July 25, 2011 05:30 PM

Courtesy Clarins

Clarins may be loved by stars like Gwyneth Paltrow and Julianne Moore, but it has something a little bit more philanthropic on its mind these days. The French beauty brand is teaming up with Lauren Bush, co-founder of FEED Projects, to join the fight against worldwide hunger. Together, the companies created the “FEED 15” pouch ($30), a product-packed bag available at Nordstrom and nordstrom.com, which will help provide schoolchildren with nutritious meals through the United Nations World Food Programme. The goal is to feed 1 million underprivileged children in two years — a goal that Bush is confident they will exceed, considering the sale of each pouch will provide 15 meals. “It’s so exciting for us to have a committed partner for a long-term goal and someone whose core values are so in line with what we’re doing, too,” Bush tells PEOPLE. “I am very proud and very happy to participate with her,” adds Clarins Chairman Christian Courtin-Clarins. The Clarins FEED 15 Pouch contains three of the beauty brand’s most iconic products: Hand and Nail Treatment Cream, Moisture-Rich Body Lotion and Instant Light Natural Lip Perfector. “We are in more than 28 countries today,” Courtin-Clarins says. “[Our concept] is easy to understand, easy to implement, and very clever and efficient.” Check out the exclusive video above to learn more about the FEED partnership with Clarins, and visit nordstrom.com to buy your own FEED 15 pouch today. —Caroline Slutsky, with reporting by Melissa Liebling-Goldberg

[brightcoveplayer 1071237501001]


You May Like