November 15, 2011 05:00 PM

Courtesy Macy’s

Cheryl Burke is finding her footing in a new realm; the
Dancing with the Stars
pro was just selected as the face of Ideology, a new brand of activewear bowing at Macy’s this spring. The line offers mix-and-match tanks, yoga pants, sports bras and more in bright colors like hot pink, lime green and magenta for “the woman who wants to sweat, stretch or just relax,” according to a release.

“The clothes are very me. They’re just like what I normally wear for rehearsals or to workout in, and the sports bras are quite possibly the best I’ve ever encountered,” Burke, who finished in second place with partner Rob Kardashian on Monday’s DWTS, tells WWD. “I’ve been a lifelong shopper at Macy’s, and when they approached me to come on board to be a spokesperson for Ideology, I jumped at the chance.”

According to Macy’s senior vice president of marketing, Nancy Slavin, Burke was chosen for her overall appeal. “She is known for her talent and athleticism, but she’s also very curvy and relatable to our customer,” she tells WWD. “I think our Ideology customer will respond to her energy and down-to-earth sensibility as much as to her very impressive achievements,” including her two DWTS wins.

Ideology is the first activewear brand to be exclusive to Macy’s; prices will range from $8 to $58.


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