With over 8 million subscribers on YouTube, MyLifeAsEva's inaugural fashion line is about to become a hit
For the past four years, fans have closely followed along with Gutowski’s addicting fashion, beauty and lifestyle videos. Her content spans from how to survive your first high school relationship, her morning beauty routine, travel vlogs and plenty more.
But now, Gutowski’s job description goes far beyond “YouTuber.” In February, the star published her first book, My Life as Eva: The Struggle is Real, an autobiography about the ups and downs of her first 21 years of life. She got into acting when she starred in the lightly scripted YouTube series, How to Survive High School, and now has an even bigger accomplishment under her belt: clothing designer.
Gutowski just announced the launch of her seasonal clothing collection — called It’s All Wild — that’s inspired by the influencer’s favorite travel destinations around the world.
The inaugural collection features a mix of timeless, minimalistic essentials that can be incorporated into anyone’s wardrobe: a classic tee, Bardot shorts, a neck scarf and more!
“Whether you’re at the beach, walking the city streets or cuddled up at home, the Adventure Is Here collection has everything you need to look fabulous while doing it,” reads the website’s description of it.
“This is a project I’ve been so motivated to launch for years,” Gutowski said. “Travel and timelessness mean everything to me, and making clothes that resonate with the modern it-girl is what I knew I needed to do.”
Going forward, Gutowski plans to continue adding more stylish collections, which will be named after the destination the styles were inspired by. Her first capsule is available for pre-order on ItsAllWild.com right now, and the pieces expected to ship out by August 15.
Are you excited to shop MyLifeAsEva’s clothing line? Share your favorite piece in the comments below!