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The Best Beauty Launches of 2017

The Best Beauty Launches of 2017

We’re predicting that it’s going to be a good year, as far as our cosmetics collections are concerned.

By Jillian Ruffo

Updated December 19, 2017 05:43 PM

Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.

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GLAMGLOW GLITTER MASK

Credit: Courtesy Sephora

Aside from providing you with a really great #KiraKira opportunity, this black, glittery peel-off mask firms skin to leave behind a refreshed, healthy-looking glow (in more ways than one).

Buy It! Glamglow #Glittermask Gravitymud Firming Treatment, $69; sephora.com

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ESTÉE LAUDER LIQUID LIPSTICK

Behold, your latest excuse to buy way too many lipsticks: Estée Lauder just launched 23 shades of their brand new liquid lip collection. And with matte, metallic and vinyl finishes in nude, red and pink shades, there's something for everyone.

Buy It! Estée Lauder Pure Color Envy Paint-On Liquid Lipcolor, $28; esteelauder.com

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APOTHECARE ESSENTIALS

Credit: Courtesy Apothecare

Give your shower a refresh for the new year with Unilever's brand new silicone, paraben and dye-free range of hair and body products -- all of which are infused with natural ingredients. The better news? You'll find them all in the drugstore, with prices ranging from $10-$12.

Buy It! ApotheCare Essentials, $10-12; cvs.com

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PEARL HAIR OIL

Credit: Courtesy Pearl Hair Oil

When it comes to creating a color-protecting hair product, there's no one better to do so than an actual colorist. Which is why when blonde hair master Ryan Pearl created his own hair oil, he made sure to blend a formula that not only replenishes bleached and damaged strands with the nutrients they need, but also protects your hair from UVA and UBV rays in order to keep your shade in tact.

Buy It! Pearl Hair Oil, $28; pearlhaircare.com

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EVER SUBLIME EYE SMOOTHER

Credit: Courtesy EVER Skin

Tired eyes and fine lines stand no chance against this brand new serum, which uses the brand's LSR10 technology, composed of retinol, peptides and hyaluronic acid to work together to smooth wrinkles and reduce the appearance of under eye bags.

Buy It! Ever Sublime Retinol Eye Wrinkle Smoother, $74; everskin.com

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HONEST BEAUTY NIGHT SERUM

Credit: Courtesy Honest Beauty

Jessica Alba is ading new areas of expertise to her growing beauty empire: anti-aging and acne. The star recently announced a new range of skin-smoothing and clearing products, including a retinol-packed night serum, an exfoliating cleanser, clarifying toner and more -- all of which will be available at honestbeauty.com on August 25th.

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KATY PERRY INDI FRAGRANCE

Credit: Courtesy Coty

Katy Perry just realeased her sixth scent, Indi. “With INDI, I finally got to play with a bold musk scent," the singer says of the scent, which has notes of white tea, white cedar wood, vanilla, and 11 different musks. "It's a combination of feminine and masculine, and it's sexy without being too in your face. It's about expressing your true self and enhancing the incredible individual you are.”

Buy It! Katy Perry Indi Perfume, $24.99; walgreens.com

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PAT MCGRATH UNLIMITED EDITION

After creating seven limited-edition collections, makeup legend Pat McGrath is finally unveiling a range of 61 products -- and for the first time ever, they won't sell out.

“With this new iteration of PAT McGRATH LABS, I am sharing my secrets, unzipping my 87 suitcases and revealing the technique and the truth behind every eye, skin and lip I have ever created to my fellow beauty junkies who crave instant glamour gratification in digitally empowered, digital-era makeup," explains McGrath in a statement.

The collection will include three eye shadow palettes, 40 lipsticks, 12 lip pencils, 5 eye pencils and mascara, ranging from $125-$25, and will launch on patmcgrath.com on September 16th.

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KATE MOSS X DECORTÉ

Credit: Courtesy Saks Fifth Avenue

Want recreate Kate Moss' signature matte lip and black liner look? After being the face of Japanese makeup brand Decorté since 2015, the model is finally bringing a few of her favorite products from the brand to the U.S., exclusively at Saks Fifth Avenue. Moss has curated a collection of "Kate Moss Favorites," which includes four lip shades, black eye liner, four eye shadows, a brow pencil, brushes and more, so you can score all of her must-haves.

Buy It! Kate Moss Favorites, $190; saksfifthavenue.com

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CHARLOTTE TILBURY LIQUID LIPSTICK

Credit: Courtesy Charlotte Tilbury

She's already created the perfect cream lipstick, and now, beauty guru Charlotte Tilbury is giving you another product to obsess over. The pro just launched a line of 10 liquid lipstick shades, which all leave you with a with a matte, plumped look -- without any dryness.

Buy It! Charlotte Tilbury Hollywood Lips, $34; charlottetilbury.com

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SECRET SPRAY DEODORANT

Credit: Courtesy Secret

Secret is giving you yet another reason to rely on them in the sweatiest of situations. The brand is taking its products beyond its much-loved stick deodorant formula by launching an invisible spray formula in four refreshing scents.

Buy It! Secret Invisible Spray Deodorant, $6.99; walgreens.com

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SJP STASH HAIR MIST

Want to turn heads a la Carrie Bradshaw when you walk down the street? Just spray Sarah Jessica Parker's new hair mist on your strands and you'll do just that.

Buy It! SJP STASH Sexy Hair Mist, $30; ulta.com

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JO MALONE LONDON X POPPY DELEVINGNE

Actress Poppy Delevingne loves Jo Malone London's Orange Blossom and Tuberose fragrances so much, she teamed up with the brand to create her own limited edition confetti-embellished bottles.

Buy It! Jo Malone London Poptastic Tuberose Angelica, $125; sephora.com

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FARMACY HONEY DROP

Credit: Courtesy Farmacy

Say hello to your new summer moisturizer. Farmacy's lightweight, water-based formula uses greenenvy honey to pack your skin with antioxidants and make you glow without giving you sticky skin.

Buy It! Farmacy Honey Drop, $45; sephora.com

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BEAUTYBLENDER SWIRL

As if the Beautyblender wasn't already the textbook definition of adorable, it now comes in the cutest-ever hot pink marble design.

Buy It! Beautyblender Swirl, $20; sephora.com

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SHISEIDO WASO

Credit: Courtesy Shiseido

Skincare giant Shiseido has launched an entirely new line – the Waso collection includes everything from a gentle cleanser to a hydrating cream, and uses the brand's signature ingredients (think carrot and honey) to create a flawless complexion.

Buy It! Shiseido Waso Collection, $28-$38; shiseido.com

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KARRUECHE X COLOURPOP

Credit: Courtesy Colourpop

One makeup collaboration wasn't enough for Karrueche and Colourpop, who just teamed up to create a second rose-inspired collection, which includes an eye shadow palette, bronzer and blush palette and three liquid lip colors -- all in gorgeous, rosy pink and red tones.

Buy It! Karrueche x Colourpop Fem Rose, $6-$16; colourpop.com

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URBAN DECAY NAKED HEAT

Credit: Urban Decay

Urban Decay dropped a new version of its cult-favorite Naked Palette, and it's coppery smoky eye perfection. Unlike former palettes from the brand, this new launch includes 12 warm, red-toned shades ranging from pale pink to a metallic smoky burgundy, with plenty of metallic and matte rust-colored hues in between.

Buy It! Urban Decay Naked Heat Palette, $54; urbandecay.com

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CLINIQUE X JONATHAN ADLER

Credit: Courtesy Clinique

Give your vanity a major upgrade with Adler’s latest collaboration. The king of cool interiors partnered with Clinique to design limited-edition collection of lipsticks, shadows, blush and brushes — all packaged in his signature colorful, graphic designs.

Buy It! Clinique Jonathan Adler Collection, $20-$89.50; clinique.com

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E.L.F. BEAUTY SHIELD

The affordable cosmetics brand is amping up its skincare expertise with a range of products that not only protect your skin from the sun, but block out harmful pollutants as well. With an SPF 50 moisturizer, a magnetic face mask, skin-protecting makeup-setting mist and more, there’s something for every concern — and they're all under $24.

Buy It! E.L.F. Beauty Shield Collection, $8-$24; elfcosmetics.com

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DEREK LAM 10 CROSBY FRAGRANCE STICKS

No need to weigh down your bag with a full-size fragrance bottle — Derek Lam’s new pocket-sized, cream sticks pack as much fragrance as a spritz of perfume. Just glide one of the five supersexy scents on your pressure points and you’re set for hours.

Buy It! Derek Lam 10 Crosby Parfum Stick, $38 each; nordstrom.com

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CLARK’S BOTANICALS RETINOL CREAM

If you don’t already have a retinol worked into your nightly skincare regimen, now’s the time to add it. Clark’s Botanicals’ new night cream is not only a time-release retinol formula, it’s also loaded with skin-smoothing and brightening ingredients like Vitamin E, Jasmine Absolute and Oatmeal flour, which work together to give you radiant skin by morning.

Buy It! Clark's Botanicals Retinol Rescue Overnight Cream, $90; shopspring.com

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ORLY X MUSLIM GIRL

Credit: Courtesy Muslim GIrl

Orly and Muslim-focused blog, Muslim Girl, have teamed up to launch a collection of breathable, water-permeable nail polish that are approved for prayer and all include 100% halal-friendly ingredients. Each of the six shades have cool names, like "Ig-Noor The Haters", "#Muslimgirlfire" and "Haram-Bae.”

Buy It! Muslim Girl x Orly #HalalPaint, $49; muslimgirl.com

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SKIN INC. MULTI-MASKING KIT

Credit: Courtesy Skin Inc.

The multi-masking trend — which involves applying multiple face mask formulas to different areas of your face, like a hydrating mask on dry areas like your cheeks and a clarifying mask on oily areas like your T-zone — has grown in popularity with cream formulas. But Skin Inc. just launched a new system of interchangeable sheet masks to satisfy all your skin’s needs in one sitting. Now you can lift or brighten your forehead while you soothe your cheeks and chin, and visa versa — all with the easy-to-use, disposable masks.

Buy It! Skin Inc. Facial In-A-Flash Multi Masking Bento Set, $33; iloveskininc.com

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LUV SCRUB LOOFAH

Credit: Courtesy Luv Scrub

This might not look like your average loofah, but it works wonders on your skin. The nylon netted fabric foams up just like anything you’ve used before, plus it sloughs away dead skin, dries quickly and doesn’t collect bacteria. And it’s long enough so to scrub your back.

Buy It! Luv Scrub Mesh Body Exfoliator, $18; theluvscrub.com

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DR. DANA NAIL POLISH

Credit: Courtesy Dr. Dana

Aside from being fixtures on morning TV, it turns out Kelly Ripa and Gayle King have something else in common. They've both collaborated with nail specialist Dr. Dana Stern of Dr. Dana beauty to create their own nail polish shades (Kelly's is seen here) for the pro's new range of lacquers. And not only are the shades celebrity-curated, they're also 9-free -- meaning they're pretty, and pretty healthy for you, too.

Buy It! Dr. Dana 9-Free Nail Color, $18; drdanabeauty.com

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GOOP EDITION 02

Credit: Courtesy Goop

A new season means a brand new scent for Gwyneth Paltrow, who has just released her second fragrance, Shiso. And just as you’d expect with a Spring-inspired perfume, she’s managed to bottle the scent of cool air and pale sun, thanks to notes of shiso leaf, oakmoss and palo santo.

Buy It! Goop Edition 02 Eau de Parfum, $165; goop.com

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PLANTED IN BEAUTY

Credit: Courtesy Well Within Beauty

This brand new skincare line is essentially the equivalent to applying straight up plants onto your skin, except in the most luxurious -- and effective -- way possible. The range, which includes everything from makeup remover to moisturizer, is created with good-for-you organic ingredients that'll maintain your skin's health -- and there's not a single toxin (think parabens, phthalates, silicones) in sight.

Buy It! Planted in Beauty by Well Within Beauty, $65-$200; wellwithinbeauty.com

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TATCHA THE WATER CREAM

A powerful hydrating and anti-aging moisturizer that doesn't leave a thick residue can be hard to find (and even harder to tolerate come summer). But Tatcha just changed the game with a new lightweight, gel-like formula that goes on thinner than water, which is perfect for getting super-hydrated when the weather gets hotter.

Buy It! Tatcha The Water Cream, 68; sephora.com

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SARA HAPP CLAY LIP MASK

Credit: Courtesy Sara Happ

You most likely know Sara Happ for her game-changing, sugar-scented lip scrubs. And now, she’s taking her lip care expertise one step further with a baby pink clay mask that’ll hydrate your skin to leave behind a supersoft pout.

Buy It! Sara Happ Sweet Clay Lip Mask, $32; sarahapp.com

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KIEHL'S X JEFF KOONS

Credit: Courtesy Kiehl's

The iconic skincare brand has teamed up with renowned artist Jeff Koons to launch a limited-edition collectible tin that holds the Midnight Recovery collection, which coincides with his public art exhibition in N.Y.C. It's all in effort to raise awareness — and $100,000 — for May's National Missing Children’s Month and the International Centre for Missing & Exploited Children.

Buy It! Kiehl's x Jeff Koons Limited Edition Tin; kiehls.com in May

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SUPERGOOP SUNSCREEN MOUSSE

Applying sunscreen ranks right above "cleaning out your email inbox" with exciting activities. So to make the process a little less tedious, Supergoop has launched an SPF 50 foam formula, which glides on to provide your skin with even protection and nutrients like avocado oil, shea butter and antioxidants to keep your skin soft. Talk about fun in the sun!

Buy It! Supergoop! Super Power Sunscreen Mousse SPF 50, $34; sephora.com

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PAT MCGRATH DARK STAR 006

Credit: Dark Star

Yet another launch from the beauty guru to make you hyperventilate! Pat McGrath just revealed three new “Dark Star” kits, which include intergalactic products like holographic eye gel, iridescent white shadow, the perfect black powder, and more products, all voyaging to your makeup arsenal on April 11.

Buy It! Pat McGrath Labs Dark Star 006, $95-$130; sephora.com on April 11.

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TARTE DRY SHAMPOO

The cult-favorite makeup brand just made their first foray into the hair category, with a dry shampoo bound to give your mornings a boost.

Buy It! Tarte Hair Goals Dry Shampoo, $19; tartecosmetics.com

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More

The Best Beauty Launches of 2017

1 of 59

GLAMGLOW GLITTER MASK

1 of 59

2 of 59

ESTÉE LAUDER LIQUID LIPSTICK

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3 of 59

APOTHECARE ESSENTIALS

3 of 59

4 of 59

PEARL HAIR OIL

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5 of 59

EVER SUBLIME EYE SMOOTHER

5 of 59

6 of 59

HONEST BEAUTY NIGHT SERUM

6 of 59

7 of 59

KATY PERRY INDI FRAGRANCE

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8 of 59

PAT MCGRATH UNLIMITED EDITION

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9 of 59

KATE MOSS X DECORTÉ

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10 of 59

CHARLOTTE TILBURY LIQUID LIPSTICK

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11 of 59

SECRET SPRAY DEODORANT

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12 of 59

SJP STASH HAIR MIST

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13 of 59

JO MALONE LONDON X POPPY DELEVINGNE

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FARMACY HONEY DROP

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BEAUTYBLENDER SWIRL

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SHISEIDO WASO

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KARRUECHE X COLOURPOP

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URBAN DECAY NAKED HEAT

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CLINIQUE X JONATHAN ADLER

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E.L.F. BEAUTY SHIELD

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DEREK LAM 10 CROSBY FRAGRANCE STICKS

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CLARK’S BOTANICALS RETINOL CREAM

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ORLY X MUSLIM GIRL

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SKIN INC. MULTI-MASKING KIT

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LUV SCRUB LOOFAH

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DR. DANA NAIL POLISH