Minkoff, who founded her eponymous fashion label in 2005, shares the cover reveal of her upcoming book with PEOPLE

By Diane Herbst and Liz McNeil
February 05, 2021 11:25 AM
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Growing up in California and Florida, Rebecca Minkoff always dreamed of coming to New York City to design clothes. Now, 22 years after her arrival to the Big Apple, the founder of her eponymous fashion brand is sharing the secrets behind her success in a new book set to be released in June, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

"I wrote this book because on my journey. I've come to the end of the road many times and was not sure what path to take," says Minkoff, 40. "I want to give others insight into how to make their own path and create a successful future."

Minkoff started forging her own path early on. After seeing a dress she loved for her bat mitzvah in a store window, Minkoff's mother bought her the fabric to make it herself. "My mom always taught me how to figure things out on my own," she says.

Rebecca Minkoff
| Credit: Chelsea Lauren/Getty

By the time she was 18, Minkoff had moved to New York City for an internship with designer Craig Taylor, and found herself sleeping on a friend's dorm room sofa at Fordham University before moving into her cousin's home, where she slept on a playroom floor. Two years later in 2001, Minkoff got her big break. 

She designed a t-shirt that mixed her favorite tourist-destination, the Carribean, and her favorite city, New York. The result was Minkoff's version of the famous "I Love New York" tee that shot the fledgling designer to fame after Jenna Elfman wore it on The Tonight Show with Jay Leno. 

Credit: Kevin Winter/Getty Images

Now known for her luxury handbags, accessories, footwear and apparel, Minkoff's brand took off in 2005 with the design of her first handbag, dubbed the Morning After Bag or M.A.B.  Working alongside brother Uri Minkoff, named CEO, Rebecca introduced her first ready-to-wear collection in 2009 and later created a line of Rebecca Minkoff Watches. The siblings built a brand that that includes two domestic retail stores, eight international locations, and distribution of her products in over 900 stores across the world. 

Rebecca Minkoff
| Credit: Noam Galai/WireImage

In addition, Minkoff launched the Female Founder Collective in 2018, a network of women-owned and led companies dedicated to enabling and empowering female-owned businesses. 

Minkoff,  married to actor and director Gavin Bellour, lives in Brooklyn with their three kids. She hopes Fearless will help others learn to take on challenges, overcome fear as a female entrepreneur, and find a way to pursue their dreams.