See her drastic new do

By Sarah Kinonen
September 28, 2016 12:40 PM
J. Kempin/Getty Images; Matthew Eisman/Getty Images

Coco Rocha has officially joined the Hollywood blonde brigade! The supermodel chopped and dyed her long brunette strands into a blunt platinum bob, and she’s almost unrecognizable.

Rocha, 28, revealed her brand-new, chin-skimming bleach blonde chop in a city-centric ad campaign for her latest project with the Balmain Hair Couture product line.

“I’m beyond thrilled to announce my first #Balmain Hair Couture campaign with a bold reinvented look by @Balmain‘s Hair Creative Director @nabilharlow,” she wrote on Instagram.

Balmain Hair Couture creative director Nabil Harlow  took Rocha from a rich chocolate brunette to a show-stopping blonde within hours.

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And while the drastic new do is a stark contrast from her long, brown tresses, the supermodel says the blonde transformation has been a long time in the making.

“I have wanted to go blonde forever,” Rocha told Harper’s Bazaar about her dramatic tress transformation. “It is the one hair color I haven’t had the chance to do.”

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And she’s right. Over the course of her career, the supermodel has experimented with an onslaught of shades, including hues like red, black and even “dusty blonde,” but has yet to go full-on platinum. That is, until now.

“Weirdly enough in my 14 years of modeling, I’ve only worn a blonde wig three times,” she said in the same interview. “I have no idea why I’ve never been given the option to really try blonde as a model. But here I am doing it on my own.”

What do you think of Coco’s blonde bob? Share below!