By StyleWatch
September 01, 2009 03:33 PM

Amanda Schwab/Startraks

Add designer Max Azria to the roster bonafide fashionistas guesting on the new CW model drama The Beautiful Life! PEOPLE confirms that Azria, the founder of celebrity-favorite BCBGMaxAzria, will play himself in an episode scheduled to air in mid-October. Azria joins Zac Posen and Project Runway judge Nina Garcia among the cameos for The Beautiful Life, which premieres Sept. 16 and stars Mischa Barton. Other fashion cameos on the CW this fall include Tory Burch and Tyra Banks on Gossip Girl. We can’t wait see what other fashionistas turn up on our TV this fall! — Cynthia Wang