Backstreet's Back — In an Old Navy Ad
The recently reunited pop group provides a soundtrack for the brand's latest campaign
Old Navy gave us a serious dose of ’90s nostalgia last month when they brought back our favorite 90210 stars for a cute campaign. And now they’re bringing the recently reunited Backstreet Boys center stage, featuring them in a new commercial for, appropriately, “Rockstar” skinny jeans.
“It was a great way to show people that we’re back,” Backstreet Boy Kevin Richardson told PEOPLE Friday night during Old Navy’s Rockstar Fashion Show in New York’s Bryant Park. “Our song ‘Everybody’ that’s featured in the commercials says, ‘Everybody rock your body,’ which relates to everybody, rock their body in Old Navy skinny jeans.”
“It looks great,” added bandmate Howie Dorough. “We think [Old Navy and Backstreet Boys] is a great pairing.”
To promote the campaign on Friday, the five guys appeared at the runway show (which was hosted by Jenny McCarthy), performing a series of their hits. But the fans were so excited, they wouldn’t let them leave; according to Old Navy reps, a screaming mob of about 100 girls chased the guys out of Bryant Park as they tried to get to their cars. Tell us: Are you excited the Backstreet Boys are back? Do you prefer their commercial to the 90210 campaign?