The new celebrity ad campaigns you need to know about now

By Brittany Talarico
Updated July 23, 2014 05:56 PM

It’s a big day for celebrity ad campaigns, label launches and more. Grab your pen and paper and prepare to take notes — we’re going to speed through everything you need to know in the celeb fashion world all at once, and you won’t want to miss a thing.

Britney Spears Intimates Line

Courtesy The Intimate Britney Spears

1. Britney Spears Wants You in Her Lingerie: Spears’s fragrances are all about fantasy — and her performance wear is all about minimal fabric — so it was only a matter of time before the pop star released her own intimates line. The upcoming collection will feature lingerie sets, bustiers, kimonos and nightgowns along with sweats and more casual sleepwear, topping out at $79.

“Every woman should feel confident and beautiful in everything she puts on,” Spears said in a statement. “My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that.”

The collection launches in September at and, but you can check out the brand’s Twitter if you’re dying to know more sooner.

Credit: Mert Alas and Marcus Piggott

Mert Alas and Marcus Piggott

2. Kate Moss Fronts Her Seventh Stella McCartney Campaign: And not only does the iconic supermodel star in the campaign, but this time around, she was the muse behind the it.

“Kate epitomizes the Stella McCartney woman and I wanted to capture her dreams and the moments we have shared over the years,” McCartney said in a statement. “I wanted to escape into something surreal this season and fashion should make us dream, sometimes.”

Kate Moss for Stella McCartney

Mert Alas and Marcus Piggott

The surreal and dramatic imagery in the campaign is inspired by the “idea of Kate dreaming combined with impressions of Stella’s uncompromising ethos on the environment” (OK, sure). And of course, it highlights the designer’s star-loved accessories as well as the supermodel’s chiseled cheekbones.

3. Justin Bieber Continues to Fuel Rumors That He’s a Calvin Klein Model: Is he? Isn’t he? So far no confirmation from the Calvin Klein camp, but Bieber has been posting a ton of photos in his Calvins. It seems to be a fit with the brand’s #mycalvins campaign, which is a “back to the basics” ad push that has starred Ciara and Lottie Moss. Regardless, the controversial pop star definitely isn’t afraid to show off his underwear or his love for drop-crotch pants.

4. Christian Louboutin Talks About His Super-Luxe Beauty Line: It’s finally here.

“The ‘Red Sole’ was born from red nail polish. I am giving back to nails what the shoe took from the nails many years ago,” Louboutin said by way of explaining why he’s launching a line of nail polishes (and referring to the fact that his shoes’ signature scarlet soles were once painted with nail polish for that distinctive lacquered look).

And just like his shoes, the nail polish will cost you. How much? 50 bucks a bottle. “If I do beauty, I have to do it my way,” told WWD, adding that the sharp, stiletto-inspired packaging was all his idea. “I am someone who likes objects.”

The polish launches today at the Saks Fifth Avenue flagship in NYC, and will reach full U.S. distribution (think: luxury department stores) on Aug. 6. Will you be waiting in line?

What campaign are you most excited about? Share your thoughts below.

–Brittany Talarico