By Alex Apatoff
Updated April 18, 2011 01:00 PM

PRIM New York says that their initial line was inspired by the juxtaposition of “urban street art with the elegance of a timeless movie star” — and it shows in their clothes. With classic shapes (sundress! Swing coat! Pencil skirt!) amped up by wild patterns and bright colors, PRIM New York brings a distinctly citified sensibility to pretty-girl looks. A graffitied motorcycle jacket almost looks like lace; a sharp skirt comes in eye-popping pink and purple; a girly short-sleeved dress packs a punch in a neon paint-drip pattern. Shop items like this draped dress, $183 with discount, by clicking here.