How stars like Anne Hathaway and Jessica Alba are giving back this holiday season with FEED

By catherinekast
Updated November 28, 2014 08:00 PM

Lauren Bush Lauren’s FEED organization has come up with several creative, shoppable collaborations to get the word out about ending world hunger. (Remember when she made a bike for Target? And “kookies” with Karlie Kloss?) And with her unique giving method — which donates a specific amount of money (clearly designated on the items) from each product sold, she’s earned a lot of celeb fans. They’ve taken their support for Lauren’s cause to the next level and posed decked out in FEED-wear for her holiday campaign.

Credit: Courtesy FEED

Courtesy FEED

Jessica Alba has her own collection of health conscious products with The Honest Company, and says, “I’ve been supporting FEED for a while … their work to end hunger, fight malnutrition and create more opportunity for children to thrive is close to my heart.” Alba herself claims the bags are her go-to: “They make bags that not only look great, but also fit everything you could possibly need as a mom.” She’s pictured with her Honest co-founder, Christopher Gavigan, and Humberto Leon of Opening Ceremony and Kenzo. In total, the FEED looks they’re rocking (the bags, bracelets, tee and our favorite “Friendship” pouch) will provide 350 meals.

Courtesy FEED

Anne Hathaway and her husband, jewelry designer and artist Adam Shulman consider the seemingly small decision to buy a FEED accessory a big deal. “Sometimes the problems in the world feel so overwhelming it can be difficult to remember that the little choices we make every day can add up to have great impact,” she says. “FEED is a simple idea that has unlimited potential for doing good.” You can shop their whole look, which provides 820 meals and micronutrient servings.

That Alpaca scarf that Hathaway is wearing is the same as the one you see in John Legend’s bag, and it provides three children in Guatemala with essential micronutrient powder for a full year. For Legend and his wife Chrissy Teigen (who are wearing 1,120 meals worth of items!), the ease of giving back with FEED is part of why they’re such huge fans. FEED is “brilliant and powerful because they’re making it convenient for everyone to get involved in making a meaningful difference in the lives of those who are less fortunate.”

Will you be shopping for gifts that give back this year?

–Catherine Kast