Versace Takes Over CMAs 2018 Red Carpet: 'The Fashion World Is Embracing Country' Says Stylist
The Italian label took over Nashville by dressing Kacey Musgraves, Florida Georgia Line's Tyler Hubbard and Brian Kelley — as well as their wives and one 10-month old daughter
Versace’s going country!
The Italian fashion label made its mark on Nashville last night by dressing some of the standout style stars at the 2018 CMA Awards.
“Kacey + custom Versace = YEESACE,” wrote Musgrave’s stylist Erica Cloud of the artist’s high-fashion looks.
Musgraves started on the red carpet in a custom suit with flared-trousers paired with a bolero top, then took off the jacket to reveal a crystal-beaded chiffon bodysuit. Versace’s signature Medusa logo was incorporated into the look through the bolo tie.
“This look was a true collaboration between country and high fashion,” Cloud told PEOPLE after the looks hit the red carpet. “It’s a power suit that is reminiscent of traditional country flair. The Swarovski crystal fringe on the shoulders, pockets and sleeve were a nod to the Nudie suit, while the sheer quality of the bodysuit with only the pockets covering her kept it modern.”
“Ten years ago today I moved to Nashville,” the singer, 30, said on stage while accepting her win. As for the album, “We poured everything we have into this — most of all, love.”
Musgraves then changed into a monochromatic orange look, featuring Versace’s “infinity leggings,” for the after-parties.
“The full orange look for the after party and press line is from the Versace Tribute collection that had all the ’90s supermodels walk in it,” said Cloud. “It’s a very special collection and we wanted to continue the suit aesthetic but it’s also a nod to Golden Hour. Kacey and I both love a monochromatic moment and felt this was the perfect representation of all elements involved.”
Versace didn’t forget about the leading men of country.
The brand decked out the Florida Georgia Line’s Brian Kelley and Tyler Hubbard — and their entire family — in head-to-toe Versace looks.
The duo scored three nominations for their crossover hit with Bebe Rexha, “Meant to Be.”
Kelley, 33, wore a black Versace crushed velvet tuxedo jacket and topped it off with a Stetson hat, while his wife, Brittney, matched in a black wearing a scalloped-neck thigh-high slit gown.
Meanwhile, Hubbard, 31, picked a look that included a black jacket with metal chain detail, coordinating with his wife’s Hayley’s asymmetric chainmail style by the label. Versace also dressed the couple’s 10-month-old daughter, Olivia Rose, in an adorably mini Versace dress.
The duo’s stylist, Krista Roser, told PEOPLE this moment was a long time coming.
“As a team we have always been big fans of Versace and have been waiting for the right moment to collaborate,” Roser tells PEOPLE.
“As men who have been fashion-conscious they were really excited to collaborate with the brand as were Hayley and Brittney,” Roser continues. “The CMAs are the biggest night in country music and that combined with Florida Georgia Line performing their record-breaking hit ‘Meant to Be’ we knew last night was the perfect time.” (The pair also wore Versace for their performance.)
It only took Roser one fitting per family to pull off the looks — and her favorite moment “hands down, Olivia making her red carpet debut!”
The Hubbards welcomed Olivia in Nashville, Tennessee, on Dec. 20, the musician’s rep confirmed to PEOPLE exclusively, sharing that she weighed 7 lbs., 13 oz., and measured 19¼ inches long.
“You have to start them young!” Roser joked of the designer baby look.
“But overall the cohesiveness of their looks, each one plays off each other. Both Tyler and Brian’s looks complemented their wives and all five outfits created one big fashion moment on the carpet.”
Seeing so much Versace at the CMAs was also a culturally significant moment, says Roser.
“Versace hasn’t dressed any country artists at CMAs before tonight,” says Roser. “This is really showing how the fashion world is embracing the country music format and artists that fit their style.”
Cloud, who dressed Musgraves, agrees. “Versace has been embracing country in its runway shows for the past few seasons in such a sexy, classic way that I think it’s created a new sector of country fashion,” said Cloud. “I think the significance of the look shows the strength and versatility of both Kacey and Donatella. They are both incredibly talented and powerful artists that break barriers and genres.”