Score exclusive beauty deals during the fourth annual Amazon Prime Day happening now
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Amazon‘s fourth annual Prime Day starts today, which means the online retailer is offering amazing deals on thousands of products, including many of those rarely discounted beauty products.

Beginning at 12 p.m. PT (3 p.m. ET) and lasting for 36 hours straight (with deals starting as often as every five minutes!), Prime members can score exclusive discounts you won’t be able to find anywhere else on the Internet.


Not already a Prime member? Quickly find out how to sign up and then head on over to Amazon to start shopping the best in makeup, skincare, hair and more before this once-a-year offer ends.

Looking for more style content? Click here to subscribe to the PeopleStyle Newsletter for amazing shopping discounts, can’t-live-without beauty products and more.

To help narrow down your shopping search, check out the beauty deals you definitely shouldn’t miss out on below!

Maybelline New York Makeup Bundle

Credit: Maybelline New York

Created exclusively for Amazon Prime Day, this adorable limited edition kit comes with Maybelline’s popular Master Chrome highlighter, Matte Ink liquid lipsticks and a pair of rimless sunglasses, all packaged in a pint-sized travel makeup case.

Buy It! Maybelline New York Limited-Edition Fundles Instant Glow-Up, $24.99;

Amika Dry Shampoo

Credit: Amika

This dry shampoo’s a cult favorite for good reason: it refreshes your roots without leaving any white residue, is free of sulfates and parabens and delivers the most addicting scent.

Buy It! Amika Perk Up Dry Shampoo, $20 (originally $25);

L’Oréal Paris Mascara


A few swipes of this ultra-black mascara delivers impressive volume and length without any clumps.

Buy It! L’Oréal Paris Lash Paradise Mascara 2-Pack, $12.59 (originally $17.98);

23andMe DNA Test

Credit: Amazon

Discover everything you’ve never known about your genetics, traits you inherit and more with these DNA kit, which sends your results back to you in six to eight weeks.

Buy It! 23andMe DNA Test, $99.99 (originally $299);

Bioderma Micellar Cleansing Water


Swipe away even the most stubborn makeup with this gentle micellar water.

Buy It! Bioderma Sensibio H2O Micellar Water, $10.43 (originally $14.90);

Colgate Toothpaste


Load up on this minty fresh whitening toothpaste for a fraction of the cost you would normally pay.

Buy It! Colgate Optic White Express White Whitening Toothpaste, $10.66 (originally $14.99);

Olay Magnetic Face Mask

Credit: Amazon

This K-Beauty-inspired mask packed with loads of anti-aging ingredients uses magnetic technology to penetrate the formula deep into the skin for maximum results.

Buy It! Olay Magnemasks Infusion Rejuvenating Face Mask, $27.99 (originally $44.99);

Kitsch Hair Coils


These colorful hair ties (that prevent creasing!) aren’t just discounted 20 percent for Prime Day — they’re also buy one, get one free!

Buy It! Kitsch Hair Coil 4-Pack, $5.60 (originally $7);

Waterpik Water Flosser


With over 11,000 near-perfect reviews on Amazon, there’s no question you’ll get your cleanest teeth ever using this hi-tech flossing system.

Buy It! Waterpik Aquarius Water Flosser, $39.99 (originally $79.99);

John Frieda Hair Styling Foam

Credit: John Frieda

Scrunch this lightweight foam into your curls and air dry to achieve the easiest beachy wave hairstyle.

Buy It! John Frieda Frizz Ease Air Dry Waves Styling Foam, $7.49 (originally $11.49);

Baebody Anti-Aging Moisturizer

Credit: Amazon

Packed with wrinkle-fighting retinol, hydrating hyaluronic acid and antioxidant-boosting Vitamin E, this moisturizer will quickly become your new go-to face cream.

Buy It! Baebody Retinol Moisturizer Cream, $13.96 (originally $39.99);

Luna Nectar Lash Serum

Credit: Luna Nectar

Looking for luscious lashes, but not ready to commit to extensions? Try this volume- and length-enhancing serum that’s all natural and vegan (to not irritate your eyes) and provides real results in less than three weeks.

Buy It! Luna Nectar Moon Boost Lash & Brow Enhancing Serum, $60 (originally $75);

Undone Beauty Lip Tint

Credit: Amazon

Use the Amazon Prime Day discounts to discover a cool new brand, like Undone Beauty, which launched its line of affordable, high-quality, natural and cruelty-free makeup with the retailer for the event.

Buy It! Undone Beauty Sheer Balm Lip Tint, $3.50 (originally $5);