The actress is the new face of the brand's luxe watch collection

Courtesy Dior

Since first signing on to represent Dior’s J’adore fragrance seven years ago, Charlize Theron has come to consider the legendary fashion house “like family.” So when the brand asked her to serve as the face of the Dior VIII watch collection, the Oscar winner didn’t hesitate. “To work with them again was a no-brainer and when I saw the product I was like ‘That is a good looking watch! I will gladly represent that watch!'” the actress told PEOPLE at the timepiece’s New York launch Wednesday. However, Theron she admits that she’s only recently reintroduced the accessory to her wardrobe rotation. “I didn’t even wear a watch for like 10 years and only two years ago did I start wearing [one] again,” she said. “I really missed it as a piece of jewelry.” While the stunning new timepiece collection may have been the purpose of the evening’s celebrations, the main event was highlighting the work of Theron’s Africa Outreach Project, a charitable organization that works to help impoverished children and communities — especially those dealing with HIV/AIDS — in her native country of South Africa. “Since the birth of this project in 2007, [Dior] has been incredibly supportive,” said Theron. “So having this night to me tonight really means a lot.” —Shruti Dhalwala