EXCLUSIVE: Jersey Shore's Ronnie to Launch a T-Shirt Line
Peter Yang; Inset: Courtesy Jersey Laundry
For the past two summers, he and his Jersey Shore co-stars have spent their summers working at a T-shirt shop in Seaside Heights, N.J., and now Ronnie Ortiz-Magro is ready to share his expertise with the world, by launching his own line, called Jersey Laundry. “The crowds in Jersey wait in line for hours for shirts that say ‘Team Ronnie,’ or ‘I Heart Vinnie,'” he explains. “We’re going for stuff like that, and running with it.” The line, which he’ll be previewing Friday in Dallas and Saturday in Las Vegas, will feature some of Ortiz-Magro’s sayings and a few images of him as well. Some examples? “‘GTS, gym tan smush’,” he says. “They’re more for the younger fan base. Funny stuff like, ‘Got Smush’? ‘Have You Smushed Today?'” The shirts, which will roll out on their own new website in late February and cost about $20 apiece, will start with three men’s shirts and three women’s, including one that reads, “I [Heart] Single Ronnie.” Still, he won’t confirm whether he’s on the market: “You gotta wait and see for the season how things pan out and see where that goes,” he teases. “Every episode is more and more drama—it’s not gonna get dull!” One thing he’s happy to gush about? Filming season four of his hit show in Italy this spring. “As soon as I heard, I put an order in for a Rosetta Stone,” he says. “I need to know how to order grilled chicken when I get down there—I can’t have pasta everyday!” And expect to see him rocking Jersey Laundry overseas. “We’ve got T-shirt time, and now I’m making the T-shirt!” he laughs. Tell us: Will you buy a T-shirt from Ronnie’s new line? — Lesley Messer
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