The Best New Beauty Products of 2019

This holiday season, Rosie Huntington-Whiteley is giving her fans the gift of first-time access to makeup-artist-loved brand Sunnie’s Face. The supermodel has collaborated with the brand to curate two limited-edition kits which will be sold on her lifestyle site, Rose Inc.. Each set -- one for “On-Duty” looks (pictured) and the other for “Off-Duty” more casual makeup days -- includes two of Sunnie’s Faces’ Fluffmatte lip colors, plus one of its Airbrush blushes. Equally chic are the sets’ corresponding makeup cases, personally created by Huntington-Whiteley.

Buy It! Rose Inc. x Sunnie’s Face Kits, $65 each; roseinc.com

After giving Jennifer Lopez her signature glow for the past 20 years using hundreds of different products, makeup artist Scott Barnes set a high standard for himself while creating his palettes. "I felt compelled to create makeup that allows everyone to obtain the highest level of quality they deserve," Barnes tells PEOPLE. The pro, who says he got "very mad scientist" about perfecting the silky, high performance powders, took his time crafting these gorgeous eye shadow, blush, bronzer, contour and highlight palettes.

"I've been testing formulas for years. I entered the final stages this year when I was doing makeup on Jennifer for her It's My Party tour and shooting Hustlers," Barnes says. And we think he nailed them. "Now, achieving the J.Lo glow is easier than ever!" he adds.

Buy It! Scott Barnes Palettes, $58-$84 each; scottbarnes.com

Formulated with the gentle retinol alternative, bakuchiol, and antioxidant-rich ingredients sourced from the mountains of Jackson Hole, Wyoming, this calming leave-on mask renews skin while you snooze.

Buy It! Alpyn Beauty Calming Midnight Mask, $68; credobeauty.com

When TODAY lifestyle contributor Jill Martin stopped by our office to show us the latest from her QVC G.I.L.I line recently, we couldn't help but notice that she smelled good. Like, really, really good. When we asked her what fragrance she was wearing, she said it was a secret, but promised that we'd find out soon enough.

And now her mystery perfume has been revealed: Potion 54, a delicious blend of vanilla, bergamot, warm woods and waterlily, is available now on QVC.

Developed by Laney Crowell, a former Estée Lauder executive, Saie (pronounced "say") is a new makeup line that only uses clean ingredients. The debut collection includes a mascara, two brow products, a pink lip balm and the prettiest lavender lash curler. Even more exciting: all of the products are under $25. You can shop the line at saiehello.com.

One of the OGs of natural deodorant just got an upgrade. Ursa Major's cult-favorite herbal (and vegan!) deo, featuring the brand's innovative plant and mineral-based forumla to prevent odor-producing bacteria, now comes in a lightweight, long-lasting spray.

Buy It! Ursa Major Sublime Sage Spray Deodorant, $18; ursamajorvt.com

New German skincare line Bynacht is here to improve your skin while you sleep. Designed by a trifecta of sleep scientists, dermatologists and aromatherapists, Bynacht combines science and luxury with its moisturizing and anti-aging products. And the brand's Hypercharged Glass Skin Serum lifts, plums and firms the skin during the night so you wake up selfie-ready.

Buy It! Bynacht Hypercharged Glass Skin Serum, $315.50; bynacht.com

The beauty retailer that makes it easy to be green is has entered the natural skincare game themselves. Among their launches, a luxe moisturizer that's free of toxic ingredients.

Buy It! Follain moisturizer, $32; follain.com

Not only does this face cream contain skin-soothing CBD--it's also chock-full of firming peptides, brightening vitamin C and moisturizing squalane. Trust us: your skin will thank you when you use it.

Buy It! Beboe Therapies High-Potency CBD Face Cream, $98; beboetherapies.com

This lightweight treatment, applied on just-cleansed skin, does more than just prep you for subsequent skincare. It also includes antioxidant-rich red algae and berries (that's where the pretty pink color comes from!), which gently exfoliate and lock in hydration.

Buy It! Then I Met You The Giving Essence, $50; thenimetyou.com

We're all about this gel's senual scent--cardamom, pineapple and lavender--which lingers on your skin for hours after you shower.

Buy It! R+Co Dark Waves Body Wash, $14; randco.com

WTHN, the popular New York City acupuncture studio known for its accessible and personalized approach to wellness, just launched a cool new ear seed kit to help ease a slew of ailments ranging from stress to insomnia. Just stick the tiny metal beads (they come in gold and Swarovski crystal) on your ear’s acupressure points (don’t worry, it comes with directions).

Shop It! WTHN Ear Seed Kit, $45; wthn.com

Bangladeshi-American influencer Nabella Noor used her beauty expertise to design a cosmetic collection with E.L.F. that celebrates her South Asian heritage. Says Noor: "My full face and cheeks were mocked for being 'huge' and will now be blown up on posters and images for the world to see. Thank you E.L.F. Cosmetics for believing in me!"

Buy It! E.L.F. xo Nabella Noor Complete Collection, $35; ulta.com

OG beauty influencer Carli Bybel teamed with Anastasia Beverly Hills to design a "girly and versatile" palette with an array of foiled, matte and shimmer shades. "It was important to achieve everyday colors with some eye-catching shades that stand out from any other on the market," Bybel tells PEOPLE.

Buy It! Anastasia Beverly Hills Carli Bybel Palette, $45; ulta.com

When celebrity hairstylist Jen Atkin, who works with the likes of Kendall Jenner, Chrissy Teigen and Hailey Baldwin, first launched her Ouai haircare brand, it became an instant must-have. Now, she's expanding into bodycare with this dynamic duo that give skin a "healthy glow."

"We're making sure that we’re delivering our signature scents, packaging and effective products," Atkin tells PEOPLE. "The body cleanser is so gentle, and the citrusy scent boosts your mood, and the hydrating créme feels so luxe."

Buy It! Ouai Body Cleanser, $28 and Body Créme, $38; sephora.com

Celeb-loved esthetician doctor Dr. Barbara Sturm dropped a curated, travel-sized kit formulated with key ingredients best suited for the needs of more melanin-active skin.

"My scientific research into the greater sensitivities and unique needs of darker skin tones, and the surprising lack of a luxury skin care line specifically targeting those needs, prompted me to formulate my own," Dr. Sturm said. "Now the kit is here for everyone to have the opportunity to try the products before investing in full sizes.”

Buy It! Dr. Barbara Sturm Darker Skin Tones Discovery Kit, $110; molecular-cosmetics.com

Powered by the same topical retinoid that was previously only available with a prescription, this once-a-day, over-the-counter treatement is a gamechanger for those suffering from severe acne.

Buy It! La Roche-Posay Effaclar Adalapene Gel 0.1% Acne Treatment, $29.99; target.com

New beauty brand HoliFrog is hoping to refresh the first step in your skin care routine, cleansing, with four holistic and toxin-free face washes: An oil-based balm, purifying gel, soothing milky cream and refining AHA-packed cleanser.

Buy It! HoliFrog Kissimmee Vitamin F Balmy Wash, Tashmoo Water Lily Nourishing Milky Wash, Shashta AHA Refining Acid Wash and Superior Omega Nutritive Gel Wash, $36 to $42; dermstore.com

At last, Victoria Beckham's namesake cosmetics brand is here, and it's changing the landscape for luxury beauty. Her high-performing line, which currently consists of eye shadow bricks, cream shadows and kajal liners at launch (with more to come!), is cruelty-free, uses clean ingredients and is fashion-forward with a sustainable twist (Each order is delivered in a reusable canvas pouch.)

Buy It! Victoria Beckham Beauty, $26 to $54; victoriabeckhambeauty.com

Beauty breakthrough: this two-part system plumps and tightens skin instantly. First, apply the amino-acid packed gel-cream on areas that need firming. Then, put the richer dense-cream, which contains hydrating hyaluronic acid and smoothing yeast extract on skin you want to make more supple.

Buy It! Clinique Smart Clinical MD Multi-Dimensional Age Transformer Duo, $69; clinique.com

Fact: Otherland's meticulously crafted candles smell as beautiful as they look. If you can even bring yourself to burn it, once the votive is empty, we suggest placing it front-and-center on your vanity to store your makeup brushes or scrunchies.

Buy It! Otherland Sun Suede Candle, $36; otherland.com

Transparency is key for Superflower, a new clean brand debuting with a daily, do-it-all serum with hyaluronic acid, Vitamin C and CBD. Adise from being formulated without parabens, silicones and phthalates, Superflower also has an entire ingredient glossary on its website to break down everything in the serum, and why it is beneficial to your skin.

Buy It! Superflower Everyday Serum, $68; mysuperflower.com

If diamonds are a girl's best friend, consider this gleaming eye shadow, which is infused with, yes, real diamonds, your beauty BFF4L. The gem is quadrupled-milled for the blingiest effect, ever.

Buy It! Lorac Luxe Diamond Créme Eye Shadow, $22; ulta.com

The iconic beauty brand just launched a green routine. Mary Kay Naturally, the company's first natural-certified skin care line, was evaluated by the third party organization Eco Cert, to ensure the products meet high standards. The purifying cleanser, gentle exfoliator, hydrating stick and nourishing oil are also free of parabens, phthalates, synthetic fragrance, synthetic dyes and SLS/SLES.

Buy It! Mary Kay Naturally Collection, $26-$48; marykay.com

Beauty blogger Marianna Hewitt launched clean skincare company Summer Fridays in 2018 with a lineup of three awesome face masks. Now they're venturing into a new realm of skincare. The brand announced its first brightening serum packed with Vitamin C and squalane, which diminishes dark spots while hydrating. It also contains a peptide balance that promotes collagen production to leave skin feeling plump and firm.

Buy It! Summer Fridays CC Me Serum, $64; summerfridays.com

The Parisian perfume brand is getting next-level scent-sational with the launch its wearable fragrance collection. Available in three of its most popular scents, each can be experienced in the form of a bracelet, sticker or bird-shaped brooch. Shop all three at diptyqueparis.com.

Buy It! Diptyque Perfumed Bracelet, $90; diptyqueparis.com

Carmindy taught thousands of women the basics of beauty as the lead makeup artist on the TLC hit What Not To Wear, and now she’s bringing her easy-to-copy makeup tips and tricks to the masses. The beauty pro just launched her new makeup line exclusively with QVC featuring a fool-proof numbered makeup system to take the guess work out of getting ready.

The first is the “Carmindizing Skin System Kit” which includes a primer, foundation, concealer and powder. And the second is “The 5-Minute Face” which features a shimmery highlighter, an espresso-colored eyeliner, black mascara (in an easy-to-remove formula), a rose tone blush, a pink lipstick and a double-ended highlight brush, each designed in universal shades to complement all skin tones.

Buy It! Carmindy Beauty 5 Minute Face 5-Piece Collection, $59.50; qvc.com

When Kahlana Barfield Brown was the Beauty Director at InStyle, she met Huda and Mona Kattan, and they instantly clicked. Now, the trio has teamed up to create wispy falsies. (The collaboration completes Huda Beauty's partnership with their industry muses, which also includes Jacqueline Fernandez, Olivia Culpo and Lottie Tomlinson.)

Channeling Barfield Brown's bold, edgy and elegant style, the lightweight lashes transition from day-to-night seamlessly. "Kahlana does it all and does it all so effortlessly," Huda said. "This lash does [too], just like her!"

Buy It! Huda Beauty Classic Lash - Kahlana #21, $19; shophudabeauty.com

This U.K.-based brand just launched its affordable, sustainable floral-inspired fine fragrances across teh pond. Comprised of vegan raw materials and recyclable packaging, Floral Street's eau de parfums deliver a luxurious, sensorial experience, without the hefty price tag. And with 20 percent perfume oil in each bottle, one spritz is enough to linger on your skin all day.

Buy It! Floral Street Eau De Parfum Neon Rose, $75; sephora.com

Made from 97 percent natural origin ingredients, and mineral pigments, the foundation is one of Guerlain's most eco-friendly products to-date. The formula also uses red algae and white cocoa bean extracts to improve the skin's tone and texture over time.

Buy It! Guerlain L'Essential Foundation, $60; sephora.com

Ariana Grande's record-breaking hit breakup anthem, is taking form as a fragrance. Working with LUXE Brands (the company that has helped Ari launch her other bestselling perfumes), the pop star created a scent that embodies the essence of "thank u, next" (with notes of white pear, wild rasperry, coconut and velvet musk). The bottle was also designed with her hit single in mind.

"I was inspired to design a bottle that represented the message of my song “thank u next” -- the emergence of the perfume from the broken heart represents moving forward from a challenging chapter," she said.

Buy It! Ariana Grande Thank U, Next Eau de Parfum, $42; ulta.com

Celebrities make trying bold hair colors look so easy. The truth: the notice-me hues are super challenging to maintain, and can do a number on your hair IRL. Enter: Moroccanoil's easy-to-use color depositing hair masks, which make playing with new shades totally painless. Available in aquamarine, champagne, platinum, rose gold and more colors, this treatment deposits temporary dye into the hair that rinses out after about three washes. It's completely customizable too: leave the mask on for one to two minutes for a pastel hue, or keep it on for five to seven minutes to get a more vibrant effect.

Buy It! Moroccanoil Color Depositing Mask, $28; sephora.com

Inspired by the volume-producing round hairbrushes at Drybar, this wand lifts, thickens and lengthens lashes.

Buy It! IT Cosmetics Lash Blowout Volumizing Mascara, $25; itcosmetics.com