Rapper Bhad Bhabie is endorsing a makeup brand that creates dupes of high-end cosmetics

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January 16, 2019 04:05 PM

Bhad Bhabie may only be 15 years old, but the rapper is already expanding her business empire.

The star (née Danielle Bregoli) — who is known for her viral appearance on Dr. Phil that spawned her “Cash Me Outside” catchphrase — is the new face of rising makeup company Copy Cat Beauty. According to the brand, Bhabie will earn $900,000 for her six-month endorsement promoting the company’s products.

CopyCatBeauty.com is excited to be working with Bhad Bhabie. We chose Danielle for our brand because she speaks to an entire generation and doesn’t believe in hype and overpaying,” a representative from the brand tells PEOPLE exclusively. 

“She is in it to be a visionary not just for the money,” the Copy Cat Beauty representative adds. 

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The rising makeup brand claims to offer “the same formulations and quality cosmetic products offered at stores like Sephora and Ulta” at budget-friendly prices. But Copy Cat Beauty markets its launches as exact dupes of high-end makeup, ranging from Urban Decay Naked palette knockoffs to M.A.C lipstick replicas, which is viewed as a controversial move in the beauty industry.

Despite their claim that the palettes, lipsticks, glosses, eye shadows and sheet masks have the same formulations as their luxury counterparts, Copy Cat Beauty does not disclose the ingredients used in each product on its website.

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Yet, the products have Bhabie’s stamp of approval.

The rapper wrote on Instagram, “Shop smarter not harder itty bitty lil bich 🤣🖤🔥 @copycatbeauty has that 🔥🔥🔥 and it’s Bhabie approved !! @copycatbeauty.”

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