The Best Beauty Launches of 2021

The latest and greatest hair, makeup and skincare products that get PEOPLE's stamp-of-approval

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01 of 29

Snif Prenup Candle

snif candle

Just days after PR executive Simon Huck and longtime boyfriend Phil Riportella tied the knot in an intimate Bel Air ceremony, Riportella recruited his man to help create a sentimental candle for his fragrance brand, Snif, as a symbol of their wedding.

On November 18, Snif will drop a limited edition Prenup Candle featuring seductive notes of wet ink, vetiver and vanilla.

"It's a scent that we've created together. The candle smells amazing and includes an 'ink accord' to capture the smell of wet ink. It's wrapped up in musk and vanilla so that the final result is really warm and beautiful," the couple tells PEOPLE.

"We wanted to do a scent to celebrate the wedding and thought it would be a fun and playful way to address the typically 'taboo' topic of prenups," they add.

Get ready to mark your calendars, because this Snif scent is sure to sell out soon.

Buy It! Snif Prenup Candle, $49; starting November 18

02 of 29

Lancôme x Emily in Paris Holiday Collection


To celebrate season 2 of Netflix's Emily in Paris, the show is teaming with luxury French brand Lancôme to release a limited-edition For the Love of Paris collection inspired by its beloved characters (including Emily, played by Lancôme ambassadress Lily Collins) and the City of Light.

The collection will feature some of Lancôme's most iconic products, from its Advanced Génifique Face Serum to L'Absolu Rouge Lipstick and Idôle Eau de Parfum (now all outfitted with a Parisian accent — Emily's lucky charm), as well as this new Emily in Paris Eyeshadow Palette, which features 12 shades in a gorgeous red heart-shaped case. One word: J'adore.

The entire Lancôme x Emily in Paris For the Love of Paris Holiday Collection launches in November.

Buy It! Lancôme x Emily in Paris For the Love of Paris Eyeshadow Palette, $45; in November

03 of 29

LULA Beyond Balm

Courtesy of LULA

Celebrity makeup artist, Sarah Uslan, just launched three skincare products created to give your face a glow while encouraging a moment of chill. Each one contains clean ingredients and features the brand's calming signature scent: a blend of lavender, rosemary, jasmine and bergamot. The standout is the Beyond Balm, a nourishing mix of broad-spectrum hemp extract, olive oil and shea butter, which can be used on its own to soothe skin or over makeup to add a touch of radiance.

Buy It! LULA Beyond Balm, $75;

04 of 29

Reed + Gwen Body Care

beauty launches

Avocado Green Brands (who you might know for their eco-conscious bedding, furniture, mattresses and more) is branching into beauty with the launch of Reed + Gwen, a plant-based line that is formulated without "more than 6,500 ingredients suspected to harm people or ecosystems," according to a release. The made-in-the-USA offerings will elevate your body care routine from the second you step foot in your bath thanks to their good-for-you debuts: a Himalayan sea salt bath soak, cane sugar scrub, passionfruit seed oil body oil and lastly, a "body melt" that has a plethora of hydrators, from shea butter to hyaluronic acid.

Buy It! Reed + Gwen (from left) Moisturizing Marula Body Scrub (coming soon), $42, Supercharged Reishi Body Melt, $48, Snoozy Bath Soak with Magnesium Flakes, $38, and Grounding Dry Body Oil, $48;

05 of 29

Ambari Complex4 Hydrator Cream

beauty launches

When Ambari skincare launched earlier this year with a serum and mask, the duo was touted as a professional-grade facial in a bottle and caught the attention of celebrities such as Kourtney Kardashian, who loved the products so much she's become an ambassador for the brand. Fast-forward to fall, and Ambari is now officially a power trio with the introduction of Complex4 Hydrator Cream, a peptide and ceramide-packed moisturizer that work in tandem to firm and restore the skin.

Buy It! Ambari Complex4 Hydrator Cream, $96;

06 of 29

Drunk Elephant Laini Latherless Conditioning Co-Cleanser

beauty launches
beauty launches drunk elephant

After the massive success of Drunk Elephant's hair care debut in 2020, which brand founder Tiffany Masterson co-created with renowned hairstylist Chris McMillan, the duo are collaborating on another exciting drop. Introducing its first co-cleanser, Laini Latherless. Like a traditional co-wash, the formula conditions on contact, but it also contains cleansing agents to remove product build-up. The celebrity hairstylist personally tested the product in his salon to ensure it held up to his high standards, so you can feel pretty confident about adding it to your routine.

Buy It! Laini Latherless Conditioning Co-Cleanser, $55;

07 of 29

Charlotte Tilbury Instant Eye Palette in Smoky Eyes Are Forever

beauty launches Instant-Eye-Palette-Smokey-Eyes-are-Forever- charlotte tilbury

The famed makeup artist's eponymous brand is known for creating products that fly off shelves, and this latest launch is no exception. The updated version of the uber-popular Instant Eye Palette features a dozen gorgeous shadow shades, including four new ones. And considering the last few editions sold out almost immediately, you'll want to set a calendar reminder for when it drops on Thursday September 16 — especially since it's only available for 48 hours.

Buy It! Charlotte Tilbury Instant Eye Palette in Smoky Eyes Are Forever, $75;

08 of 29

Osea Seabiotic Water Cream

beauty launches osea

The celeb-loved skin and body care brand has just launched its first moisturizer since 2013, and it was worth the wait. The light-as-air, fragrance-free formula drenches skin with hydration thanks to buzzy ingredient squalene, while seaweed helps give skin an immediate boost of radiance. The formula also layers beautifully under makeup — but you probably won't want to put any on when you see this product's results.

Buy It! Osea Seabiotic Water Cream, $48;

09 of 29

Mind Your Own Frizzness

MYOF oil

Andrea Lavinthal, Style + Beauty Director: If you even whisper the word humidity near my hair, it starts to frizz up. I've tried everything from keratin treatments which made my hair look like overcooked spaghetti to smoothing creams that reminded me of Crisco. And I'm not alone: Former PEOPLE editor, Liz Sporkin, was so frustrated with the lack of effective frizz solutions on the market that she spent a year creating her own. Mind Your Own Frizzness is a silicone-free blend of oils (argan, peach kernel, plum and more) that can be used on damp or dry hair. I tried it on a triple- H (hot, hazy, humid) day in the Northeast and am thrilled to report that my curls were noticeably smoother and shinier.

Buy It! Mind Your Own Frizzness, $42;

10 of 29



Co-founded by two Uber alums with a passion for skincare, this clean brand recognizes the importance of an individualized routine. Here's how it works: first, complete Atticus' six-question online "skincare quiz" that asks about pore size and placement, skin sensitivity, general concerns and even your location (because yes, the climate you live in does affect your complexion!). Then, you'll get an "easily digestible" summary of what's actually going on with your skin and a list of Atticus products that cater to your specific needs.

The line is launching with nine affordable products —three cleansers, three moisturizers and three night creams — ranging from $18-$41, available now on

Buy It! Atticus Best Seller Trio, $93;

11 of 29

Jeff Leatham by KKW Fragrance

KKW Fragrance
Courtesy KKW

Over a year in the making, the opulent fragrance collaboration between Kim Kardashian and her longtime friend and florist, Jeff Leatham, has arrived. Inspired by the extravagant arrangements Leatham has created for Kardashian over the years, each of three distinctly different and equally addictive aromas looks like a work of art on your vanity with its vase-like vessel.

"We really wanted to bottle up what people receive that emotion of joy of when you open the door and get flowers," says Leatham, who adds that the goal of teh packaging was something "iconic and timeless."

Buy It! Jeff Leatham by KKW Fragrance, $40 each or $110 for bundle;

12 of 29

Rōz Styling Oil

Roz Hair Santa Lucia

Hairstylist Mara Roszak has created some of the most romantic (and cool) looks we've ever seen, and during her 17-year career, she has also tested nearly every product under the sun. Now, after six years of formulating, the Mare salon owner introduces Rōz (pronounced "rose") – a nourishing, lightweight hair oil with a fresh vetiver scent that's become the "foundation for every style I create across all my clients" of every hair type and texture. "It won't weigh down even the straightest, finest hair, but also can smooth and define thick curls as well," she says. Her pro application tip: apply one to two pumps to your ends and mid lengths first (starting at the ends, and working your way up). Apply little if any to the roots for light smoothing on the top" or to tame flyaways.

Buy It! Rōz Saint Lucia Hair Oil, $45;

13 of 29

Chanel Rouge Coco Bloom Lipstick

chanel lipstick

Need a beauty pick-me-up? Try Chanel's new 20-shade lip color collection. Ranging from a juicy peach to luscious plum – and with uplifting names like "Opportunity", "Vivacity" and "Burst" – the high-shine colors instantly boost our moods, plus they contain ingredients to hydrate lips throughout the day.

Buy It! Chanel Rouge Coco Bloom, $40 each or $120 for set shown;

14 of 29

Josie Maran Argan Pro-Retinol Eye Cream

josie maran eye concentrate

If you're searching for a clean eye cream to revive your eye area, look no further than this cream, which contains pink algae (a gentler retinol derivative) to smooth lines over time, and creator Josie's go-to ingredient 100% pure argan oil to moisturize, nourish and infuse the delicate skin with antioxidants.

Buy It! Josie Maran Argan Pro Retinol Eye Cream, $42;

15 of 29

Sunday Riley Light Hearted Sunscreen SPF 30

sunday riley light hearted spf

Next time you replenish your stock of SPF, check out Sunday Riley's new formula. Like the name would suggest, it's actually lightweight – but the benefits don't end there. It contains both physical blocker zinc oxide, plus chemical ingredients known to protect the skin from UV rays, and it's got a pink tint that creates a filter-like effect on skin.

Buy It! Sunday Riley Light Hearted Broad Spectrum SPF 30 Daily Face Sunscreen, $35;

16 of 29

Bésame Cosmetics x Marilyn Monroe

besame-cosmetics-marilyn-monroe-Red Carpet Compact and Lipstick Set Open
Courtesy Besame

As part of the brand's ongoing 'Iconic Women' collection series, Bésame Cosmetics designed a retro line of products inspired by the actual items in Marilyn Monroe's personal beauty stash. From a classic red hot lipstick to a chic powder compact, this vintage-inspired line is a must for Marilyn superfans.

Buy It! Bésame Cosmetics Red Carpet Compact and Lipstick Set, $105;

17 of 29

Elizabeth Arden Visible Brightening CicaGlow Concentrate

elizabeth arden visible brightening concentrate

At-home peels are a great way to give your skin a glow, but even the best ones can cause a bit of irritation. With that in mind, Elizabeth Arden infused their latest creation with cica, a skin-calming ingredient, so the result is radiance, sans the negative effects.

Buy It! Elizabeth Arden Visible Brightening CicaGlow Concentrate, $70;

18 of 29

Clark's Botanicals Vital Jasmine Oil

clark's jasmine vital oil

If this had you at jasmine oil, guess what? That's just one of the star ingredients (others include anti-inflammatory organic cactus extract and niacinamide) in this skin-boosting-smoothing-and soothing infusion.

Buy It! Clark's Botanicals Jasmine Vital Oil, $99;

19 of 29

Brooklyn Candle Studio Bath Bars

Brooklyn Candle Studio

With a cool shape, good for you ingredients and irresistible (and all-natural!) scents, the home fragrance brand's first foray into body care is quick to become a regular in your soap dish.

Buy It! Brooklyn Candle Studio Hand + Body Soaps, $18-50;

20 of 29

Chillhouse Face & Body Oils


The self-care brand beloved for its "ohh"-inducing in-person spa services and salon-quality press-on nails is expanding! Meet Chill Oils, a collection of four face and body products for day and night. While the Have a Chill Day Face and Body Oils hydrate and illuminate the skin, the Have a Chill Night Face and Body Oils-used in the evening while the skin is in repair mode-reduce irritation, help with cell turnover and more. In colorful bottles with fragrance notes to match your state of mind, there'll be no mistaking which to indulge in.

Buy It! Chillhouse Oils, $48 each;

21 of 29

e.l.f. Cosmetics x Chipotle

elf x Chipotle Collection
Elf Cosmetics

Calling all Chipotle lovers! After their first epic collab sold out in under five minutes, e.l.f. Cosmetics and Chipotle are back at it again with another limited-edition collection. The line includes an eye shadow palette in Chipotle ingredient-inspired hues, a fiery red lip gloss, an avocado-shaped sponge set and Chipotle chip bag makeup case. The best part: each person who snags one of the eye shadow palettes (before it sells out) will get a free Chipotle Chips & Guac coupon too!

Buy It! e.l.f. Cosmetics x Chipotle Collection, $8-$18;

22 of 29

St. Tropez Ultimate Glow Kit

Ashley Graham x St. Tropez
St. Tropez

After being named the global brand ambassador of St. Tropez earlier this month, Ashley Graham is fronting a campaign for the tanning brand's newest launch: The Ultimate Glow Kit. The set includes a limited-edition mitt adorned with the supermodel's signature and the Self Tan Luxe Whipped Crème Mousse, which instantly delivers a natural glow and plenty of hydration (thanks to star ingredients like Hyaluronic Acid Complex, Rosehip Oil and Vitamin E).

"This is the [product] you're going to want to sleep in. It's great because there's no transfer and it dries really quickly," Graham tells PEOPLE exclusively. "It's going to be a game changer if you are a self-tanner."

Buy It! St. Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit, $55;

23 of 29

Peace Out Retinol Eye Stick

beauty launches

This squalane-based balm not only nourishes dry under-eyes, but it also is packed with concentrated encapsulated retinol (which is more gentle on this sensitive skin) to smooth the look of fine lines.

Buy It! Peace Out Retinol Eye Stick, $28;

24 of 29

Maybelline New York Lash Sensational Sky High Mascara

beauty launches

This magical tube of mascara went viral on TikTok right after it hit stores due to its ability to transform stubby lashes in a few swipes — and believe us, it really does live up to the hype.

Buy It! Maybelline New York Lash Sensational Sky High Mascara, $11.49;

25 of 29

Living Proof Curl Elongator

beauty launches

From the brand's first foray into the curly hair category, this cloud-like cream — designed for type 4A, 4B and 4C coils — gives game-changing lengthening and definition. It also contains the brand's "Healthy Curl Complex", which provides a protective, strengthening barrier around each strand.

Buy It! Living Proof Curl Elongator, $38;

26 of 29

Supergoop! Daily Dose Vitamin C + SPF 40

beauty launches

Combining the two most important A.M. skincare steps, the first-ever hybrid Vitamin C and SPF lotion gives you no excuse to say you forgot either one.

Buy It! Supergoop! Daily Dose Vitamin C + SPF 40, $46;

27 of 29

Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment

beauty launches

This mask's three Brazilian butters deeply nourish damaged ends. The best part? The warm, tropical scent makes you feel like you're on vacation, which we're all craving right now.

Buy It! Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment, $36;

28 of 29

Caudalíe Resveratrol-Lift Serum

beauty launches

Besides looking oh-so gorgeous on your vanity, this pretty pink potion really does pack a punch. The eco-conscious brand (this packaging is 100% recyclable through Terracycle) partnered with Harvard University to develop a patent-pending formula that's proven to pump up your skin's natural production of hyaluronic acid and collagen.

Buy It! Caudalíe Resveratrol-Lift Instant Firming Serum, $50;

29 of 29

Olay Regenerist Collagen Peptide24 Moisturizer

beauty launches

The fragrance-free cream contains peptides that penetrate deep to perk up your complexion. Bonus: The texture feels just as luxurious as fancy formulas.

Buy It! Olay Regenerist Collagen Peptide24 Moisturizer, $38.99;

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