January 14, 2014 04:34 PM

Courtesy Jima

We’re usually gushing over Miranda Kerr‘s spot-on street style. But besides her amazing wardrobe, the supermodel has something else we covet: perfect bouncy, shiny, sexy (we could keep going) hair. And now she’s giving it the star treatment as the new global brand ambassador for Clear Scalp & Hair.

Stepping into the mane role most recently held by Heidi Klum, Kerr is equally evangelical about the product as her predecessor. We got an inside peek at her new campaign — and let’s just say, judging by the photos, Duchess Catherine may have some tress competition.

And while her hair may always look perfect now, even Kerr’s had some moments she’d like to forget. “I had a perm once when I was a teenager and had straight bangs,” she tells PEOPLE exclusively. “It wasn’t my greatest look, put it that way.”

You’re not likely to see that look make a comeback, especially since her signature style (the sideswept waves, above) is so widely used for hair inspiration. So how does she keep it healthy? Deep treatment masks. “I use them weekly,” Kerry says. “With my work, my hair is continuously being heat-styled, so this is a great way to keep it resilient and healthy.”

Courtesy Jima

Other beauty essentials the multitasking model (she’s also behind the beauty line KORA Organics) always has  hand: “Tweezers (never without them!), KORA Organics lip balm and energizing citrus mist, RMS concealer and mascara.”

And when it comes to her cool-weather travel wardrobe she always has three pieces in rotation. “I love an oversized masculine coat, Hermès classic leather boots and lots of scarves,” she says.

Courtesy Jima

What do you think of the supermodel’s new campaign? What’s your haircare routine? Share your thoughts below!
–Brittany Talarico

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