Cher Stars in UGG's New Ad Campaign – Plus More Models Over 50!

The same day the superstar singer scored a campaign with M.A.C. Cosmetics, she also starred in the latest Spring/Summer 2022 ad for UGG's "FEEL ___" series.

"How you 'Feel' is the most authentic part of you as a human being," Cher said in a release, while modeling the brand's iconic Classic Mini boot. "I chose to be an artist. But the hard part is succeeding and failing in front of the entire world."

With a career that's spanned decades, she knows the secret to life in the limelight is staying true to herself. "I've spent a lifetime of people either hating me or loving me; and I mean, you want to be loved, but finally it's like 'f—k it.'"

The godmother of punk lends her iconic voice and writing skills to a very rare brand partnership with the suitcase company, Rimowa. She stars in the campaign alongside Rihanna, LeBron James and Roger Federer, which she narrates with her new poem, "Never Still."

Her words celebrate "an ode to movement," and encourages people "to reclaim motion," as the world returns to traveling again after the coronavirus pause.

"A good job, a good suitcase, that I have used since 1996," she wrote on Instagram. "I am happy with my @rimowa suitcase, happy to prudently travel again."

The beloved fuzzy boot brand tapped the supermodel for its new Spring/Summer 2021 campaign, entitled "FEEL ____," modeling the Classic Mini II style. The ongoing series features icons who tell inspiring stories about their lives, work and what fuels their creativity.

"If you can change someone's life, you will be an icon to them," Iman said in the campaign. "Regardless of whether you've changed how they think, or you change how they think about others."

Also starring in UGG's Spring 2021 campaign? Former Vogue creative director André Leon Talley, wearing the Tasman slipper.

"UGG is comfort food for my feet," Talley said, describing the shoe as, "smart," "cozy" and "power-packed with style."

The rocker worked with one of his go-to brands, Saint Laurent, and modeled the latest Fall/Winter 2020 looks in its new campaign. 

The activist brought her star power to Gucci's newest "Off the Grid" campaign, modeling a chic suit and top-handle bag. The items are all part of the brand's latest eco-friendly initiative, which is mindful of its environmental impact and uses recycled, organic, bio-based and sustainably sourced materials, including ECONYL, a regenerated nylon. 

"I am proud to be a part of the #GucciOffTheGrid campaign and applaud @Gucci for their new sustainable collection," the actress wrote on Instagram. 

After being named the new face of Coach in November, the star's first official campaign for the Spring/Summer 2020 collection was released in January, and shot in her hometown of New York City.

"I was so excited when I found out what the concept and looks were," the superstar told PEOPLE about the photo shoot. "It was a special moment for such an iconic brand."

In the first campaign of many, the Hustlers star models the brand's iconic crossbodies and her favorite Barbra Streisand sweatshirt. And just hours after her epic Super Bowl Halftime performance, the brand dropped her second campaign for its new CitySole sneakers.

Givenchy revisited its "couple" campaign theme in its Spring-Summer 2020 ads by tapping two icons: actress Charlotte Rampling and designer Marc Jacobs. To show off the red floral motifs from the spring collection, each wear their signatures, Rampling in masculine tailoring and Jacobs in more feminine pieces, as they each look cool and confident in every portrait-style shot.

In his long and storied career in Hollywood it's hard to believe Will Smith hasn't starred in dozens of fashion campaign in his nearly three-decades in front of the camera. But at 50 years old, he finally nabbed his first fashion gig by teaming up with Moncler for the brand's newest campaign: "Genius Is Born Crazy."

And he's a natural fit to help elevate the brand's imaginative innovation. "Will Smith serves as a natural face for the Moncler campaign. As an actor, producer and musician, two-time Academy Award nominee and Grammy winner, Will brings an outsized imagination and dedication to creativity," the press release states.

The fashion icon and businesswoman just landed her first-ever modeling contract at age 97, signing with IMG, which will represent her for modeling, appearances and endorsements! Apfel has become known for her avant-garde style, which has landed her collections with HSN, collaborations with Le Bon Marché and Berdorf Goodman and several ad campaigns with Kate Spade, MAC Cosmetics, Alexis Bittar to name a few. "I'm very excited," Apfel told WWD of her new representation. "I never had a proper agent."

Gucci depicted the "lifestyles of the rich and famous" for its latest "Sylvie" handbag campaign, and tapped none other than Hollywood legend and Oscar winner Faye Dunaway for the job. She was photographed shopping, playing tennis, being chauffeured around and totally nailing that life of "luxurious leisure."

Former model, actress and Hitchcock muse (and Dakota Johnson's grandmother!) Tippi Hendren can now add jewelry model to her résumé. She stars as a bauble-wearing fortune teller in Gucci's new jewelry and timepieces campaign.

Jane posed for Playboy in a silky nightie and said that she felt "sexier now than I ever did when I was young."

The model says her career took off after she let her hair go gray - and that's definitely apparent with her new gig as a face of CoverGirl.

Sies Marjan tapped famous families and couples to front its Fall 2017 campaign, including legandary actress and model Isabella Rossellini who posed alongisde her photographer and model son, Roberto.

Once a supermodel, always a supermodel. While '60s legend Veruschka has taken a break from her high profile career as of late, her return for Acne Studio's Resort 2017 campaign has us wondering why we ever let her leave.

The legendary actress lends her considerable talents (and incredible posture) to Gucci's Cruise 2017 advertising campaign, wearing a sweater that pays tribute to her home country.

For his fall/winter advertising campaign, Marc Jacobs continued his trend of tapping muses who inspired him in different ways. Susan got credit for helping the designer get in touch with his creative side thanks to her role in Rocky Horror Picture Show.

Marc Jacobs lauded Sissy for the "life she brings to all the characters she has portrayed" in this David Sims-shot portrait for the designer's fall/winter 2017 campaign.

And rocker Courtney got Jacobs' highest stamp of approval -- for being the "ultimate divine mess in a dress" and inspiring his grunge collection for Perry Ellis in 1992 -- thus he called on her for his fall/winter 2017 campaign for a similarly undone-chic look.

The Divine Miss M looks, well, you know, in her spring/summer ads for Marc Jacobs. "I've never been happier!," she wrote on Instagram about her ads. "Thank you, @MarcJacobs for really seeing me."

She puts the "super" in supermodel, showing off her ridiculously fit figure in the black-and-white ads for Sophie Theallet's spring/summer campaign.

It only makes sense for the ageless beauty to front L'Oréal Paris's Age Perfect range, though she attributes her fabulous skin to a few other things as well: "sunblock, keep[ing] my face clean and moisturizer … and not smoking cigarettes!"

The veteran supermodel returns to her milieu – the pool – in saucy ads for Barneys New York. For a second there, I felt like Beyoncé," she told the New York Times of the shoot, which was titled "Better Than Ever" (and featured fellow pros like Pat Cleveland.) I think I turned to the camera at one point and just said, Take that, bitches!'

The face of the '60s is now the face – in her 60s! The super-mod-el reunited with hairstylist Daniel Galvin, who was behind her famous blonde cut when she was 16, for a spot for L'Oréal Professionel in the U.K.

Hedi Slimane is known for using buzzworthy musician/models in his campaigns – and his most recent muse, iconic singer-songwriter Joni Mitchell, was deeply cool in a piece from the designer's "Folk" collection. (How cool? She didn't have to leave her house for the shoot – they came to her.)

The legendary literary figure is well-known for her sunglasses collection and minimalist-chic style, which made her the perfect model for Phoebe Philo's understated Céline campaign.

Helen Mirren is still head-snappingly gorgeous, well into her seventh decade. L'Oréal Paris U.K. agrees – they tapped the star to demonstrate the effects of their Age Perfect line.

Fitness guru. Actress. Grandma. And L'Oréal Paris spokeswoman. The star wears a lot of titles – and all of them well.

Hutton's iconic '70s style is so influential that J. Crew tapped her to model and curate a collection – and her iconic look is so indelible that she's still getting booked for shoots like this one for Violet Grey.

She's one of Hollywood's most famous chameleons, able to effortlessly disappear into any role, which explains why her face was so appealing to François Nars – he tapped her for a spring campaign.

Marc Jacobs Beauty could have had its pick of any pretty young thing – but their choice of "Bright Old Thing" (the New York Times's words, not ours!) Lange was a beautifully perfect fit.

The British actress was long a muse for Nars before he chose her to front his Audacious lipstick collection. "Charlotte's ability to transform is unparalleled," he told WWD.