Britain demands that the print ad be pulled for appearing to "sexualize a child"
Courtesy Marc Jacobs
Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.
The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.
The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”
The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.
Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:
“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?