Lifestyle Style Drew Barrymore Talks Flower Eyewear, Expanding Her Business and Her Love for Vintage Clothes The actress opens up about her growing business and more By Brittany Talarico Brittany Talarico Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. This includes running lead on the Met Gala, which is among PEOPLE.com's top-trafficked red carpet events every year, interviewing the industry's top influencers (including all the Kardashian-Jenners), and breaking A-list celeb news (a New Jersey shore native, it is no surprise that her favorite interview ever was with Bruce Springsteen). Brittany is a style contributor to People Every Day Podcast and has represented the brand on national TV programs including Good Morning America and The CW's two TV specials on the British Royals. She joined PEOPLE from Cosmopolitan in 2013, where she was an Associate Editor. People Editorial Guidelines Published on August 3, 2015 02:00 PM Share Tweet Pin Email Trending Videos Drew Barrymore has been a Hollywood A-lister since childhood, and now she’s a tastemaker in the cosmetics world thanks to her Flower Beauty brand. And Flower, known for its affordable makeup and fragrances, has just expanded into the fashion arena with a new line of eyewear. Jason LaVeris/FilmMagic “Our eyewear is an exceptional venture, and I’m so excited that we were able to apply the Flower promise of the highest quality, same materials that the luxury brands are made with in a totally different price point,” Barrymore told PEOPLE at the launch of Flower’s eyewear line (available at Walmart) and fourth fragrance, Sparkling Garden, at Palihouse in West Hollywood. Barrymore is involved in every aspect of creating Flower Eyewear (which includes both optical and sunglasses) and was meticulous when it came to designing the collection. “I really thought about, honestly, the artistry and the coloring of makeup and the flattering aspects and the shapes to a woman’s face and doing a lot of gradients of color and ombré-ing (if you will) and translucence,” she said. “Because glasses are something you wear every day.” RELATED PHOTOS: These 8 Celebri-Tees Have a Message For You! Though she was focused on creating Flower Eyewear, she is still as determined as ever to continue to introduce innovative cosmetics with Flower’s beauty line. “We challenge ourselves to do like, 30 to 50, new products a year,” she shared. The reason she may be so eager to continue to produce new products is likely from a piece of advice she was given by her father in-law, Arie Kopelman, former CEO of Chanel. “As my father in-law said, the beauty industry is a ‘What have you done for me lately’ business — and it is.” So that’s why nothing makes Barrymore happier than when women approach her to tell her how much they love Flower. “I’m always I think the most delighted when you think maybe it’s going to be about a film or a something and they’re like ‘I love Flower!'” she says. “You’re like, Okay, great! This is the best!” “I think that’s how life evolves,” she says. “It’s, whatever you’re the most focused on at the time is the most important to you, because it’s the most personal and it’s what’s taking up all of your energy and attention.” With her own makeup, fragrance and eyewear lines, what is the must-have item that Drew needs in her closet that she isn’t making for herself quite yet? “I love my vintage T-shirts,” she says. “I work out in them. You throw a pair of pajama bottoms or some tight pants for working out. Everything goes well with a vintage T-shirt.” RELATED VIDEO: Drew’s Changing Looks! –Abby Stern