By StyleWatch
Updated July 06, 2010 06:00 PM

Jim Spellman/WireImage

When we first learned that Bruce Willis would be launching a men’s fragrance this summer, we couldn’t help but contemplate catchy names for the new scent (Eau de Die Hard, anyone?). But now that the actor’s first signature fragrance is finally hitting shelves Thursday, the intrigue is over. Keeping it simple, the action star named the new men’s fragrance after himself. Bruce Willis eau de parfum, hair and body wash, deodorant spray and after-shave balm will officially launch this week in partnership with German direct seller LR Health & Beauty Systems, reports WWD. “The development of my new fragrance was really a lot of fun,” Willis tells the publication. “The products stand for individuality, uniqueness and sustainability.” So what does Bruce Willis smell like? The scent, which boasts a gray-hued juice, features notes of grapefruit, pepper and vetiver. Details on price and availability, however, have yet to be released, so you’ll still have to wait to learn whether or not the scent will eventually launch in the U.S. Tell us: Would you buy Bruce Willis for the tough guy in your life?Andrea DeSimone