The actress will front the brand's New Direction skincare campaign

By Brittany Talarico
April 24, 2015 04:28 PM

Eva Mendes is having a very busy year. Her New York & Company collection is thriving. She’s been named Creative Director of Circa Beauty and now she’s joining Estée Lauder as the face of the cosmetic giant’s New Dimension skincare collection.

Courtesy Estée Lauder

“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” Mendes said in a statement. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for — the power we have as women to take control and transform our own beauty.”

Mendes’s new ads for the brand (TV and print!) will debut in Fall 2015. “As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty,” Estée Lauder’s Global Brand President, Jane Hertzmark Hudis, added. “Eva’s warmth and approachability will help us share this incredible story with women around the world.”

RELATED PHOTOS: Top Eco-Friendly Beauty Buys from A-List Makeup Pros

The 41-year-old mom and girlfriend of Ryan Gosling recently told PEOPLE that her hectic schedule doesn’t allow too much time for primping.

“I think that I’ve always been the girl who wants to get ready in 10 minutes,” she shared. “And unless I’m going to an event, that’s realistic for me. I know what fits. I know what I like. And even down to my makeup I have 5 [products] that I go to that I wear. And when in doubt I put my hair in a head scarf or some kind of head wrap and I’m out the door. It’s not always great — it’s not something that I’m proud of, I just wish I could take my time more. I’m just kind of very rushed. But I’ve been like this before I was an actress, I just wish I could be a little bit more easy and kind of calm.”

What do you think of Mendes’s latest gig? Sound off below

RELATED VIDEO: Eva’s Blushing Beauty

–Brittany Talarico