The Best Beauty Launches of 2021

The latest and greatest hair, makeup and skincare products that get PEOPLE's stamp-of-approval

By Kaitlyn Frey
January 08, 2021 08:00 AM
Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.

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Peace Out Retinol Eye Stick

This squalane-based balm not only nourishes dry under-eyes, but it also is packed with concentrated encapsulated retinol (which is more gentle on the sensitives skin region) to smooth the look of fine lines. 

Buy It! Peace Out Retinol Eye Stick, $28; sephora.com

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Maybelline New York Lash Sensational Sky High Mascara

This magical tube of mascara went viral on TikTok right after it hit stores thanks to its ability to transform stubby lashes in a few swipes — and believe us, it really does live up to the hype.

Buy It! Maybelline New York Lash Sensational Sky High Mascara, $11.49; cvs.com

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Living Proof Curl Elongator

From the brand's first foray into the curly hair category, this cloud-like cream — designed for type 4A, 4B and 4C coils — gives game-changing definition. It also contains a Healthy Curl Complex, which provides a protective, strengthening barrier around each strand. 

Buy It! Living Proof Curl Elongator, $38; sephora.com

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Supergoop! Daily Dose Vitamin C + SPF 40

Combining the two most important A.M. skincare steps, the first-ever hybrid Vitamin C and SPF lotion gives you no excuse to say you forgot either one.

Buy It! Supergoop! Daily Dose Vitamin C + SPF 40, $46; nordstrom.com

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Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment

This mask's three Brazilian butters deeply nourish damaged ends. The best part? The warm, tropical scent makes you feel like you're on vacation, which we're all craving right now.

Buy It! Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment, $36; sephora.com

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Caudalíe Resveratrol-Lift Serum

Besides looking oh-so gorgeous on your vanity, this pretty pink potion really does pack a punch. The eco-conscious brand (this packaging is 100% recyclable through Terracycle) partnered with Harvard University to develop a patent-pending booster that's proven to pump up your skin's natural production of hyaluronic acid and collagen.

Buy It! Caudalíe Resveratrol-Lift Instant Firming Serum, $50; spacenk.com

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Olay Regenerist Collagen Peptide24 Moisturizer

The fragrance-free cream contains peptides that penetrate deep to perk up your complexion. Bonus: The texture feels just as luxurious as fancy formulas. 

Buy It! Olay Regenerist Collagen Peptide24 Moisturizer, $38.99

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