November 26, 2014 02:00 PM

Demi Lovato is in the middle of building a style empire à la Lauren Conrad (see: Her skincare line, nail art kit and a line of colorful hair extensions) and that includes her role as the face of Skechers. We got a look at her holiday campaign for the brand and the star answered a few of our questions exclusively. Read on for the scoop!

Courtesy Skechers


The star, who signed as the face of the sneaker line in July, tell us she still remembers her first-ever pair: “Light-up Skechers! They were awesome!” These days, though, she’s opting for more sophisticated sneaks and styling them as part of a whole ensemble.

“Sneakers have become a fashion statement you see everywhere, from being on tour and performing to the gym, you can literally wear them with anything in your closet,” she says, adding that she loves the bright colors in her sneaker wardrobe. “I wear mine with almost everything because I love to be comfortable.”

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That goes double for her time in the gym, which she says has been a priority for her during her tour. “Every performance on stage for my world tour is a workout, so I’ve been doing a lot of cardio to keep my stamina up and put on a great show for my fans,” she says. “I think it’s extremely important to take care of yourself and live a healthy lifestyle, because it affects your mental well-being as well.”

And though she’s getting comfortable in front of the camera as a model, she says she’s still learning the ropes and drawing from her experience as an actor and signer. “It’s all about being confident and letting that radiate,” she says. “It’s fun to experiment with edgy looks or play a character that is completely different from myself — which is why I love acting because it allows you to step outside yourself for a moment. If I had to choose one, singing is definitely my true passion. There is no better feeling than performing for a live audience and feeling the energy I feel when I’m able to connect with my fans.”

Check out even more from the star in the behind-the-scenes clip below, and tell us: Loving the new look? Like her picks for the line?

–Alex Apatoff

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