Designers are put to the test on the new series, which premieres on Lifetime on January 10

By Kate Hogan
Updated December 01, 2011 05:00 PM

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Snarky comments, tons of tension … and live snakes? This isn’t Project Runway, it’s 24 Hour Catwalk, Lifetime’s newest fashion design series, hosted by model Alexa Chung. The show, which kicks off Tuesday, Jan. 10 at 10 p.m. ET on Lifetime, pits four designers against one another to create collections and stage a runway show in, you guessed it, just 24 hours.

Each standalone episode features a “first-cut challenge” and elimination, narrowing the field to the two designers who’ll compete in the runway show. Contestants are assigned a team of professional sewers — all of whom have strong opinions on style — and present their three-piece collections in front of a panel that includes designer Cynthia Rowley, fashion editor Derek Blasberg and publicist James LaForce, plus Chung.

Courtesy Lifetime

Though the task at hand is tough, the reward is sweet: each winner receives a $10,000 cash prize courtesy of CoverGirl and Herbal Essences. Check out the clip above for a sneak preview, and be sure to tune in on Jan. 10. Tell us: Will you watch 24 Hour Catwalk?