Beyoncé Launches New Ivy Park Collection with a Motivational Video - and Her Motivational Abs
And she gets candid about her family
Beyoncé debuted her athletic line, Ivy Park, earlier this year the best way possible — with an empowering video featuring a Blue Ivy cameo (which was insanely adorable in case you missed it). And now to kick off the launch of the fall collection, she delivered another motivational message to fans which also had a family connection.
In the clip above, Beyoncé talks about how she pushes her body every day saying, “I know my body can learn how to bend and not break. I know what it’s capable of. I’ve seen it perform miracles.” The video then cuts to a clip of the birth of her daughter.
She explains that even when her body is exhausted she has a way to push past it.
“When I’m about to give up, I picture that one person I love more than anyone,” she says. “I picture them wherever they are in the world, and I imagine myself running towards them. I see their face, and they’re smiling and cheering, and they’re so proud of me. They’re shouting my name. And I make it to the end. I push past the pain, and I find love.”
In the first video to kick off the line, she said that when she went on runs when she was younger, it was her family who also motivated her then. “I remember wanting to stop, but I would push myself to keep going. He taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me. The sunshine through the trees. I would keep breathing.”
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The new collection (available now!) features the same clean-cut lines as the first, with bold print logos on most of the merchandise. But there are a few cool warm-weather additions, like a camo-print parka, cropped hoodie and oversize denim jumpsuit that are sure to be this collection’s sell-out items.
All the new pieces hit stores today. So tell us, which are going in your shopping cart?