By StyleWatch
February 15, 2011 02:05 PM

Matt Baron/BEImages

Tyra Banks is already in the process of penning a novel and the 16th cycle of America’s Next Top Model premieres Feb. 23, but the talk-show host has yet another pet project in the works–a new fashion and beauty website called Debuting on March 15, Banks hopes to form an online community that will appeal to all types of women. “We’re celebrating diversity with hair color, skin color, hair textures,” Banks tells PEOPLE. “Every woman will see a reflection of themselves on this site.” Along with features on topics from make-up to clothes, Banks will also contribute to “You’ll see a very strong connection with me on the site.” And as for the website’s name–what does the mystery “f” stand for? “I connect to fierce–that’s what it means to me,” says Banks. “But it allows for women to define themselves. It can mean fashionable, fashion-forward, feisty.” But no need to wait another month for a chance at fun freebies. Visitors will be able to pre-register to enter to win prizes such as an iPod Touch and a trip for two to New York City, complete with a $5,000 shopping spree.–Thailan Pham