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Beginning at 12 p.m. PT (3 p.m. ET) and lasting for 36 hours straight (with deals starting as often as every five minutes!), Prime members can score exclusive discounts you won’t be able to find anywhere else on the Internet.
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To help narrow down your shopping search, check out the beauty deals you definitely shouldn’t miss out on below!
Maybelline New York Makeup Bundle
Created exclusively for Amazon Prime Day, this adorable limited edition kit comes with Maybelline’s popular Master Chrome highlighter, Matte Ink liquid lipsticks and a pair of rimless sunglasses, all packaged in a pint-sized travel makeup case.
Buy It! Maybelline New York Limited-Edition Fundles Instant Glow-Up, $24.99; amazon.com
Amika Dry Shampoo
This dry shampoo’s a cult favorite for good reason: it refreshes your roots without leaving any white residue, is free of sulfates and parabens and delivers the most addicting scent.
Buy It! Amika Perk Up Dry Shampoo, $20 (originally $25); amazon.com
L’Oréal Paris Mascara
A few swipes of this ultra-black mascara delivers impressive volume and length without any clumps.
Buy It! L’Oréal Paris Lash Paradise Mascara 2-Pack, $12.59 (originally $17.98); amazon.com
23andMe DNA Test
Discover everything you’ve never known about your genetics, traits you inherit and more with these DNA kit, which sends your results back to you in six to eight weeks.
Buy It! 23andMe DNA Test, $99.99 (originally $299); amazon.com
Bioderma Micellar Cleansing Water
Swipe away even the most stubborn makeup with this gentle micellar water.
Buy It! Bioderma Sensibio H2O Micellar Water, $10.43 (originally $14.90); amazon.com
Load up on this minty fresh whitening toothpaste for a fraction of the cost you would normally pay.
Buy It! Colgate Optic White Express White Whitening Toothpaste, $10.66 (originally $14.99); amazon.com
Olay Magnetic Face Mask
This K-Beauty-inspired mask packed with loads of anti-aging ingredients uses magnetic technology to penetrate the formula deep into the skin for maximum results.
Buy It! Olay Magnemasks Infusion Rejuvenating Face Mask, $27.99 (originally $44.99); amazon.com
Kitsch Hair Coils
These colorful hair ties (that prevent creasing!) aren’t just discounted 20 percent for Prime Day — they’re also buy one, get one free!
Buy It! Kitsch Hair Coil 4-Pack, $5.60 (originally $7); amazon.com
Waterpik Water Flosser
With over 11,000 near-perfect reviews on Amazon, there’s no question you’ll get your cleanest teeth ever using this hi-tech flossing system.
Buy It! Waterpik Aquarius Water Flosser, $39.99 (originally $79.99); amazon.com
John Frieda Hair Styling Foam
Scrunch this lightweight foam into your curls and air dry to achieve the easiest beachy wave hairstyle.
Buy It! John Frieda Frizz Ease Air Dry Waves Styling Foam, $7.49 (originally $11.49); amazon.com
Baebody Anti-Aging Moisturizer
Packed with wrinkle-fighting retinol, hydrating hyaluronic acid and antioxidant-boosting Vitamin E, this moisturizer will quickly become your new go-to face cream.
Buy It! Baebody Retinol Moisturizer Cream, $13.96 (originally $39.99); amazon.com
Luna Nectar Lash Serum
Looking for luscious lashes, but not ready to commit to extensions? Try this volume- and length-enhancing serum that’s all natural and vegan (to not irritate your eyes) and provides real results in less than three weeks.
Buy It! Luna Nectar Moon Boost Lash & Brow Enhancing Serum, $60 (originally $75); amazon.com
Undone Beauty Lip Tint
Use the Amazon Prime Day discounts to discover a cool new brand, like Undone Beauty, which launched its line of affordable, high-quality, natural and cruelty-free makeup with the retailer for the event.
Buy It! Undone Beauty Sheer Balm Lip Tint, $3.50 (originally $5); amazon.com