Shop the best budget-friendly makeup products starting at just $4

By Kami Phillips
November 20, 2019 09:30 AM
Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.

It’s the most wonderful time of the year! And we’re not just talking about the holidays — we’re talking about the official kickoff of the 5th Annual PEOPLE and TODAY Beauty Awards! To compile the 50 best beauty products of 2019, our dedicated testers tried over 600 of this year’s drugstore makeup and hair, skin and body launches to introduce a new crop of must-haves for your routine, all at budget-friendly prices.

On Wednesday, PEOPLE style & beauty director Andrea Lavinthal and TODAY contributor Jill Martin will breakdown some of the 13 top makeup products of 2019 on TODAY with Hoda & Jenna cohosts Hoda Kotb and Jenna Bush Hager.

The best part? Everything is $15 or less, meaning you can update your makeup bag without breaking the bank. So whether you’re heading to your local drugstore, or shopping online, you’re going to want to add these editor-approved products to your routine ASAP. Read on to see our favorite makeup products of the year.

Best Foundation: L’Oréal Paris Infallible Fresh Wear Foundation

This lightweight base provides long-lasting coverage without the cakey feel. Plus, since it’s formulated with SPF 25, you’ll get sun protection too.

Buy It! L’Oréal Paris Infallible Fresh Wear Foundation, $11.99 (orig. $14.99); or

Best Matte Lipcolor: Maybelline New York SuperStay Ink Crayon

Talk about low maintenance! This long-lasting lipstick is lightweight but provides a saturated finish that lasts for up to eight hours — no touchups needed.

Buy It! Maybelline New York SuperStay Ink Crayon, $7.49; or

Best Primer: Physician Formula’s Softlight Blurring Primer

With an antioxidant-rich blend of vitamins A and E, and oil-absorbing kaolin clay, this skin-smoothing primer reduces the appearance of fine lines and pores while delivering a velvety, airbrushed finish.

Buy It! Physician Formula’s Softlight Blurring Primer, $5.18;

Best Lip Gloss: L’Oréal Paris Summer Belle Collection Glowing Lip Gloss

If you love to drench your lips with color and shine, you’ll adore this lustrous (non-sticky!) gloss. Available in four shades, this cherry-scented formula leaves your lips feeling smooth and looking gorgeous.

Buy It! L’Oréal Paris Summer Bell Collection Glowing Lip Gloss, $9.99;

Best Eyeliner: Milani Stay Put Eyeliner

Thanks to its supersaturated pigments, this kohl liner is transfer-resistant, sweat-proof and waterproof. Either blend it out for a smoky look or just let quickly set for all-day wear.

Buy It! Milani Stay Put Eyeliner, $4.66 (orig. $6.99); or

Best Nail Treatment: Sally Hansen Hard As Nails Vitamin Strength Serum

Formulated with vitamins A, C and E, this fast-absorbing, non-sticky serum for your nails and cuticles helps prevent breakage.

Buy It! Sally Hansen Hard As Nails Vitamin Strength Serum, $3.59; or

Best Tinted Balm: Honest Beauty Tinted Lip Balm

Available in seven semi-sheer shades, this balm nourishes lips with a hydrating blend avocado oil, acai, and pomegranate extracts. It’s also vegan and free of any parabens and synthetic fragrances.

Buy It! Honest Beauty Tinted Lip Balm, $8.99; or

Best Eyeshadow: CoverGirl Exhibitionist Liquid Glitter Shadow

Glitters might intimidate some, but this sparkly shadow make glitzy looks easy. Just swipe the wand over your lids, and go!

Buy It! CoverGirl Exhibitionist Liquid Glitter Shadow, $9.98; or

Best Blush: Revlon PhotoReady Cheek Flushing Tint

This easy-to-blend liquid helps achieve a dewy flush. Just tap it in using your fingers for the most natural finish.

Buy It! Revlon PhotoReady Cheek Flushing Tint, $8.97;

Best Concealer: CoverGirl TruBlend Undercover Concealer

All you need to kickstart your day is a latte and this full-coverage concealer, which is available in 30 inclusive shades, to make it look like you got a full night’s rest.

Buy It! CoverGirl TruBlend Undercover Concealer, $7.94; or

Best Bronzer: Flower HeatWave Luminous Bronzer

Swirl a brush in the pressed marbleized powder and blend for a sunkissed glow that makes it look like you just got back from a tropical getaway (no plane ticket necessary!)

Buy It! Flower HeatWave Luminous Bronzer, $9.98;

Best Highlighter: Neutrogena Hydro Boost Illuminator

Besides the illuminating pigments in this highlighting stick, this one is made with hyaluronic acid, which gives skin a hydrated and supple feel, too.

Buy It! Neutrogena Hydro Boost Illuminator, $16.99;

Best Mascara: Maybelline New York Snapscara

Specially formulated for easy application and removal, Maybelline New York’s first wax-free mascara delivers voluminous, clump-free lashes and can be removed with just warm water — nothing else!

Buy It! Maybelline New York Snapscara, $5.99 (orig. $7.79); or