden Thread Community Collection, $30-48; goldenthreadshop.com
The Boston shoe company OOFOS is doing something special for the medical community. To show its appreciation for healthcare workers, the brand is donating over 1,000 pairs of shoes to hospital employees at seven locations across the country. And if nurses don’t get their hands on a pair at the seven different drop-offs, OOFOS is giving a discounted pair of shoes to all nurses through their website, no matter where they are located.
Millions of schools across the nation have been closed, which means millions of kids are without school-provided meals — a primary source of food for many. To do its part to help JanSport partnered with JUV Consulting to donate 10,000 backpacks full of food to World Central Kitchen, an organization dedicated to feeding those in need.
In light of the coronavirus pandemic, celebrity-loved tattoo artist Dr. Woo has postponed the debut of his new skincare brand, WOO, but he’s leaking one product early. Woo’s new gentle cleansing soap, that was designed to keep the skin around a fresh tattoo clean and safe from infection, is now available for online purchase, with all proceeds going to Baby2Baby. At checkout, shoppers can choose the price they wish to pay for the soap to give to the worthy cause.
Buy It! Dr. Woo Gentle Cleansing Soap, $15-100; projectwoo.co
With so much fear and anxiety surrounding the coronavirus outbreak, swimwear brand Hermoza wants to shine a light on those working to keep their communities staying positive and safe. The Modern Day Heroes campaign gives anyone the opportunity to nominate someone they believe deserves that title. Once a week, Hermoza will choose three heroes and invite them to a Hermoza store to pick any item they want as a gift. Know someone who is perfect for this? Nominate and share their story by emailing email@example.com.
The clothing retailer Everlane is giving all proceeds from its 100% Human collection to Feeding America’s COVID-19 Response Fund, which helps food banks across the country as they support communities impacted by the pandemic.
Buy It! Everlane 100% Human Hoodie, $48; everlane.com
The phone accessories brand is releasing its new UV Sanitizer case (which destroys 99.9% of germs on your phone) ahead of schedule and donating 100% of its proceeds to Global Giving‘s Coronavirus Relief Fund, an organization that sends essential supplies, medical responders and food to communities in need. In addition, the brand is giving 10 free sanitizing wipes with any CASETiFY Protects order.
Buy It! CASETiFY UV Sanitizer Case, $120; casetify.com
The female-run San Francisco-based clothing brand, Modern Citizen, is helping its community during the coronavirus crisis. Starting now, $10 from every order $150 or more will be donated to support hunger relief through Feeding America’s COVID-19 Response Fund. In kind, Modern Citizen will match each donation with an extra $10 for a total contribution of $20.
“Just $20 in the hands of a food bank can mean 80lbs of fresh produce, 20 boxes of cereal, or a full meal for 8 people — and can make a big impact in a local community,” the brand wrote on Instagram. “We’re thankful for each and every person continuing to shop with us — it’s a very tough moment for small businesses, but an even tougher time for millions of Americans who are extra vulnerable due to impact from the COVID outbreak. Regardless of how you choose to make an impact, we hope that helping others lifts your spirits. Seeing our communities take action has certainly inspired us.”
Pacific Shaving Co.
As a part of its #ShaveForGood campaign, Pacific Shaving Co. is donating 100% of profits from all online sales until March 31st to the CDC Foundation, an independent nonprofit and the sole entity created by Congress to mobilize philanthropic and private-sector resources to support the Centers for Disease Control and Prevention’s critical health protection work.
Buy It! Natural Shave Cream, $12; pacificshaving.com
Corkcicle, the beverage accessories and barware brand, is supporting stores that had to shut its doors during the coronavirus outbreak. The brand is giving customers the option to help support small businesses in their area with the “Support My Local Store” offer. Submit the name of your local Corkcicle retailer at checkout and Corkcicle will “treat it like it was bought in their store and send them a check.” Win, win.
Luna Skye by Samantha Conn
Jewelry brand Luna Skye had to close its L.A. stores after the state of California initiated a “stay at home” order. However, that’s not stopping the brand from continuing business online, while also giving back to those in need. From now until the end of the month, Luna Skye is donating $100 from every order to One Fair Wage, an organization that offers financial assistance to service industry members whose jobs have been impacted by the coronavirus pandemic.
The brand known for its comfy hoddies and sweats, launched a social media challenge to spread “love, laughter and useful tips” for people practicing social distancing at home. “From sports to cooking to kids entertainment, we’d love to hear from any and ALL of you and your families,” Pangaia wrote on Instagram. The brand is asking social media users to share tips or stories about how they are spending their quarantine using the hashtag #PANGAIAchallenge. For every post and hashtag, Pangaia will donate $1 to Doctor Without Borders.
The phone accessory brand PopSockets designed two new (and very adorable) PopGrips to support Doctors Without Borders and Feeding America, both of which are providing critical response during the coronavirus outbreak. The cartoon designs are available for purchase on popsockets.com, and 100% of every sale will be donated to the respective charities.
Buy It! PopSockets Dogtor Phone Grip, $15; popsockets.com
Farmacy Beauty is doing its part to keep non-profits like Feeding America operational during the coronavirus pandemic. Farmacy is donating 10,000 meals a day for the next 30 days to Feeding America’s COVID-19 response fund. And it will match each contribution made through farmacybeauty.com/foodforall.
The footwear company KEEN pledged to donate 100,000 pairs of shoes to “workers on the front lines and the families at home fighting through this crisis.” It’s intended to help people who are working long shifts during the day, or “simply allow people to get outside to breathe in the benefits of nature while safely practicing social distancing.”
To send a pair of shoes to someone in need, visit keenfootwear.com to fill out a form. “We’re asking people to let Keen know who could use some help during this difficult time and they will provide them with a new pair of shoes at no cost.”
Lena Rose Beauty
Chicago-based salon/spa Lena Rose Beauty is using the shut down of beauty businesses as an opportunity to help out local healthcare providers. The business is encouraging other grooming facilities to join in by donating their supplies of sanitation materials and protective gear to hospitals and nursing homes in their community.
“I’m a firm believer in the power of one. The beauty industry can help in a big way right now and, while I’m just one person, if others follow it could make a HUGE difference,” says Jenny Duranski, owner and founder of Lena Rose Beauty.
The California lifestyle brand is donating 20% of all sales to St.Vincent Meals on Wheels, a non-profit organization whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles.
Need a break while social distancing from home? Beekman 1802 has you covered. The beauty brand, known for its goat milk-based products, is offering a 24/7 livestream into the farm’s goat nursery for a sweet virtual escape. Click here to check in on the cute animals.
To quell the stresses of the current climate, the swimwear retailer Summersalt has launched Joycast — a text service that adds some positivity to your day.
“From the beginning, Summersalt has been driven by a desire to spread joy,” a statement on Instagram begins. “And in this overwhelming moment, we feel it’s as important as ever to bring some brightness into the world. That’s why, amid this very serious crisis, we are launching The Joycast by Summersalt, a free text line dedicated to what’s always been a part of our core mission: spreading joy, creating connection, and inspiring hope.
Whether you’re in need of some meditation, reminders on how to take care of yourself or a funny pick-me-up GIF, Joycast is there to lift your spirits. To participate, just text JOYCAST to 24321 to connect with a member of the Customer Happiness team.
Frame is having a major sale, to benefit a very worthy cause. Right now, the denim and clothing brand is offering 20% off all site-wide purchases, while also donating 20% of profits to Baby2Baby, which helps low income families during the pandemic.
For anyone looking to partake in some retail therapy while hunkering down at home, the e-commerce brand Heartloom has you covered. The clothing brand is donating 20% of all proceeds on orders from March 16 to March 30 to Feeding America.
Buy It! Heartloom Vivian Dress, $130; heartloom.com
The online clothing brand Vardagen wants to support freelance creatives struggling during this uncertain time, so it’s offering 20% of profits from its “wash your hands” Pndmc collection to freelancers who have lost their jobs or income because of the pandemic. To raise attention to the plight of short-term employees, Vardagen is also sharing real stories of freelancers on its Instagram.
For out-of-work creatives that would like to receive support, send Vardagen a message on Instagram to be enrolled in the system.
Buy It! Vardagen Sudsy Saint Hoodie, $85; vdgn.com
Beauty brand MUTHA has pledged to give 10% of all online sales to the International Medical Corps, a non-profit group that is working to address coronavirus in conflict zones and in areas already at risk for Ebola.
Buy It! MUTHA Body Butter, $95; mutha.com
Buy It! GrandeLIPS Hydrating Lip Plumper, $27; grandecosmetics.com
The Skin Supply is supporting healthcare professionals in a big way. The company, which specializes in facials and skincare products, announced that as of March 23, “30% of all online profits will go towards purchasing KN95 masks to donate to individual healthcare professionals.” If you work in healthcare or you know someone who is in need of KN95 masks, you can DM or email the brand at firstname.lastname@example.org and they will mail them to you directly.
As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Some of the information in this story may have changed after publication. For the latest on COVID-19, readers are encouraged to use online resources from CDC, WHO, and local public health departments and visit our coronavirus hub.