April 04, 2011 12:30 PM

Courtesy Dove

Raise your hand if you love your underarms! Gossip Girl‘s Jessica Szohr is doing just that, serving as the face (and oh-so-soft skin) of Dove’s new campaign for Ultimate Go Sleeveless deodorant. According to the
Wall Street Journal
, Dove’s parent brand, Unilever, conducted a survey and found that 93 percent of women find their armpits unattractive. So Dove is working to challenge that statistic, daring people to try their product for softer, smoother skin in just five days. Going hand-in-hand with the challenge is a Facebook campaign, fronted by Szohr, which asks women to design their own sleeveless top for a chance to win a New York City shopping spree with the actress. (Runners up will have their specially designed tops created for family and friends.) Szohr recently shot photos for the campaign; check out our behind-the-scenes pictures above, and click through for her new print ad!

Courtesy Dove



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