People.com Lifestyle Style EXCLUSIVE: Go Behind the Scenes with Jennifer Lopez for Love & Light The singer is launching her newest fragrance on HSN July 2 By Kate Hogan Kate Hogan Instagram Twitter Kate Hogan is Director of Digital Specials and Features at PEOPLE. In her 14 years at the brand, she has covered everything from pets and babies to style and Sexiest Man Alive, interviewing celebrities including Céline Dion, Carrie Underwood, Jennifer Hudson and Chris Evans. Currently, she oversees the creation of photo galleries that complement breaking news and major PEOPLE moments like The Beautiful Issue and 100 Reasons to Love America. She has offered expert celebrity commentary on Good Morning America and Access Hollywood. Before joining PEOPLE in 2008, Kate was an editorial assistant at Morris Visitor Publications. She graduated from the University of Wisconsin-Madison with a Bachelor's degree in journalism and mass communication and resides outside of Chicago with her husband and three kids. People Editorial Guidelines Published on June 29, 2011 01:00 PM Share Tweet Pin Email Courtesy Coty Jennifer Lopez is gearing up for her weekend appearance on HSN — check her out Saturday at midnight, noon and 9 p.m. — but in the meantime, she’s been busy shooting ads for her new fragrance, Love & Light. PEOPLE’s Most Beautiful Woman recently got extra-glamorous for the campaign — and we have a sneak peek! In these behind-the-scenes shots, Lopez flashes her famous gams, posing seductively in a silk wrap dress. But while the photos are all about beauty, Lopez says the fragrance is about channeling what’s inside. “With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit,” she explains in a release. “It’s about how you feel inside, it’s not about your outside world.” Betsy Olum, general manager of beauty and merchandising strategy at HSN, says Lopez’s upcoming appearance will make the scent “simply come alive. It’s a true reflection of who she is,” she shares. “We know our audience is going to love hearing from her on what influenced the creation of this fragrance.” After debuting on HSN, Love & Light will be available at Kohl’s and in department stores in September. The eau de parfum — packaged in a bottle inspired by womanly curves — will retail for $58, with an accompanying shower gel selling for $32. Tell us: Will you watch Lopez on HSN this weekend? Courtesy Coty SHOP STARS’ SIGNATURE SCENTS