Lovato was just signed to the Wilhelmina Models roster, which also represents fellow celebs-turned-models including RJ Mitte, Ellar Coltrane and Ruby Rose (not to mention BFF Nick Jonas). And though she’s had plenty of experience posing for brands including Skechers, her skincare line and nail art products, but, Wilhelmina says in a press release announcing the new hire, the modeling agency “will aim to continue raising Demi’s already sophisticated profile by securing modeling and endorsement deals in the fashion and beauty arenas, as well as seeking out editorial opportunities.”
Says Lovato, 23, in the same release, “I’m thrilled to sign my first major modeling contract with Wilhelmina. I’m very excited to see where our work together will go creatively as I enter the next phase of my career and continue to develop as an artist.”
She’s already got a jump-start on gigs: Who could forget her spur-of-the-moment, empowering nude shoot for Vanity Fair? At the time, she said, “I want to show the side of me that’s real, that’s liberated, that’s free. What if we do a photo shoot where it’s totally raw? Super-sexy, but no makeup, no fancy lighting, no retouching, and no clothing. Let’s do it here, let’s do it now.”
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What should she model for first?
— Alex Apatoff