'Chief Design Enthusiast' Ellen DeGeneres Teams Up with Walmart for a New Women's Line
"EV1 promotes kindness and love and diversity," says the talk show host
The talk show host, 60, is teaming up with Walmart for a new women’s line named EV1 that will debut next month.
The collection will feature nearly 60 items and include an assortment of denim, tees, accessories and more, according to a press release.
“I’m the Chief Design Enthusiast and Comfy Content Reviewer of EV1, which is a title I gave myself,” DeGeneres jokingly tells PEOPLE in an exclusive statement.
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The line is designed to be “effortlessly stylish” and is inspired by DeGeneres’ “own confidence and optimism,” according to the release.
“The biggest inspiration was actually inclusiveness,” adds DeGeneres. “EV1 promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.”
The T-shirts will feature inspirational messages and showcase DeGeneres’ personality with “elevated denim” and “fantastic sneakers.”
All items will be available for $30 or less on Walmart.com with a select assortment in stores beginning Sept. 10.