July 10, 2009 08:30 PM

Charley Gallay/WireImage

Last night in Hollywood, Demi Moore, Ashton Kutcher, Melissa Joan Hart, Julie Bowen and more helped Soleil Moon Frye launch her eco-friendly baby-clothing line Private Label at an event sponsored by Weleda. The line includes shirts, pants, blankets, and onesies in solid, bold colors –- think American Apparel-esque basics for babies –- and according to co-founder Paige Tolmach was inspired by the colors of a candy store. Soleil Moon Frye looked no further than to her daughters, Poet and Jagger, to model the line during the party. Between keeping an eye on her daughters and entertaining her celebrity friends, Soleil stole a few minutes to give pal Demi Moore a tour of the store. Read more from Soleil on our Celebrity Baby Blog by clicking here.

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