Everything You Need to Know About Rihanna's Fenty Skin Launch
Get ready for Rihanna's biggest beauty drop of the year
Makeup lovers around the globe hailed Rihanna when she shook up the beauty industry in 2017 with the launch of her own brand, Fenty Beauty that paved the new wave for inclusivity in cosmetics. Since then, she's continued to disrupt the beauty space with each new product, and now she's finally giving fans what they've been begging for — a skincare line.
Like with the launch of Fenty Beauty, Rihanna's kept most of the details of her newest brand, Fenty Skin, pretty quiet so far. But we rounded up all the details about what's to come from RiRi's hotly anticipated line. Read on for all the latest scoop.
What's the inspiration for the brand?
After testing a ton of skincare products on the market and getting overwhelmed by all of the options, Rihanna decided to consolidate the lineup and provide just the essentials for her customers.
"The inspiration behind Fenty Skin was just creating that foundation. Whether you wear light makeup, heavy makeup, whatever you prefer or are in the mood for, there is always a great foundation underneath that," she said in a YouTube video posted on July 27. "I wanted to focus on a few amount of products that I feel like you need and I wanted to isolate each one of those and perfect them."
Making sure the price point was mid-range was extremely important to Rihanna too as she developed the brand. "I wanted a product that just worked. I wanted the best ingredients and I didn't want it to cost a lot," the star explained. "People deserve great product, great skin and it should not be inaccessible."
What are the products?
When the news of Rihanna's new Fenty Skin line dropped, she didn't officially announce the complete lineup of products that will be available at launch, but based on the star's Instagram brand reveal video, we picked up a few hints.
In the video, Rihanna is first seen squeezing a creamy-looking cleanser into her hands, lathering it up into a foam and massaging it onto her face. After rinsing, she appears to follow it with a toner which she pats into her skin.
The final product Rihanna uses looks like a lightweight moisturizer. She dispenses one pump of the lotion into her palm and rubs it into her skin to finish her routine.
The star finally announced the complete line-up in her latest YouTube video, revealing that the brand's launching with: the Total Cleans'r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.
Rihanna considers washing your face to be the "most important step for good skin," so she promises her 2-in-1 makeup remover-cleanser promises will deliver. The creamy wash lathers up as you rinse (without stripping the skin) and contains antioxidant-rich green tea and fig and oil-controlling Gingko biloba.
Next, RiRi combined the steps of a toner and serum with her Fat Water that boasts a unique thicker-than-water texture making it easy to apply with only your hands. "
“Fat Water does it all – it makes pores and dark spots less visible, brightens, smooths, fights shine – all without stripping skin. It’s everything for everyone," Rihanna said of the toner-serum hybrid, which contains niacinamide, witch hazel water and Barbados cherry.
Finally, Fenty Skin wouldn't be complete without a moisturizer infused with SPF. "A lot of people have their own ideas about SPF and who should use it and who shouldn't but SPF is for everyone," Rihanna said.
To make sure even sunscreen haters will enjoy the formula, the star tapped Kalahari melon to give the lotion a light pink tint so there would be no whitecast (the ingredient is also chock-full of skin-loving antioxidants and vitamins). Even better: the non-greasy feel allows it to lay beautifully under makeup.
How much do the products cost?
Fenty Skin's products range from $25 to $35. You can snag the cleanser for $25, the toner-serum for $28 and the moisturizer for $35 (a refill for the bottle goes for $30).
Are the products fragrance-free?
No, but Rihanna made clear that Fenty Skin never uses "more than 1% of a synthetic fragrance." She added, "If we do, we don't hide it, you will always know about it. We're a clean brand, we're a very honest brand."
She went on to explain that each product gives off a slightly different aroma, but doesn't feel overly "perfume-y" at all. "The fragrance is always warm and clean. We want it to feel comfortable," she said.
Is the brand environmentally-conscious?
Absolutely. "It was important to me that we didn't create any excess packaging so overall we are using less packaging. We are eliminating boxes wherever we could. We are using recyclable materials whenever we can," Rihanna said.
Additionally, the Fenty Skin founder wants to encourage her customers to reuse, so the Hydra Vizor Invisible Moisturizer comes with an inner cartridge that can be disposed once the product is finished. A new inner cartridge can be purchased and easily clicked into the outer packaging.
The moisturizer's formula was also created without Oxybenzone or Octinoxate making it coral-reef friendly, which is a "very big deal" for the star.
Who do the products work best for?
Rihanna designed her skincare with everyone in mind. When one fan tweeted, "if rihanna come out with fenty skincare line for men i'm changing my middle name to Robyn," the star made it clear that Fenty Skin's products work great for men too.
"Whoever told you skincare has a gender, LIED to you! Hi Robyn! #FENTYSKIN," she replied.
In another tweet Rihanna said, "The true sin would be leaving my guys out! Not up in here! 😘 #FENTYSKIN."
And true to her word, the singer shared a campaign photo on Sunday posing with rapper A$AP Rocky with the caption, "that’s right baby...@fentyskin is for my fellas too! No matter who you are, you deserve to have great skin! 👌🏿 More product details soon come."
Even Bruno Mars wants to get in on the Fenty Skin fun. "Yo @rihanna I'd like to submit some of my headshots for your Fenty Skin Campaign," the star tweeted. "I just took some new ones that I'm really proud of. 🤞"
How long has Fenty Skin been in the works?
According to RiRi, branching into the skincare category was always her ultimate goal. But before she made the official debut, she took her time making sure everything was perfect.
“I’ve always seen the Fenty brand as more than just makeup, and I knew I wanted to make skin care from the very beginning,” Rihanna told Harper's Bazaar for the September 2020 cover story. “It was just about getting it right. You have to live with the formulas for awhile and test them in different ways. It’s very different from makeup in that sense. It takes a long time.”
When does the brand launch?
July 31 exclusively at FentySkin.com. However, Rihanna gave her diehard fans a way to score the skincare a little bit early if they just can't wait.
"Y’all ain’t hear it from me 🤫 but you can shop it early if ya drop me your email through the link in my bio...," she wrote on Instagram.
By signing up with either an email or phone number on FentySkin.com, customers can get an early access notification on July 29 to shop the collection before the rest of the public.