The Best New Beauty Products of 2018

The brand behind one of the most buzzed-about blow dryers in history is about to shake up your styling game. Dyson, which disrupted the hair dryer industry with its celeb-and-stylist-loved tool in 2016, has just released the Airwrap Complete Styler, which uses air — not extreme heat — to smooth and style hair. Even better: There’s a kit specifically for those who want volume, another for those seeking sleekness, annd this one shown for those who want both!

Buy It! Dyson Airwrap Complete Styler, $549; nordstrom.com

Talk about flower power! Origins has just launched 24 lipstick and eight lip balm shades — each containing ingredients from one dozen different blooms. While flower-derived waxes condition the lips, oils from geraniums and roses give the collection it’s fresh scent.

Buy It! Origins Blooming Bold Lipstick in Poppy Pout, $20; origins.com

For the first time ever, E.L.F. designed a new collection of makeup with the help of 20 loyal customers that won the brand’s Beautyscape contest. The New Orleans-inspired line includes vibrant eyeshadow, lipstick and lip glosses — but our pick is this pigmented blush and highlighter palette. 

Buy It! E.L.F. Modern Metals Blush & Highlighter Palette, $12; elfcosmetics.com

This millenial-inspired skincare collection, which includes cleanser, serum and SPF moisturizer, is simple enough for beginners, yet powerful enough for beauty junkies.

Buy It! Ever Pretty Young Trio, $70; everskin.com

The brand known world-over for its Orgasm blush just launched what’s bound to be another cult favorite: the Climax mascara. The hydrating formula not only lengthens but it also delivers full volume to your lashes without leaving behind clumpy residue. Sorry falsies, you’ve been retired.

Buy It! Nars Climax Mascara, $24; macys.com

Fashion and beauty lovers alike will swoon over GHD’s latest collaboration with accessories designer Lulu Guiness, which brings the brand’s signature lip print to a shimmery pink version of the GHD Gold flat iron. What’s better? It comes in a chic, lip-accented heat-proof travel case — so your hair and your vanity will reap the benefits.

Buy It! GHD Lulu Gold Styler, $199; ulta.com

In honor of their 20th anniversary, Too Faced is bringing back 10 of their first-ever, crazy-glittery eye shadow shades, along with an additional 10 new hues that are all inspired by the original set. And of course, in true Too Faced fashion, they smell like birthday cake.

Buy It! Too Faced Then & Now Eye Shadow Palette, $59; sephora.com

This product claims to hydrate skin after just one use, and spoiler: It DOES! The magic ingredients? Hyaluronic Acid and Glycerin that both draw in moisture from the atmosphere and lock it onto skin. It’s also fast-absorbing and leaves the body feeling smooth, hydrated and glowly.

Buy It! Rodan + Fields Active Hydration Body Replenish, $66; rodanandfields.com

This lightweight cc cream does it all: It mattifies, blurs and color-corrects skin, and it has SPF 35 to boot. Plus, the formula, which comes in 18 shades, is paraben-free, sulfate-free and vegan — and for every Thrive Causemetics product purchased, one is donated to charity.

Buy It! Thrive Causemetics Buildable Blur CC Cream, $38; thrivecausemetics.com

Il Makiage, a professional makeup line that originally came to be in the ’70s, is back — and with major force. The brand just relaunched with over 1000 products including 50 shades of foundation, amazing lip shades, do-it-all eye shadow palettes and much more.

Buy It! Il Makiage, $22-$119; ilmakiage.com

Seed Phytonutrients brings farm-to-face (and body!). Backed by L’Oréal, the new brand carries an array of hair, skin and body care products created with natural, plant-based ingredients sourced from American local farmers (in an effort to promote the country’s various dwindling seed varieties). Each product comes packaged in the first-of-its-kind shower safe paper packaging, which uses 60 percent less plastic than the average bottle. 

Buy It! Seed Phytonutrients Range, $12-$55; seedphytonutrients.com

What happens when two major Instagram stars team up to create a beauty product? Enter Summer Fridays’ Jet Lag Mask, the skin saver that’s already landed on the grams of Kim Kardashian, Jessica Alba and more. After spending hours on planes between N.Y.C. and L.A., Beauty influencer Marianna Hewitt and lifestyle influencer Lauren Gores created the answer to dry, dull skin with the launch of the first — and only — product in their new line. It’s a  cream formula that that goes on clear (so you don’t scare your in-flight seat-mate) and is packed with hydrating vitamins, ceramides and antioxidants to leave skin looking instantly refreshed.
Buy It! Summer Fridays Jet Lag Mask, $48; sephora.com

In order to create one of the most fashion-forward fragrance launches to date, Byredo has teamed up with Off-White’s Virgil Abloh (whose designes are loved by models like Bella Hadid) to create a new fragrance: Elevator Music. The scent, which is inspired by the relationship between luxury products and human perception and has notes of bamboo, jasmine and burnt wood, was debuted appropriately during Paris Fashion Week, and will be housed in a collection with handbags, denim and more.

Buy It! Byredo Elevator Music,$275; at Barney’s in May.

Bliss is back, and more affordable than ever. The famous spa just relaunched their skincare and body line with 36 skin-smoothing, body-perfecting products thatll give you spa-quality skin at home, at a fraction of their old prices. So the next time you’re in need of a quick DIY facial or an in-shower body scrub, they’ve got your back.

Buy It! Bliss Products, $4.99-$19.99; ulta.com

After fulfilling all of our (and the Kardashians’) brow-grooming, eye-shadow-perfecting and highlighting needs, brow expert Anastasia Soare has expanded her beauty empire into bronzers. And in order to do so, she’s created the perfect matte shades, which go on light and blend easily in order to build a natural, sun-kissed look.

Buy It! Anastasia Beverly Hills Powder Bronzer, $28; sephora.com

Because you can never have too much of a good thing, luxury haircare brand Davines taking its expertise into the skincare world with a new brand, Skin Regimen. And judging by their range of nourishing, strand-saving formulas, it’s no surprise that this new range of skincare products will save your skin as well.

Buy It! Skin Regimen, $40-$115; skinregimen.com

Now that spring is almost here, it’s time to ditch your dry winter skin and say hello to a glowing complexion. And to help you out, the masters of dewiness at Tatcha have created a brand new sheet mask, which is infused with rice germ oil, Vitamin E and essential fatty acids to give you the pick-me-up your skin needs.

Buy It! Tatcha Luminous Dewy Skin Mask, $12; sephora.com

J. Crew has just entered the nail space, partnering with nail polish brand Veque to create 6 vegan, 9-free, cruelty-free shades in fun colors like teal, lavender, and this mauve shade that Greta Gerwig is a fan of.

Buy It! Veque for J. Crew, $18 each, jcrew.com

Diving from skincare into makeup, Ever just launched a line of foolproof makeup, complete with everything from lip gloss to a do-it-all palette. 

Buy It! Ever Makeup, $15- $68; everskin.com

If anyone is going to figure out the best way to take a bath, it’s Gwyneth Paltrow. The wellness guru and Goop founder, who insists on taking a bath every single day, just launched five new bath salts, each one tailored to your body’s needs, like muscle recovery or a detox. 

Buy It! Goop Bath Soaks, $35 each, goop.com

If you didn’t already trust Colourpop with your lipstick choices, it’s time you start. The brand behind some of the most affordable smudge-proof liquid lipsticks and the boldest matte hues has just launched an entire lipstick collection, with 23 shades ranging from nude to bright blue, all wrapped in chic gold backaging. And at just $7, you truly can’t go wrong.

Buy It! Colourpop Lux Lipstick, $7; colourpop.com

After Glow Recipe’s Watermelon Glow sleeping mask became one of the most popular (and sold-out) face masks of 2017, the brand has finally released it’s daytime counterpart, the Watermelon Glow Pink Juice Moisturizer. It’s packed with hylauronic acid and vitamins pulled from watermelons to rehydrate your skin while adding a lit-from-within glow.

Buy It! Glow Recipe Watermelon Glow Moisturizer, $39; sephora.com

Leave it to Gwyneth Paltrow to dream up the perfet sheer pale pink nail polish shade. The hue, which is free of 10 of the major toxins found in many nail lacquers, is inspired by the color of a flushed cheek, and will be available at the “In goop Health” summit as well as online.

Buy It! Goop x Cotê Nail Polish in G10, $18; goop.com

Say hello to your new favorite lippies: Maybelline just launched an entirely new range of matte liquid lipsticks, with unconventional nude shades ranging from a mauvey grey to hot pink and a dark, burgundy-tinged brown. 

Buy It! Maybelline New York Superstay Matte Ink Un-Nude Liquid Lipstick, $9.49; maybelline.com

It’s hard to argue the fact that the soccer and fashion icon has mastered the art of men’s grooming — and he’s well aware of that, as he just announced his upcoming product line, House99 which will “change the rules” of the men’s beauty world. Because if the man in your life can’t be David Beckham, he can at least be groomed as perfectly as him.

“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” Beckham said in a statement about his upcoming 13-product line.

Buy It! Ulta.com on March 4.

Bet you didn’t know you had to protect your skin from your cellphone and computer screens, but this is 2018 and you’ll now need an SPF for that. Luckily, Supergoop has added red algae to their new everyday SPF in order to help prevent damage from the surprisingly harmful blue light your screens emit. 

Buy It! Supergoop Unseen Sunscreen, $32; sephora.com

Trust us, you’ll want these gold foil undereye masks for more reasons than just the Instagram. With hyaluronic acid, aloe, Vitamin C and more, these work to de-puff the undereye area while locking in moisture and hiding the appearance of wrinkles — all while giving you a prime selfie opportunity.

Buy It! Wander Beauty Baggage Claim Gold Foil Eye Masks (pack of 6), $25; wanderbeauty.com

Remember when Kat Von D hinted that she’d be creating an eye liner with Green Day lead singer Billie Joe Armstrong? Well, it’s here — and it’s going to give you that smudged, black kohl look the singer has been sporting for years, but with one promise: It’s totally low-maintenence — just apply and smudge with your fingers.

Buy It! Kat Von D Beauty Black Pencil Basket Case Eyeliner, $19; sephora.com

Whether you’ve been blasting the heat in your apartment or just hopped off a plane from your holiday travels, chances are your skin is feeling out of sorts this season. But just one minute (yes — that’s all it needs!) with Skin Inc’s new bubble mask will have you — and your skin — forgetting that it’s nearly 0-degrees outside. 

Buy It! Skin Inc Oxy Recharge Bubble Mask, $55; iloveskininc.com

If you’ve ever dreamt of a miracle product capable of evening out your complexion, preventing signs of aging and making you glow instantly, it now exists, thanks to Charlotte Tilbury. Need we say more?

Buy It! Charlotte Tilbury Brightening Youth Glow, $55; nordstrom.com

If a Harvard Medical graduate told you what to put on your skin, you’d most likely trust them. Which is exactly why, aside from including ingredients like hyaluronic acid and grape-seed extracts, Caudalie’s newest anti-aging serum uses technology that was created by the school itself for crazy-good results.

Buy It! Caudalie Premier Cru Serum, $150; sephora.com