April 06, 2010 05:00 PM


Courtesy Elizabeth Arden

When it comes to beauty, Catherine Zeta-Jones doesn’t hesitate over what eras inspire her:  “In the ’40s, it was a wartime, and women had to make best of what they had, whether it be using super-red lipstick or throwing [an eyeliner] pencil up the back up the leg for the nylon,” she tells PEOPLE. “They had limited resources, and they made [the] best of themselves.” Not that the Welsh beauty has to skimp — eight-years-plus as the face of Elizabeth Arden has only fed her beauty obsession and filled her medicine cabinets. “I’m still a fiend. I can’t get enough,” she laughs at the mention of the product perks of her role. “Every time my husband sees anyone from Arden, he’s like, ‘How much more do we have to put in the bathroom?’ I’m like, ‘Excuse me, it’s my job. I need to test everything.'” And one item that she had a very personal hand in developing is a limited-edition charity lipstick in honor of the brand’s 100th anniversary, with proceeds benefiting Look Good…Feel Better, a program that helps improve the self-image and quality of life of people undergoing treatment for cancer. “It really is amazing what [the charity] does for these women,” says Zeta-Jones. “They lose their hair and eyebrows–what they had used, as woman, as a strength and [for] empowerment. So we thought that it would be a great idea to give back to strong, powerful women.” 100% of profits for each $20 Anniversary Lipstick in Red Door, available at elizabetharden.com, goes directly to the charity. —Katherine Kluznik Rentmeester

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