Barbie's Longtime Clothing Designer Defends the Doll's Shape: 'She Wasn't So Out of Proportion'
As the iconic doll turns 60, her clothing designer Carol Spencer opens up to PEOPLE about the controversy that surrounded her size
Barbie will forever hold a place in history as one of the most iconic and recognizable dolls of all time. But since her creation 60 years ago (she celebrates the milestone birthday this month!), Barbie has often been at the center of controversy — especially surrounding her body type.
Barbie’s busty yet small-waisted frame faced criticism for promoting an unrealistic body image to young girls.
Now, Carol Spencer, Barbie’s longest running clothing designer who worked at Mattel from 1963 to 1998 and outfitted the doll in thousands of famous looks, opens up to PEOPLE about the backlash surrounding Barbie’s build.
“Times are changing and we’re all evolving,” she tells PEOPLE in this week’s issue, on stands Friday. “But I don’t think she was out of proportion — people don’t understand doll scale. And she’s a doll! Part of Barbie will always be fantasy.”
Spencer, 86, retired almost two decades before the most significant launch in the Barbie empire was introduced in 2016: the addition of curvy Barbie, who has wider hips, a rounder stomach and flat feet.
“The new Barbies are lovely,” Spencer shares of Mattel’s size-inclusive launch. “We kept making Barbie more realistic.”
She writes about the ways Barbie pushed women forward and noted that some of her proudest moments at Mattel was watching the doll’s professions change over the decades, including Astronaut Barbie in 1965, Surgeon Barbie (1973) and Gold Medal Barbie (1975).
“During the women’s movement [all of us designers] belonged to the National Organization for Women, but we didn’t flaunt it” Spencer says. “It was a quiet goal to start promoting women. I wanted more choices for Barbie. I wanted more choices for myself!”