Celebrity fashion lines are having a major moment right now. Reese Witherspoon wears her Draper James apparel everywhere, Blake Lively collaborates with designers for her lifestyle site Preserve and the highly-anticipated Seven7 line from Melissa McCarthy is debuting this fall. And now there is another star designer on the horizon: Eva Longoria, who is launching a new apparel line Fall 2016.
Longoria’s yet-to-be-named collection is set to launch with a focus on apparel (dresses, work wear and casual sportswear) and later expand to include footwear, handbags and accessories.
“I have wanted to design my own collection for a long time and it is a real privilege to partner with Sunrise Brands who brings their expert experience in the apparel world,” the actress says in the press release. “I am excited to design a collection that will offer women versatility while evoking confidence, comfort, and a sense of glamor.” [Editor’s Note: Sunrise Brands is also the manufacturer behind McCarthy’s Seven7 line.]
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And Longoria’s involvement with her line will be totally hands on — she’s actually an accomplished seamstress (and could probably teach other hands-on designers, a.k.a. Witherspoon and Lively a thing or two).
“I have an industrial sewing machine in my house, and I’m so excited when they develop a new pedal. ‘Ooh, now I can do a chain stitch,’ ” she tells
, “People think I’m crazy.”
She explains that she started sewing at a young age with throw pillows and duvets before graduating to more advanced pieces like Halloween costumes and dresses for herself and friends. “It’s one of the things people don’t know about me. I sew.”
She adds that now is the perfect time to expand her passion into another business venture (she also works with JCPenney on a bedding line and has two fragrances, Eva by Eva Longoria and EVAmour), saying that “Before, I was just too busy.”
Pricing and retailers are still TBD, and a website is in the works.
“I always say you don’t need to spend a lot of money to look great,” Longoria tells
, so we’re anticipating a budget-friendly collection from the star.
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Are you excited to see Longoria’s new collection? Do you usually shop celebrity clothing lines? Share your thoughts in the comments below!
— Colleen Kratofil