April 28, 2010 09:00 PM

Tony DiMaio/Abaca

What happens when you love perfume but are hopelessly allergic? If you’re Eva Longoria Parker, who had her heart set on developing a signature scent, you take matters into your own hands. “If someone were wearing perfume next to me, I would sneeze and sneeze and sneeze,” said the Desperate Housewives star at yesterday’s launch party for Eva by Eva Longoria Parker at her restaurant Beso in Hollywood. “I’ve been allergic my entire life.” Longoria Parker–who wore a shimmery beaded Rafael Cennamo dress–didn’t let that stop her. “I always admired people who wore perfume–I was like, ‘Gosh, I wish I could wear one. My agent said, ‘Why don’t you make one?'” The resulting scent–a warm, citrusy “day fragrance,” according to the star–is consequently the anti-perfume perfume. “I wanted something clean and fresh. Something that smelled like you just got out of the shower. And that’s how I came up with the scent,” said the actress, who toasted the launch with a glass of champagne, surrounded by co-stars Teri Hatcher, Felicity Huffman and Brenda Strong and famous friends like Heidi Klum. Unfortunately, her husband, NBA player Tony Parker, had to miss the soiree because of a game, but congratulated his wife via a sweet big-screen message during the toasts. So did her hubby ever mind her previously perfume-free existence? “No. And it’s funny because he’s French,” quipped the actress. “You would think that he cared.” Tell us: Will you be buying Eva Longoria Parker’s new signature scent?— reporting by Pearl Barraclough

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