Evan Rachel Wood and Chris Evans star in the film noir-inspired commercial for Gucci’s latest fragrances, Gucci Guilty Black. Check out the mini-movie above [YouTube]

–Rumor has it that Harry Styles’s birthday suit (a heart-print Burberry shirt) is his mom’s. Keep in mind he celebrated his big day at a strip club [MTV Style]

–Go behind the scenes of XOXO’s sexy spring/summer 13 campaign shoot featuring model Erin Heatherton [Vimeo]

–JCPenney is teaming up with Dress for Success, which promotes the independence of disadvantaged women, for the month of February. Just round your purchase up to the nearest dollar to help! [JCP]

–Reality TV star Lauren Bedford Russell, who was diagnosed with Multiple Sclerosis, is bringing awareness to the disease by designing an orange “Positivity” bracelet to raise money for the cause [Lyon Fine Jewelry]