ILIA Super Serum Skin Tint SPF 40
This serum is packed with hydrating hyaluronic acid, elasticity-improving squalane and skin-smoothing niacinamide, plus it also provides great sheer coverage. So it can be worn with or without makeup.
Amika Flash Instant Shine Hair Mask
In less time than it takes to brush your teeth, this water-like treatment (which is used in place of conditioner) leaves your mane with a high-shine finish.
Boscia Cherry Blossom & Bakuchiol Resurfacing Lip Repair
Swipe on this line-diminishing treatment morning and night directly on the lips and the hero ingredient bakuchiol, a gentle plant-based retinol alternative, will leave your pout feeling super-soft.
Dove Body Washes
Dove’s iconic body washes just got an upgrade. They’re still made with gentle cleansing agents, but now each wash contains a reformulated “Moisture Renew Blend” to help replenish skin lipids lost during showering. Many of the OG variants are still available, but there’s also six new scents including Renewing Peony & Rose, Glowing Mango Butter & Almond Buter and Hydrating Aloe & Birch Water.
Odele Smoothing Shampoo
Everyone in your house will love this new brand, which was created for all ages and genders and only uses clean ingredients and natural fragrances.
OGX Pracaxi Recovery Oil 60 Second Moisture Treatment
In just 60 seconds this Brazilian pracaxi oil and murumuru-butter mask revives dull, dry hair.
Goop GOOPGLOW 20% Vitamin C + Hyaluronic Acid Serum
Ask a derm (any derm!) what skincare ingredient everyone could benefit from using, and they’ll likely tell you Vitamin C. The antioxidant is revered for its skin-evening qualities, but there’s a downside: it often loses its potency while sitting on shelves. Goop’s new innovation preserves the Vitamin C by packaging it as a powder with a serum activator in each box. so when you’re ready for a brightening boose, squeeze the liquid into the powder to transform the latter into a serum that is totally potent.
Emerge It’s Knot Happening Sulfate Free Shampoo
Designed for naturally coily textures, this lowlather formula gently cleanses for less tangling and more defined curls. It’s also packaged in 100 percent recycled plastic.
Fekkai Brilliant Gloss Multi-tasker Perfecting Crème
The brand’s beloved styler just got an earth-friendly upgrade. Instead of silicone, it now uses plant-based alternatives to nix frizz.
Maui Moisture Shine + Awapuhi Shampoo
If shine is what you’re after, this shampoo is for you. Bonus: It’ll make your shower smell like a tropical paradise.
Bareminerals Mineralist Hydra-Smoothing Lipstick
We love these pigment-packed bullets for what’s not in them: the super-clean formula is made with just 19 which is 40 percent less than the traditional lipstick.
Dove Amplified Textures Leave-In Conditioner
Massage the jojoba-oil-infused cream through damp curls post-shower to keep them hydrated and glossy. Hairstylist Matt Fugate used the leave-in on Gugu Mbatha-Raw to give her “defined ringlets.” His tip: “Less is more.”
Drunk Elephant F-Balm Waterfacial Masque
You may not be familiar with vitamin F (which is actually not a vitamin at all!), but after using this masque, you’ll see why you should be BFFs. Tiny beads filled with the essential fatty acid burst when appying the leave-on overnight treatment to replenish skin with hydration.
Head & Shoulders Hydrating Scalp Serum
Soothe an itchy, irritated scalp with a few drops of this menthol-spiked serum. You can use it in between washes multiple times a day.
Olay Body Wash
Olay Body’s three new body washes are each formulated with different skincare-quality ingredients depending on your needs from the neck down: hyaluronic acid for hydration, Vitamin C for brightening and collagen for tightening.Olay Body Wash Cleansing & Nourishing, $7.99; target.com Olay Body Wash Cleansing & Brightening, $7.99; target.com
Carol's Daughter Water-to-Foam Shampoo
With a pointed applicator that deposits the water-like liquid directly to the scalp, this shampoo utilizes micellar technology to gently remove buildup and aloe to prevent tangles.
Try one of these solutions–or rotate between both–depending on your skin’s needs. The milky toner delivers a dose of soothing hydration while the brightening one combines lactic, glycolic, azelaic and kojic acid to exfoliate.Versed Weekend Glow Daily Brightening Solution, $17.99; target.com
Bite Beauty Changemaker Micellar Foundation
We don’t know what we love more: that this foundation comes in 32 gorgeous shades, or that the medium-coverage formula looks like second-skin.
IT Cosmetics Confidence in Your Beauty Sleep Night Cream
Talk about beauty sleep! IT Cosmetics promises its overnight cream makes skin more hydrated, smooth and supple after just one application.
Lawless Satin Luxe Cream Lipstick
With eight neutral hues designed to flatter various skin tones, there’s something for everyone in the latest launch from clean beauty brand Lawless.
Neutrogena Makeup Remover Eraser Stick
Pop the top off this stick to reveal Neutrogena’s most recent innovation: a makeup remover gel for goof-proof touchups. Whether your eyeliner transfers on your lids or your lipstick bleeds outside of your lip lines, one swipe erases an imperfection without ruining the rest of your makeup.
Sobel Skin RX Niacinamide Serum
From celebrity dermatologist Dr. Howard Sobel’s new skincare line (his clients include Orlando Bloom, Bethenny Frankel and Ramona Singer), this supercharged nighttime treatment contains a 15% concentration of niacinamide to minimizes the look of pores, increase elasticity and lock in moisture.
CoverGirl Clean Fresh Collection
After becoming the first mass market brand to receive the Leaping Bunny certification by Cruelty Free International in 2018, CoverGirl is now introducing its first-ever 100 percent vegan collection of cosmetics. Each item in the budget-friendly, high-performance line — which includes a lighweight foundation, cream blush, highlighter stick and lip oil in an array of shades — is also formulated without formaldehyde, parabens, phthalates and sulfates.CoverGirl Clean Fresh Skin Milk Foundation, $11.99; ulta.com CoverGirl Clean Fresh Cream Blush, $10.99; ulta.com CoverGirl Clean Fresh Cooling Glow Stick, $10.99; ulta.com
Kristin Ess Fragrance-Free Hair Care
Haircare products are often loaded with fragrances, so for those who are sensitive to scent, it can be a challenge finding options. That’s why celebrity hairstylist Kristin Ess created a fragrance-free collection — including shampoo, conditioner, detangling spray, texturizer and more! — to solve the problem.
“For me … it was about starting from scratch to build a core line of products that cater to those with stronger sensitivities while still performing as well as the other products in the line,” Ess said on Instagram.Kristin Ess Fragrance Free Detangling Tonic, $10; target.com Kristin Ess Fragrance Free Texturizing Paste, $10; target.com Kristin Ess Fragrance Free Shine Enhancing Conditioner, $12; target.com
L'Oréal Paris Bambi Eye Mascara
Need to fake eight hours of sleep? Try a few swipes of this mascara. The wide wand was designed with both short and long bristles to separate, lift and lengthen lashes, giving an immediate doe-eyed effect.
Bumble and Bumble Invisible Oil Soft Texture Finishing Spray
Love the piece-y effect of texturizing spray, but hate the crunchy finish? Then check out Bumble and Bumble’s latest creation, which is infused with the brand’s signature six-oil blend to leave hair tousled– yet touchable.
Milani Baked Highlighter
Every year there are more fool-proof ways to get a faux-glow, and so far in 2020 we’re loving this baked powder, which doesn’t have a chalky finish, and looks gorgeous on eyelids, too.
Tatcha Serum Stick
This treatment you can glide on anytime, anywhere is further proof good things do come in small packages. Formulated with hot-right-now hydrating superhero ingredient squalane, this Japanese balm can be under, and dabbed over makeup throughout the day for an extra dose of moisture.
TRESemmé Foam Shampoo
Women (and men!) with fine hair, rejoice! TRESemmé’s new shampoo–a light-as-air foam–promises to never, ever weigh hair down. To use, simply massage three to six pumps on wet hair, rinse, and repeat.