By Alex Apatoff
February 24, 2011 11:00 PM

Courtesy Calvin Klein

Calvin Klein may be beloved by some of Hollywood’s hottest faces for its famous minimalism, but for the re-launch of ck one, the brand is going for no-holds-barred sex appeal. To celebrate the addition of jeans and underwear to the fragrance brand, they’ve recruited hot young things like singer Cassie to appear in ads (check out this exclusive image!) and on video at their new site, This exclusive video (below) shows a sneak peek at the campaign, which features models like Lara Stone, actors and musicians getting their groove on in a stark white room — with a wink to ck one’s ’90s roots with a Salt ‘n’ Pepa tune among others. The company’s multi-platform approach to launching the line is being called their largest digital initiative to date, with fans invited to submit their own video and interact with the cast of the campaign on the site. Go to for more details. Tell us: Will you check out ck one’s contemporary new line?

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