The athlete is expanding his beauty empire

By Jillian Ruffo
Updated May 09, 2016 05:27 PM
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The Beckham family knows beauty. And we don’t just mean because they’re all absurdly gorgeous — they’re becoming product pros as well. Just after Victoria Beckham announced her partnership with Estée Lauder, David Beckham revealed that he’s creating much more than just fragrances these days; he’ll be expanding his empire with his own skincare line, slated to launch in 2017.


Axelle/Bauer-Griffin/FilmMagic

According to WWD, Beckham is teaming up with L’Oréal-owned French brand, Biotherm Homme, and will first appear as the face of the brand’s Aquapower Gel moisturizer. But he’s not just providing his good looks and charm: Soon after stepping into his role as the product’s ambassador, he’ll be launching a full grooming and skincare range with the brand, which he’s helping to create, making this his first real foray into the skincare world.

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Taking care of his skin has always been a priority for People’s 2015 Sexiest Man Alive, who says of the partnership, “I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together.”

And in a video released by the brand, he shares that cleansing and moisturizing his “pretty tough” yet “slightly sensitive” skin are musts in his seven minute grooming routine.

What are your thoughts on the partnership? Tell us below!

— Jillian Ruffo