Demi Lovato's Blonde Hair: 'I Don't Really Care If People Like It Or Not'
The star dyes her hair for herself and herself only
If Demi Lovato still had to do reports on how she spent her summer vacation, we can bet she’d sum it up in one sentence: “I just kept getting blonder and blonder.”
From the honey hue she debuted in May, the singer has kept lightening up to the almost platinum shade she’s sporting today — and she’s been loving every step of the way.
And so have her fans. “The overall reaction is … people like it!” Lovato told PEOPLE, before adding, “I don’t really care if people like it or not. I like being blonde and it’s fun for the summertime.”
She admits that the decision to dye was spontaneous — and her next one will be too. “I never know what I’m going to do next,” she said. “Maybe like a honey brown or a dirty blonde or something, so it’s not too blonde.”
How does her hair handle all that back-and-forth? “What I do is just take care of it a lot,” she shared. “I do olive oil treatments, which are really easy. Also, because of my [Hispanic ethnicity], my hair is really strong naturally.”
Tell us: How often do you dye your hair? How do you keep it healthy?
–Alex Apatoff, with reporting by Dahvi Shira