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By StyleWatch
Updated March 02, 2010 08:25 PM
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Credit: Bauer-Griffin

When Jessica Simpson first announced the addition of lingerie to her fashion empire, we couldn’t wait to see what sexy treats the blonde bombshell had in store for us. And now, Jessica’s collection of flirty florals and denim lingerie is ready for retail–and she couldn’t be happier: “I am excited to add intimates to the Jessica Simpson Collection! The line is sexy, yet feminine with a playful attitude!” Jessica tells PEOPLE. With the first styles, ranging in price from $12 boy shorts to a $65 floral corset, already available on jessicasimpsoncollection.com, the stylish star wants you to start shopping now! From now until April 1, Jessica is giving PEOPLE.com readers 20% off her new intimates collection by entering “PEOINT” at checkout. Visit jessicasimpsoncollection.com to shop.