Beyoncé Is Relaunching Her Ivy Park Clothing Line with Adidas
Ivy Park had previously teamed up with Topshop, before Beyoncé cut ties with the brand in fall 2018
Beyoncé is expanding her empire.
The singer, 37, is relaunching her Ivy Park clothing line and become a “creative partner” for Adidas, developing new footwear and apparel for the brand.
“Adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sports, and identifying new business opportunities,” the statement read.
Three weeks after the announcement, Beyoncé shared a sneak peek of the collection in a series of Instagram photos posing with a sea of shoes wearing a red Adidas leotard.
She also shared a selfie sitting in a makeup chair, which showed off her Adidas logo mani.
Fans of the singer will soon be able to buy new products from the partnership, which will range from lifestyle to sports performance items and focus on “meaningful and rich storytelling.”
The release also notes that, as the owner of Ivy Park, Beyoncé is “one of the first black women to be the sole owner of an athleisure brand.”
“This is the partnership of a lifetime for me,” Beyoncé said. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
“I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she continued.
Beyoncé had previously bought out Ivy Park from Topshop, cutting ties with the brand in November 2018.
“As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach,” Eric Liedtke, an executive board member at Adidas, said of the partnership. “Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”