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The Best Beauty Launches of 2020

The Best Beauty Launches of 2020

The latest — and soon to be greatest — hair, makeup, skin and body products

By Kaitlyn Frey and Jackie Fields

Updated December 03, 2020 01:00 PM

Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.

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Snif Fragrance

Credit: Snif

Get ready for a whole new way to find your next favorite fragrance. Snif breaks down the boundaries of traditional perfume shopping with a first-of-its-kind try-before-you-buy model. Order a bundle kit with three full and sample size bottles of Snif's signature scents. After a seven day trial, you get to decide which you want to keep or send back. And trust us: the aromas are so addicting, you'll probably want them all.

Buy It! Snif Bundle Kit, $150 (if all 3 fragrances kept); snif.com

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Jillian Dempsey Hydrating Eye Masks

Credit: Courtesy Jillian Dempsey

$75

bluemercury.com

Celebrity makeup artist Jillian Dempsey's serum-infused under-eye masks feel so soothing, her husband Patrick Dempsey can't get enough of them. "I like that it stays securely under my eyes and hydrates, feels refreshing and firming," the actor says. "I can leave them on for 15 minutes and not even think about it. They are so comfortable!"

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Hotel Lobby Candle

Magazine editor turned luxury lifestyle blogger Lindsay Silberman has been to her fair share of top-notch hotels — but was never able to nail down the addictive scent found in their lobbies. So, she decided to create her own. The intoxicating blend of agarwood, vetiver and atlas cedar housed in a chic pale pink vessel brings the five-star experience right into your home. What more could you want when most of our traditional travel is on pause?

Buy It! Hotel Lobby Candle Signature, $54 (presale starts Oct. 29 at 12 p.m. EST/9 a.m. PST); hotellobbycandle.com

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Makeup by Mario Master Metallics Eyeshadow Palette

$48

sephora.com

Don't be intimidated by these shimmery shadows — makeup artist Mario Dedivanovic made them easy to work with. The colors go on sheer, but you can layer them (with your fingers!) for a more intense effect.

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Holifrog Galilee Antioxidant Dewy Drop

$52

dermstore.com

This aloe vera leaf juice, jojoba oil and squalene serum is so hydrating, it can be used in place of a face lotion.

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Purposeful Skin By Allies Midnight Courage Oil

$38

psaskin.com

When it's applied before bed, this anti-aging oil uses bakuchiol and retinol to brighten skin overnight.

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Charlotte Tilbury Pillow Talk Mascara

$29

sephora.com

Makeup lovers were so enthusiastic about the latest launch in Charlotte Tilbury's famous Pillow Talk lineup — a mascara — within the first 48-hours of its release, four tubes were selling per minute worldwide.

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Bio-Oil Dry Skin Gel

$21.66

amazon.com

For the first time in over 30 years, the brand behind celebrities' most-loved body oil for stretch marks has created a new way to soothe skin. The unique gel-to-oil moisturizer is comprised of 87% oil to deeply nourish parched areas without leaving a greasy film.

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Tower28 ShineOn Milky Lip Jelly

$14

tower28beauty.com

Think of these as a lip gloss-treatment hybrid. The semi-sheer shades contain six nourishing oils so your pout won't get chapped while you rock one of the pretty colors.

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Tatcha The Rice Wash

$35

sephora.com

The luxurious cream texture blended with exfoliating Japanese rice powder gently and hydrates dry skin types.

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Bread Hair Wash

$20

sephora.com

Maeva Heim, a Black woman with coily hair, has created Bread's lineup of everyday essentials in gorgeous packaging, including this argan oil and aloe vera juice-infused cleanser, for women with anywhere from 3a to 4c curls.

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Summer Fridays Soft Reset AHA Exfoliating Solution

$54

sephora.com

This lightweight serum is filled with skincare heavy hitters niacinamide plus glycolic and lactic acid to clarify your complexion.

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Nails.INC 45 Second Speedy Gloss

$8.99

sallybeauty.com

Cross waiting for your mani to dry off of your next to-do list. This quick-dry varnish seals in color in under 60 seconds.

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Glow Recipe Plum Plump Hyaluronic Serum

$42

sephora.com

Like a drink of water for your skin, this serum instantly rejuvenates. It's packed with antioxidants from three different types of plums (!) as well as five weights of hyaluronic acid to moisturize your skin for hours.

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Bobbi Brown Vitamin Enriched Eye Base

Credit: Bobbi Brown

In the makeup artist lexicon, “F” is for “Face Base”. The moisturizer-primer hybrid is a pro fave, and now the brand has a formula made specifically to meet the needs of your delicate eye area. Just think of the Vitamin Enriched Eye Base as your eye cream, primer, and new go-to for faking eight hours of sleep.

Buy It! $54; bobbibrowncosmetics.com

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Asutra Ultra Magnesium Oil Spray

Credit: asutra

The self-care brand makes everything from yoga mat cleansing sprays to pillow mists, but is perhaps best known for it’s muscle-soothing assortment of magnesium-infused products. Which is likely why, for its latest drop, it added three more pain-relievers: an everyday lotion, a menthol-spiked lotion and this oil spray, which contains twice the amount of magnesium as their original quick-absorbing oil.

Buy It! $15.99; asutra.com

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L'Oréal Paris True Match Eye Cream in a Concealer

walmart.com

This cover-up instantly masks dark circles and smooths fine lines with continued use. Plus, it's infused with hyaluronic acid to make eyes look less puffy.

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Cetaphil Deep Hydration 48 Hour Activation Serum

$17.97

amazon.com

Loaded with hyaluronic acid, antioxidants and oils, the brand’s first-ever serum softens and smooths skin.

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The Inkey List Caffeine Stimulating Scalp Treatment

$14.99

theinkeylist.com

Like a shot of espresso for your scalp, this overnight leave-on perks up follicles to encourage growth.

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Potion 54 by Jill Martin Hand Sanitizer

$14

qvc.com

Today contributor Jill Martin’s vanilla and bergamot perfume now comes in a hand sanitizer. "I didn’t want something that felt medicinal if using at a dinner party or on a date. It smells alluring, welcoming, sophisticated, delicate and fresh, and almost doubles as a perfume," Martin tells PEOPLE.

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Neutrogena Healthy Scalp Soothe & Calm

$8.74

walmart.com

This gentle, everyday formula includes tea-tree oil to ease itchiness.

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Saie Glowy Super Gel

$25

saiehello.com

If you didn’t get to the beach this summer, fake it until you make it. Apply one pump of this bronzy liquid highlighter on bare skin for a subtle glow.

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Versed Day Maker Microcrystal Exfoliator

Credit: Versed

$16.99

versedskin.com

No traditionally gritty feel here. This cream exfoliator is gentle enough for sensitive skin. Its biodegradable plant-based microbeads also won’t harm the ocean.

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Kitsch Towel Pillow Cover

$24

mykitsch.com

If you wash your hair at night, swap your regular pillowcase for a microfiber on — it’ll absorb the moisture to keep your bedding from getting wet.

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Bareminerals Strength & Length Brow Gel

Credit: Bareminerals

$22

ulta.com

This sets hairs for hours and has peptides to help make brows look fuller over time.

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Innisfree Dewy Glow Jelly Cream

$25

sephora.com

It packs all the hydrating power of a cream, but is surprisingly lightweight.

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Conair Detangle & Go Shower Brush

$7.99

cvs.com

The nylon-and- silicone bristles feel like a professional head rub while gently removing gunk. You can also run it from roots to tips to undo knots.

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Briogeo Be Gentle, Be Kind Ultra Soothing Detangling Spray

$24

sephora.com

Fine hair won’t get weighed down by this spray. When we tried it before air-drying, it also enhanced waves.

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CosRx Full Fit Propolis Synergy Toner

$22

ulta.com

Toners have a reputation for drying out skin, but this one has honey extract to help hydrate.

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Hair Biology Deep Hydration Mask

$9.99

target.com

Created specifically for women over 50, with dry, brittle hair, this nourishing mask also adds shine. Let it soak into clean, wet hair for a full two minutes.

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Thrive Causemetics Moisture-Enriched Hand Sanitizer

Credit: Thrive Causemetics

$3

thrivecausemetics.com

We're all about purchasing products that not only help ourselves, but others as well. This hand sanitizer achieves that. One hundred percent of the sales from Thrive Causemetics' new 67% ethyl alcohol-based travel-friendly bottles go directly to the Black Women's Health Imperative, a non-profit organization that promotes health and wellness for Black females.

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Exa Beauty Foundation

$38

credobeauty.com

Created by the experts at Credo Beauty, brand Exa was designed to push the boundaries in the clean beauty space. Its first launch, 43 shades of foundation, does more than just create a your-skin-but-better finish. It's also jam-packed with good-for-you ingredients like aloe vera juice (for hydration) and microalgae actives (to fight free radicals). Bonus: every piece of packaging — from the inside tray to the plastic cap — can be recycled.

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Bumble and bumble. Hairdresser's Invisible Oil Mask

$43

sephora.com

The haircare brand's iconic